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    Taobao Double 11 Logistics Deployment: Has Been Pressing 40 Thousand Express

    2011/11/7 14:54:00 11

    In order to prepare for the upcoming "double 11" promotion, Taobao mall is urgently deploying.

    logistics

    System.

    According to people familiar with the matter, at present, Taobao has reached a collaboration with 9 first-line express companies. These express companies have concentrated on 40 thousand couriers to prepare for the double 11 of Taobao mall.

    Meanwhile, Taobao mall requires all businesses participating in the "double 11" activities to deliver goods in 7 days.

    It is understood that last year, Taobao mall "double 11" big promotion, orders generated by tens of millions of dollars in a day, and triggered a large number of electronic business explosion.


    In order to meet this year's "double 11", the news said that as early as August, Taobao mall had already started with the express company.

    Communicate

    And has worked with Shentong, Tantong, Zhong Tong, Huitong, rhyme, CCES, post EMS, Hainan Airlines, Shun Feng and other 9 express companies.


    The 9 companies are almost equal to all the domestic enterprises.

    express

    Transport capacity.


    According to people familiar with the matter, the 9 express companies have started to allocate resources from September to ensure that Taobao store "double 11" goods can be delivered to consumers in time.


    According to incomplete statistics, a total of 40 thousand couriers were concentrated in these express enterprises, and more than 700 express trucks were specially responsible for the "double 11" cargo pportation.

    At the same time, more than 300 pairs of 11 goods were pported to the green sorting channel in the cargo sorting center, and a customer service team of more than 2000 people was set up to solve the problem of consumers' bill of goods.


    It is reported that Taobao mall will exchange and share data and information with the courier company on the stocking situation and preprocessing of goods. At the same time, it will share the order distribution area and the number of orders estimated in the "double 11" order to the courier company in advance, so that the courier company can prepare the delivery service for some weak distribution outlets ahead of time.


    In addition, Taobao mall requires all businesses participating in double 11 activities to send the goods within 7 days.


    Express delivery:


    1, the company dispatched personnel to set up a Taobao 11 double sales promotion project group to coordinate company resources and ensure sales promotion activities.


    2, match the expected order quantity information with the corresponding branch company, arrange personnel to visit the promotion business ahead of time, understand more detailed first-hand information, and draw up more detailed collection plan.


    3. Statistical analysis of expected quantity is matched to the corresponding center, and the added pressure during the promotion period is assessed according to the current volume of the corresponding center.

    Coordinate the deployment of sufficient manpower, vehicles and other resources to prepare for promotional activities.


    Rhyme express:


    1. Enable the real-time monitoring system of pfer stations.


    2, the operation site shortage pfer station to expand the operation area urgently.


    3, dot replacement site, purchase of vehicles;


    4, expand the scale of customer service centers, and set up direct customer service departments in major cities and provinces.


    5, the Jiangsu, Zhejiang and Shanghai areas have been adjusted to two pfer frequencies from one daily pit frequency per day, and received the express mail to the pfer station in real time at important pfer stations.

    {page_break}


    China Express:


    1, the docking sites of businesses have already communicated with merchants, and have understood the product attributes, packaging characteristics and distribution requirements.


    2, arrange full-time customer service personnel and businesses docking, timely handling abnormal pieces of information communication and feedback;


    3, the temporary organization of one thousand couriers will be enriched to the front line of the distribution centers.


    4, the main trunk line purchased more than 100 new network buses, opened direct shuttle buses from Guangdong to Hangzhou and Guangdong to Shanghai, and opened more frequent line trips between Jiangsu, Zhejiang and Shanghai.

    Coupled with the capacity of the reserve bus, pportation capacity will be provided at any time according to the pportation demand of each line.


    STO:


    Through the establishment of a temporary double 11 working group, the customer service department will increase personnel to cope with the peak of enquiries and complaints.


    The vehicle is ready for delivery. According to the site conditions, the vehicle is increased. Each warehouse has 2 or 3 trolley buses.


    The warehouse will be operated 24 hours to ensure timely delivery of goods;


    5, the outlets in major cities will increase the number of buses ahead of schedule without any extra vehicles.


    6, Shentong all branches nationwide increased delivery on Saturday and Sunday.

    All 2 line personnel are fully enriched to the front line.


    The IT Department added temporary servers to cope with the data peak, and left 24 hours on duty to respond to emergencies.


    Huitong express:


    1, additional personnel should be sent to customer service at the outlets, distribution centers and headquarters.


    2, increase more than 30 provincial shuttle buses, and allocate emergency vehicles at all major levels to solve the problems such as burst warehouse.


    3, the headquarters customer service center set up an activity tracking group specially to quickly track all the Express items involved, and timely coordinate the problems.


    4, each site opened a green telephone line for this event.

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