Clothing Brand Strength: They Are The Drivers Of The Industry.

Appreciate the pride of the old brand

Famous in China

At this exhibition, it is bright and pink.

Fashion mix is the main product line of "pink wardrobe", but the "pink wardrobe" makes classic and elegant elements appear in fashion fashion, adapting to the trend of increasingly diverse styles of smart customers.

At this exhibition, the pink brand launched a new generation of store image, and the pink wardrobe interpreted a fashion show featuring lattice products.

The theme of this booth design is "style". Through the large area of "grid Cube", we can further enhance the brand recognition characteristics of the "blue grain" and "grid Cube" brand of the blue wardrobe brand.

Ma Tiannu, Shenzhen

The MYTENO2011 autumn and winter series are divided into three series, including first class, gorgeous and luxurious in 80s.

"This exhibition is not aimed at attracting investment, but to promote brand image and enhance brand awareness."

Su Yingbo, general manager of Shenzhen Lang Dai Fashion Co., Ltd., introduced to the correspondents, show the latest season's new products at the exhibition and adopt the most innovative display methods to better display the brand style.

Su Yingbo said that our brand has been widely touted every time.

The reason is that our brand pays more attention to product image design, which also forms the unique advantage of the brand.

In addition, our products are more important for different combinations of single goods, such as one coat and one more method, one coat and multiple play.

Zai Tai, deputy general manager of attire clothing (Shenzhen) Co., Ltd., said that 100% of the energy spent on single brand operation would be better than that of many brands.

Of course, the unique style of "Ai Tai AI" has also undergone a brand pformation period. When other brands are fighting price wars and promoting products, the price of the product has been raised to more than 1000 yuan from a few hundred yuan and a single item.

Zai Tai, deputy general manager of attire clothing (Shenzhen) Co., Ltd., said that it was not the low price that would attract consumers. The real attraction to consumers was product design, fabric and workmanship.

Color is the selling point of the brand.

Qin Huiyan, general manager of Shenzhen Jiali Silk Trading Co., Ltd., said that color is the symbol of "Jiali Si". This year, a rosy red single product sold well in the market, and sold more than 3000 pieces.

It is understood that at present, the sales outlets of Jiali silk dress have spread throughout many cities and regions throughout the country, and the annual sales performance has risen by 10%~20%.

For this exhibition, Qin Huiyan said that the purpose is mainly to display the brand image. In addition, we hope more agents and franchisees will know about the products of Jiali.

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It is worth mentioning that there is also a classic story of Shenzhen's old brand. At this exhibition, the classic story is set up with 252 square meters large booth, and the 2011 autumn and winter new products appear on this exhibition.

The classic story tells us that there are mainly two aspects of this classic Exhibition: on the one hand, the promotion and publicity of our products, so that more people can walk into classic stories and fall in love with classic stories.

On the other hand, it is to take this opportunity to get to know more excellent franchisees, to push the classic story to a wider market, and to realize the multi win of enterprises, franchisees and customers.

When the tide of the nation retreats, the brand "Kwai", the brand of Shenzhen red clothing dragon Clothing Co., Ltd., still sticks to the national route.

"Kui" is a national characteristics of women's clothing brand, rooted in traditional Chinese culture and modern fashion.

Wang Li, general manager of the company, said that Kui yuan originated from the beauty of life and beautifies life, where tradition and Classicism are gathered, and fashion and leisure are flourished here. The beauty of Oriental maturity is showing at this moment.

Compared to the diversified era of women's clothing, what is the development prospect of fashion business women's wear?

Zhu Fen, director of brand design, Zhu Fen is more optimistic.

She believes that fashion business women's clothing must have their own brand personality, so that they can have a way out. For example, first of all, it is necessary to make innovations in the style of professional wear, especially in the style of products, which is a combination of fashion and business. A women's shirt can be used for many times, and it can be combined with business dress and Western-style clothes. It will have different effects and beauty.

In the more than 500 square meter gymnasium, the three main parts of the "past, present and future" skillfully run through KAVON's cotton and flax materials, three-dimensional cutting and color rich three characteristics. The layout is exquisite, so that the KAVON's natural, confident and elegant brand style is fully interpreted.

Inside and outside the exhibition hall is full of creative design, art breath is coming from the surface, the taste of the taste is all, the props between the virtual and the real, the scene is moving and static, and every detail is worth carefully playing.

Reporters noted that unlike most brands, KAVON rarely displays products, which seems to deviate from the theme of "clothing and clothing Expo".

In this regard, KAVON design director He Shujun explained: "KAVON, as a brand that has enjoyed popularity and reputation in the market, we sell more than just the functionality of clothing. We sell a fashionable attitude towards life. Brand culture identity is the benchmark for the brand to obtain a lasting loyalty. It is a fertile ground for brand to take root and grow, and it is the force of its endless growth."

