Looking At The Layout Of International Textile Industry From The Perspective Of Situation And Changing Situation

At present, the international textile industry is undergoing a new round of adjustment. The development of China's textile industry is facing a double squeeze from the lower cost of Southeast Asian countries and the high-end technology and brand of developed countries, and the trend of garment orders pferring to neighboring countries is obvious.

Under the influence of debt crisis and high unemployment rate in developed countries, the global market demand will become a normal downturn. Competition in the international market will become more intense. Due to the tight financing environment and the rising cost of labor, the competitive advantage of the textile industry will be strengthened.

How should China's textile and garment enterprises meet challenges and seize opportunities in the new era of pressure and motivation?

Familiarity with patterns: challenges and opportunities

The total amount of fiber processing in China has been rising in the past, according to the authoritative research center for fiber processing in America Fiber

Organon statistics show that China's fiber processing accounts for 51.75% of the world's total. In 2010, China's cotton processing volume accounted for 47.22%, wool spinning processing accounted for 36.22%, polyester accounted for 2/3 of global polyester production, man-made fiber accounted for 60% of the world, acrylic fiber accounted for almost 1/3 of the world, nylon (nylon) accounted for 40%.

For the import of cotton, China imported 2 million 570 thousand tons in 2005, and imported 2 million 840 thousand tons in 2010. The import of cotton was basically stable, and the total import volume did not fluctuate too much.

When cotton prices fluctuate most fiercely, there is no fundamental problem in cotton inventory and so on, but China's cotton production needs to be further improved.

In recent two years, China's chemical fiber production is improving, and the import of chemical fiber raw materials is also improving. Our capacity in chemical fiber is also expanding.

Therefore, we must pay attention to the structural problems of fiber in China and the structural problems of raw materials. At the same time, the problem of resource bottleneck in China is further highlighted, which makes the problem of industrial safety prominent.

In the first three quarters, China's exports to the United States were 38.88% in the US market, down 2.36% from 2010.

The proportion of China's exports to the 27 EU countries is also 1.81% lower than that of the same period last year.

According to the statistics from the European Union statistics bureau, China's share is declining, whether in textiles or clothing, and the share of Turkey, India, Pakistan and Bangladesh is increasing.

Japan's share of textiles and clothing imports in China is 74.71%, down 2.45% from the same period in 2010.

The United States, the European Union and Japan are the three main export markets in China. The above figures show that China's export share is declining this year.

Though on the surface, China's textile industry

In the month of January -10, China's exports to Mexico, ASEAN, Turkey, South Korea and Africa had a very good momentum. This also shows that China's market development is more balanced. It also shows that the opportunity cost comparative advantage is further highlighted. The industry no longer chooses the market of some major developed countries as the only choice, but pays more attention to the balance of the market.

At present, China's textile and garment industry is facing a real challenge. The uncertainty of economic recovery, the return of the real economy of developed economies, and the low cost peripheral countries have been making continuous efforts.

At the same time, it is also faced with opportunities. First, the effect and relative competitive advantage of China's industrial base and industrial supporting advantages make China irreplaceable in a certain period of time. In addition, the potential demand of the entire Chinese social development will bring the next opportunity for China's textile industry. At the same time, China is also in a pition period, that is, the pformation of factor cost to the comparative advantage of opportunity cost.

Understand the changing situation: the industry is developing rationally.

The growth of output value of the entire textile industry has been converging month by month this year. The slowing down of growth is an unavoidable phenomenon that must be faced, and this slowdown may be long-term.

The export volume of textile and clothing in China has not increased rapidly, and its value has maintained a reasonable growth.

During the "fifteen" period, the contribution rate of the quality effect of China's textile and garment industry to industry growth is 12.5%, and the "11th Five-Year" period has changed to 56.84%, and the whole industry is developing a positive pformation of development momentum.

At the same time, from the perspective of the market structure, the domestic demand market is replacing the international market and becoming a new driving force for growth.

In the pition from scale effect to value growth, the industry is realizing the fundamental pformation of comparative advantage. In the past, industries relied too much on the comparative advantages of production factors and production cost.

At present, our country is carrying out the overall market structure adjustment. Now, some excellent enterprises are choosing their customers in reverse direction. They have established new advantages and subtle pformations in the market discourse right.

In addition, raw material fluctuations will become a new normal.

Enterprises should be vigilant against the next round of price reversal.

Although some funds are looking at the cotton market next day, they should be alert to the chilling effect. Chinese cotton growers are relatively scattered and have a strong sense of conformity to the market analysis, and the ability to take risks is relatively weak.

