China'S Professional Wear Industry Enters The Upgrading Stage

Since the first China professional wear Expo was held in Tianjin in 1998, the industry of professional wear began to develop rapidly.

At present, the total number of professional apparel enterprises in China has increased to more than 30 thousand.

After more than ten years of development, our country already has a batch.

At present, there is fierce competition in the market of professional wear.

First of all, China's occupation apparel industry is basically developed by means of market accumulation, and the proportion of small and medium-sized enterprises and private economy is larger.

From the perspective of overall development, the industrial structure still needs to do a lot of work from quantity expansion to qualitative upgrading, and has not yet entered the stage of industrial upgrading and pformation of development mode that combines capital and technology.

The development of these professional clothing enterprises is uneven. Most enterprises have low starting point, small scale, relatively scattered, low quality of enterprises, high production costs and relatively insufficient resources. The extensive and extensive economic growth mode has not been fundamentally reversed.

Therefore, the guiding effect of the existing industrial policies is not high enough, and the high-tech products are difficult to be covered.

Secondly, because of the low entry threshold, market price confusion, low price competition and disorderly competition, the industry development is extremely uneven.

Therefore, efforts should be made to solve a series of problems such as the direction of development, the determination of technological routes, the acquisition of innovative resources, and the cultivation of innovation ability, so as to accelerate the pformation speed of enterprises, which is the only way for the profession to enter healthy competition.

Nowadays, many world-renowned fashion brands are beginning to try to incorporate technology elements into ordinary clothing to make their high-end priced clothes more high-performance.

Therefore, as the Chinese professional wear industry is deeply implementing the people-oriented concept of production and adapting to the ever-growing special needs of all trades and professions, many enterprises have increased investment in research and development of materials, and made research and industrial development on functional fabrics suitable for occupational characteristics and antistatic, flame retardancy and other functional protective fabrics.

Since 90s, Chinese professional clothing enterprises have gradually formed an industrial army from the weak to the strong in accordance with the brand new mode of market-oriented operation, from small to large, from small to large, and have made professional wear separated from more than 40 major categories of clothing and opened up a career dress industry with unprecedented professional scale.

In the process of building famous brand names of Chinese professional wear, the majority of enterprises combine their own realities to make theoretical innovation and technological innovation as important tasks, and vigorously carry out product innovation and brand innovation.

To develop the professional wear industry, we must endure loneliness when we want to create the brand.

In order to become bigger and stronger, the newly emerging professional clothing industry must grow up in the "growing period", "start from childhood", make a solid brand and wholeheartedly seek development.

The rise of outstanding enterprises in the industry depends on strong R & D capability, excellent product quality and perfect pre-sale and after sales services.

How will the future Chinese professional wear market develop? The China professional wear industry association has drawn up five aspects.

First, we should establish a standardized market order for professional wear and a more comprehensive sales and marketing system.

The two is to build a suit service system suitable for China's national conditions and in line with China's industrial target group.

The three is to build a batch of modern professional garment production enterprises with international standards and form a professional production system with Chinese characteristics.

Four, we should go to the international market, create brand-name products for Chinese professional wear, and form a leading product with famous brand products as the backbone, forming an industrial chain cooperation system linking upstream and downstream.

Five, we should cultivate professional clothing clusters, form a netted production cluster system in the whole country, and build a sunrise industry with Chinese characteristics in a good and fast environmental protection framework.

As our country enters the post modern industrial stage, the application of career dress will be more and more extensive.

From the perspective of the adjustment of industrial structure and the development of the second and third industries, the demand for professional clothing will increase rapidly as the number of employees in the service industry increases rapidly.

Therefore, the development of Chinese professional wear has considerable space.

In the new round of economic growth, China's professional clothing enterprises must create conditions for their development.

First, we should speed up the adjustment of industrial structure, accelerate the integration of resources within the industry, allocate resources according to the industrial chain, focus on the development of leading brand enterprises, and give full play to the radiation effect of brand enterprises.

Two, we should accelerate the cultivation of professional clothing leading brands and regional brands, and expand the influence of brands.

Three, we must speed up the independent innovation of enterprises, and form an enterprise independent innovation mechanism with the main development direction of fabric research and development, high-tech clothing function research and development.

Four, we should quickly realize the division of industrial division of labor in R & D, design and production segments, and change the situation of large, complete, small and whole enterprises.

Fifth, we should actively explore and implement the way of leasing and washing sales in the field of professional wear, encourage resource conservation, advocate civilized consumption and moderate consumption, and establish a resource saving mode of consumption.

Only by reviewing brand innovation can we expand our influence.