Look at art achievement and brand culture

In the exhibition hall 2, the fashion group held the theme of "let the brand sing the praises of life" as the theme of the large-scale fashion art exhibition.

During the exhibition, the group carried 5 brands, namely, YINER, INSUN, PSALTER, SONGOFSONG, and OBBLIGATO.

When the reporter walked into the exhibition hall, he saw that every brand in the museum was displayed in the exhibition hall as a work of art, quietly conveying its own brand style.

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Zhou Cuiqiong, chairman of Shenzhen film Fashion Group Co., Ltd., in an interview with reporters, said that this exhibition is based on the theme of "making the brand sing the praises of life" in the form of fashion art, showing the fashion group's decades of trials and hardships.

For the brand, Yi Hui has different understanding.

The style and connotation of a designer brand is closely related to the designer's character and growth experience. The designer's thoughts and feelings are the soul of the brand.

The theme of EACHWAY2011 autumn and winter special conference interpretation is "fish's mood", which is actually the designer Zhao Huizhou's mood.

In the autumn and winter of 2011, Zhao Huizhou made bold adjustments to the style of EACHWAY and made the products more young. This new attempt not only hopes to share with her the feeling of life that she has been gaining, but also hopes to make more achievements through her thoughts on improving the temperament of modern intellectual women.

The brand DGVI of Shenzhen city track and field Fashion Trading Co., Ltd. is an avant-garde brand. Li Aiyan, the brand design director, is also a new woman with a keen sense of fashion and personality. She strives to create a perfect fashion trend and accurately interpret the cultural connotation of DGVI bar elements, so that DGVI can gradually form a brand positioning of advocating the trend of women's culture.

Li Qi, LIZZY of Hongkong Ricci (International) Holdings Limited, shows us that women in the workplace also have the side of little women.

According to Ren Xin, director of brand design, nearly 80 sets of LIZZY works appearing at the Shenzhen trade fair, which embody the aestheticism of minimalism and romanticism.

TYT, with the theme of "eternal sand" as the theme of this exhibition, continues to display the brand image of sand culture and sand painting art, and further sublime the brand culture.

This exhibition shows seven series of products, such as dazzling fashion, Knight's heroic, retro new sound, practical luxury, color equation and psychedelic.

Shenzhen has become a "alternative" in the circle because of its rustic pursuit.

"Because" products mainly use cotton, linen, silk and other natural fabrics, promote the concept of low carbon and environmental protection, incorporate fashionable elements into nature, inject rich cultural connotations, and design principles with distinctive, unique and harmonious features, showing both strong modern flavor and self displaying personality and wisdom.

Marketing Director Jiang Zhigang said.

At present, the brand has more than 200 stores throughout the country, and the second half is mainly to develop the Northeast market.

TEMAR, the brand of Shenzhen Tamar Garments Co., Ltd. is the ultimate culture of "flower".

Shen Jingxuan, chairman of the company, said that TEMAR has always adopted the exquisite printing embroidery, bead ordering and hot drilling technology as the basis, adopting various fashion elements rationally, with the core concept of ecological environmental protection, harmonious nature, and elegant self-confidence as the core concept to create women's "flower" world.

"What we present is not only a fashion brand, but also an elegant and confident attitude towards life."

Liu Hongjun, director of marketing at Onafi fashion (Shenzhen) Co., Ltd., said that at the Shenzhen trade fair, onet was unveiled with a 225 square meter large booth. It also presented a fashionable visual feast for participants at different times.

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Men's strength should not be ignored.

Karl Denton (Kaltendin) senior men's wear has always been the pride of Shenzhen men's clothing industry.

According to the introduction, the exhibition of "the city of sky" was built by the three major functional areas of exhibition activities, leisure business and personal experience, which fully demonstrated the essence of the leader's life style.

The exhibition area adopts innovative display method, integrates the concept of dress guidance, carries out thematic display with different styles and colors, and presents different dress grade proposals for guests.

In the personal experience area, the designer, the famous Italy international custom designer VittorioBelvederesi and the experienced senior dress consultant provide the guests with tailored garments and provide hundreds of selected fabrics to show the perfect technology, so that the guests can enjoy the custom-made skills of the senior Western-style fashion and share the honor and honor of the brand.

Leisure business district is decorated elegantly, ingenuity, and create a sense of belonging.

In addition, he also brought a new work, namely, the appearance of the senior custom master group. Yin Chunyuan, the famous international custom master VittorioBelvederesi of Italy, and the world scissors Federation, "golden scissors" award, made up the first batch of members.

