Wei Lin: "Cotton Boxing" Fierce Clothing Industry Hidden Worries Industry Needs Four Aspects "To Force".

"The rising trend of raw materials such as cotton is a fait accompli.

Wei Lin said that since the beginning of this year, the prices of raw materials such as cotton have soared, which has the influence of domestic and international policies, and is also related to speculation of hot money.

Despite the recent suppression, the trend of price rise has already been formed, and it is impossible to fall back at once.

Wei Lin expects that the pressure of this kind of raw materials will continue to increase next year, and it will be carried out layer by layer, from the basic raw materials, weaving gauze, printing and dyeing, and finally to clothing products, which will eventually lead to higher clothing prices next year.

"In a similar competitive environment, some can not afford the price.

According to the statistics provided by MFG.com, the world's largest manufacturer of online procurement service provider 18, in Dongguan, this year, overseas industry parts and textile enterprises purchase orders of Chinese modeling enterprises through e-commerce, showing the scattered trend of "breaking up the whole into parts".

Especially after the international financial crisis, many overseas textile enterprises have been shrinking in terms of cost and market risk in terms of procurement frequency and purchase amount.

The weak performance of foreign trade demand has also made the Guangdong clothing enterprises, which rely heavily on the fact that they can only digest the excess capacity in the region, feel chill.

When interviewed in Humen town of Dongguan, it was found that although the number of garment enterprises in the town is still a lot, under the double pressure of sharp reduction in foreign trade orders and rising costs, many garment enterprises are no longer as close to purchasing as they used to be. Instead, they go to Guangzhou and Zengcheng to purchase raw materials for processing and then get Humen's sales.

"Humen's local sales of raw and auxiliary materials, land prices, factory rents, labor costs have no advantage, constantly rising raw materials have become a sharp knife on the neck of our business at any time."

A Humen Huxing clothing business owner said that he originally had a garment factory of more than 100 people in Bo Chung, Humen. At the beginning of this year, he had no choice but to turn it off, and clothing enterprises like his scale and empathy were the mainstream in Humen's clothing industry.

"Once the cost pressures cause these enterprises to suffer or migrate, the whole garment industry chain will be hollowed out."

Wei Lin suggested that in the case of rising costs and a slump in foreign trade, local governments, industry associations and enterprises that are characterized by clothing must pay attention to brand building, culture infusion, quality control and marketing, so as to pfer cost pressures.