The International Road Of The Great Observation Of The Chinese Women'S Clothing Industry Is Becoming More And More Stable

Since its establishment in 1994,

Through the light style, soft design and high quality cloth, Jiangnan cloth clothing quickly went out of its birthplace of Hangzhou, and successfully entered the international market. The first pnational boutique of Jiangnan cloth in Moscow quickly led to its wider international expansion.

Shortly afterwards, Jiangnan Buyi opened stores in Tokyo, Hongkong and Singapore, and then threw the "Hydrangea".

Jiangnan cloth has been in New York SoHo business district for a year and a half, and the Chinese brand is fulfilling its mission. It will introduce the elements of contemporary Chinese fashion style to the whole world, and strive to make the brand localization and become a part of New York fashion.

Localization is one of the strategies, first of all, the localization of human resources. Megan MaguireSteele, a representative of the US public relations in the south of the Yangtze River, is a ready model.

Jiangnan cloth Garments Co., Ltd. was formally established in Hangzhou in 1994.

In the same year, the company launched the brand JNBYSINCE1994 of the main women's wear market.

The team of Jiangnan Buyi is built by 11 students who graduated from art and design.

Steel speaks of the history of Jiangnan Buyi, which can be said to be like a few words. "Our brand is motivated by the constant stimulation and cultivation of the individual's unique interpretation of modern life style.

The inspiration of Jiangnan Buyi team is from all aspects of culture, such as music, art and architecture.

The diversification of the design of Jiangnan cloth clothing further reflects the theme of its brand satisfying the individualization of consumers.

As early as 2003, Jiangnan cloth clothing has 400 branches in China.

In 2005, Jiangnan Buyi set up its first overseas shop in Moscow.

After that, the company continued to expand overseas and set up new stores in Tokyo, Hongkong, Singapore, Canada, Bangkok, Georgia, Barcelona, Seoul (2009) and New York.

Nowadays, Jiangnan cloth clothing has 600 branches all over the world, most of which are concentrated in China.

Nevertheless, the expansion of the international market will continue to be one of the main strategic objectives of the south of the Yangtze River.

Actually, there are four branches in Canada, but only one in the United States. The reason is that Jiangnan cloth has been stationed in the Canadian market for more than four years, while in the United States it has been less than two years.

However, judging from the growth rate of business, the two countries are equally divided.

Because of cultural differences, the marketing strategies of Jiangnan Buyi in Canada and the United States are also different.

"In the United States, Jiangnan cloth will pay more attention to the expansion of the wholesale market, while in Canada, it is biased towards the expansion of the independent flagship store."

Steel said.

Also known as the famous women's clothing brand, Shu Lang chose to buy it to start its international journey.

In 2010, they bought four enterprises in Italy in one fell swoop.

Mr. G.Tom, chairman of GuidoBertagnolio company, flew to Yantai to see the new "home" expert apartment for them.

Wu Jianmin, chairman of Shu Lang, told reporters that G.Tom and other technical staff will come to Yantai next year to become a new employee of the private enterprise, according to the acquisition intentions of the company.

At present, Shu Lang has reached a consensus with four Italy enterprises in terms of brand acquisition, acquisition of management rights, technical personnel cooperation, and the establishment of Milan men's wear design department.

Next year, the equipment and technical personnel of the Italy plant will move to Yantai as a whole.

When the crisis raged around the world, Shu Long's acquisition of Italy enterprises attracted public attention.

It is generally accepted that under the circumstances of the increasingly globalisation of the global economy, we should treat the current international and domestic situations dialectically. We should not only see crises in business opportunities, but also seize business opportunities from crises, and be good at taking the opportunity to take the opportunity to start.

Domestic brands "go out", first of all, we need to find out where to go.

The first goal of Jesse is Southeast Asia, such as Singapore and Malaysia.

We hope to go first to the place where cultural identity is closer, to identify our brand positioning and to effectively link with local market demand.

Zhou Mei He, chairman of Shenzhen Jesse (JESSIE) Garments Co., Ltd.

"JESSIE Jesse" has successfully pformed from a processing enterprise into a brand oriented enterprise. The pformation of processing enterprises into brand is the key to grasp two points.

First of all, market products must be grasped. Product design must conform to the market demand orientation and meet the needs of consumers. Secondly, attention should be paid to the accumulation of investment funds and brand enterprises must have some financial support.

Overseas planning also includes capital planning.

Luo Zheng, design director of Shenzhen orient dress limited, believes that clothing brands seek to expand, they should know how to use capital, but do not lose them in capital.

"I am very cautious about choosing overseas listing. I hope not only to focus on short-term effects, but also to seek investors with high level of operation.

He hopes to develop steadily in a healthy and relatively pparent environment with the help of capital platform, which is also a strategic choice for the development of international brand.

"Internationalization of private enterprises, first of all, the internationalization of ownership structure."

Zhang Huaming, the head of the women's clothing brand in Zhejiang Jiaxing, believes that the composition of a company's shareholders is not necessarily a combination among brothers or between families and friends.

International shareholders may give you more room for development.

"The cooperation with Italy's group is likely to be luxurious and fashionable for consumers.

And as a manager, the change brought about by this cooperation is to make ya Ying slowly evolve from an indigenous Jiaxing to an international company.

Indeed, the current opening of stores, and the acquisition of foreign brands, including overseas listing, are the rational steps for the internationalization of local brands.

However, as the people of insight say, China's clothing brand wants to go to the international market, not how many stores it sells and how many clothes it sells.

Why did China's small white collar go to the fashion killer ZARA and H&M? It's not because ZARA's design and quality are impeccable, but because today's society is popular with European and American culture.

Chinese women's clothes want to be accepted, and let the international community accept your lifestyle and accept your fashion in the end.

Quoted by former French President Goldstein, "China will not become a great power until it can export its own values."

Similarly, before the world accepts China's fashion concept, China can not become a fashion country.