It is reported that the senior master of customization of the brand will be invited to join the masters group in the near future.

In the future, he will set up a master group composed of ten to twenty international top custom-made masters to provide a leader level customization experience for China and even the world's successful political and business circles.

Shen Yongfang, President of Shenzhen garment industry association, said that "in recent years, China's men's wear industry has been developing rapidly, and Shenzhen's high-end fashion and business casual series are the national leaders."

Fashion brand dream

Yi Fei carries two brands, "Yi Fei" and "Weiyang song", to bring people the brand of "flower" style.

The exhibition booth, which is made of disposable cups, will convey the idea of environmental protection and nature in the more than 500 square meters booth.

It is understood that Weiyang song is a new brand of Yi and its brand is a core spirit of "comfort and nature".

In terms of materials, brands choose natural, environmentally-friendly fabrics, mainly cotton, linen and silk. In designing, designers are more concerned about clothing's dressing feeling while exploring the functionality of clothing, and express their humanistic care for women through the exquisite support of colors, fabrics, flowers and crafts.

The chairman of the brand said on behalf of Zhi, Na for the new brand "Weiyang song", I hope to take this opportunity to get to know more franchisees, to better products to the market.

What impressed reporters most is the "AUM" brand. The decoration style of the whole pavilion is surrounded by a pile of paper tubes, looking far away, like a pile of grass.

For this pavilion style, Xia Junjie, chairman of the company, introduced: "this coincides with our AUM's insisting on using cotton, linen, silk and other pure natural fiber fabrics and advocating the theme of returning to nature.

The product style of AUM is the seemingly casual and stereoscopic cutting, the neat lines and the rich texture of the fabric. It echoes the rich emotional level of the designer. Independent, confident modern women wear the same breath, elegant and simple modern art.

At the Shenzhen Clothing Fair, Osani (OCEANE) showed its fashion, simplicity, noble and luxurious brand concept.

Osani, general manager of Shenzhen Fashion Design Co., Ltd., Shen Chunliu, said Osani's 2011 autumn and winter fashion conference featured "sky" as the theme. Through four different days in the day, "the East wants to dawn, the sun turns on the noon, the lights are shone, and the night is enchanting", it shows the deep feelings of changes in nature and human geography.

According to different themes, women are given different wonderful and different charm to make women enter a short day fashion journey.

"Meeting the needs of different women on different occasions" is the goal of the Hongkong women's brand CYC of Qing Qing Guo International Fashion Group Limited.

Chen Yuanzhen, director of the brand design, said that only slogans are not enough, and "real materials" are needed.

The experience of Zeng Liu Fa's learning and design led Chen Yuanzhen to combine European and American design ideas with Chinese Eastern culture perfectly.

The moderation and accuracy of the edition design and tailoring process are another highlight of CYC, which is ingeniously designed for the curvy and mature posture of the young women, and independently developing the CYC tailored version of the computing module, providing the perfect technological support for the design with scientific technology.

In addition to the appearance of elegant women's clothing, a bohemian fashion show, which adheres to the national style, has also staged a "Mediterranean romance Tour" at this exhibition.

Long skirt pendulum, light color floating, wantonly free free and easy, romantic fashion of fashion.

Maybe 2011 is the most romantic thing to wear a long skirt to the seaside.

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Specialty underwear market segments

At this underwear exhibition, the reporter saw the leading brand of slimming and body underwear -- Shenzhen Ma Hua Martha Underwear Co., Ltd.

"MISSMASA Ma Hua Martha" is a well-known international brand of Shenzhen Ma Hua Martha Underwear Co., Ltd.

It combines the enthusiasm of western aesthetics, the elegance of Oriental Aesthetics and the beauty of human body curves, and designs 2 product lines: "fashion beauty bra" and "fashionable slimming underwear".

Ma Hua Martha brand fashionable slimming underwear, including milk yarn series, silk series, bamboo charcoal series, Lycra series, nano ice series, thermal magic chest bra series, fat burning slimming underwear series and so on.

Li Linqiu, director of sales, told reporters that because of the specific user groups of camouflage underwear, such as wedding dresses, wedding articles, evening dresses and so on, they need to wear this invisible underwear, and the market space is bigger and bigger.

Yang Dehui, chairman of Guangdong Meng Yi Shi Garments Co. Ltd., said that the dream is mainly based on the production and operation of three main categories of underwear, body clothing and household clothing. Every product is strictly checked from fabric, accessories and finished products packaging.

The company has introduced JUKI production equipment, and each process is operated by skilled and experienced technicians to ensure product quality.

Due to the different physiological characteristics of each female, the value added service has been set up in 2009, and the shoulder width adjustment and fabric replacement can be carried out free of charge.