This view will inevitably affect the enthusiasm of cotton growers.

At the same time, since China launched the national cotton storage in September 8th, this effect has not been fully manifested, and will gradually weaken in the future.

Under such circumstances, if the cotton planting area is not fully kept up next year when the economy starts a little, this will provide new opportunities for the re entry of the idle capital, and the rebound and fluctuation of prices will still exist.

Therefore, when enterprises have cash, they can consider making cotton reserves at low positions.

China's textile and garment industry has bottlenecks on resources in terms of the balance between industrial development and environmental resources.

In the past, the enterprises emphasized too much on the high performance fibers, desalinated or neglected a wide variety of fiber varieties. Therefore, next, the industry should vigorously develop new fibers in solving the resource bottlenecks, especially solving the large quantity of fiber, which is the most important part. It is necessary to intensify the exploration of renewable natural fiber resources, including in the bamboo field and the field of hemp; in recycling chemical fiber, we should pay attention to recycling, which is also an important area to overcome the resource bottleneck; besides, stabilizing cotton production and supply is the primary task; at the same time, how to improve the utilization efficiency of unit fiber at the level of product development is indispensable.

The industry also has pressure on the environmental constraints.

The emission reduction pressure of China's textile and garment industry is far greater than that of energy conservation. The number of industrial waste water and industrial chemical oxygen demand in the industry is not optimistic, while the unit energy consumption and other indicators are continuing to decline.

Wastewater discharge and chemical oxygen demand should be noticed in the whole industry. Enterprises should focus on energy saving, emission reduction and emission reduction.

From the perspective of balancing industrial development and sustainable development of resources and environment, the three key pformations are particularly important.

At the macro level, the stability and sustainability of policies are very important. Policy stability is the greatest benefit for the sustainable development of the industry. At the industry level, especially for the environmental protection perspective, we should formulate appropriate standards for the entire social development, social needs and environmental resources affordability, rather than excessive standards, excessive standards mean unbearable costs, and enterprises should avoid speculation.

Ingenious layout: starting comprehensive endogenous driving force

We should seize the opportunity of "changing circumstances" and give full play to the comprehensive endogenous driving forces such as market demand, industrial advantages, technological innovation and financial capital, so as to conduct targeted strategic layout and independent innovation system construction, rationally plan regional structure, optimize product mix, create economic value with innovative spirit, and create social value with a responsible attitude. This is a necessary path for sustainable development of industry.

How to extend the industry from traditional labor intensive to capital intensive and technology intensive, which is the necessary way to upgrade the internal structure of the industry, and technological progress still plays an important role in it.

The charm of technological progress and technology is to make the past luxury goods a necessity for today's people.

Technological progress can promote progress in production, technology and materials, improve labor productivity, and promote the emergence of new industries. At the same time, technological progress can make the prices of some products with relatively high price elasticity substantially reduce their prices.

In addition to the gradual improvement of technological progress in the field of clothing and home textiles, more attention should be paid to the field of industrial use in the next stage of development.

In the rationalization of industrial regional structure, the eastern coastal area now concentrates 90% of chemical fiber, printing and dyeing and more than 80% of clothing; the central and western regions still rely on resources products in the whole industry.

At present, the central and western regions are relatively fast, but the base is relatively low, and the center of gravity is still in the East.

From the comprehensive consideration of policy encouragement and enterprise cost, the intention of industrial pformation is strong. In addition to the traditional saying, the East is focused on the modern production and manufacturing industries of end products, the key parts of manufacturing industries in the central part, and the deep processing of upstream products around the raw material resources. The industry also emphasizes the integration and innovation of industrial chains and the matching of industrial chains in the whole process of productivity layout. This pfer is not a pfer of one link, but a complete pfer.

There is a problem in the existing brand circulation channels, that is, the department stores occupy a strong position, and the homogenization of channel construction is serious.

For the industry, we must get rid of the dependence on department stores.

In addition, it is necessary to reflect on business channels. Enterprises should focus on how to subdivide consumer groups and how to conduct further construction in brand concentrated stores. This is what the whole industry should consider in brand building and brand circulation structure optimization.

With regard to the combination of industry and capital market, if enterprises want to make use of the capital market, they should make efforts from three aspects: whether the fundamentals of operations are healthy, growth, and social values represented by social responsibilities.

In addition, how to make good use of financial instruments and financial leverage in the production process is also a matter for enterprises to pay close attention to.