Success Story Of Children'S Wear Brand Entrepreneurship In Family Business

Fu Shi Group, a 1031 tier shop owner of Fuli children's world, mainly stores bags of mice.

The early stage of clothing brand: site selection is very important

The group has always wanted to have a shop of its own. It has been thought for several years, but it has no money to wait for 02 years.

So he quit his job and went to Humen with my sister to concentrate on business.

However, due to lack of experience, we have tried many ways, and there is no way to go through.

"Once I was out eating, and on the way back, I saw a message on the pole saying that there was a clothing store nearby.

I didn't know how to make a phone call, and then I had an appointment with my boss. There was no idea of selling clothes before, because I didn't know the way to buy goods, and I didn't know the skills of site selection.

In short, I didn't expect to sell clothes.

When they talked about the beginning of the business, they saw their eyes flickering, as if they were in memory.

After seeing that store, the first feeling of the match group was that the location was too partial, the flow of people around it was not big, and the pfer fee was very high.

So she could only find excuses to leave, but then she was not idle, and she would observe it every day.

"Later, it was finally discovered that the flow of people and purchasing power are the most important ones.

This is the experience of Fu Shi group when it comes to site selection.

After two years of arduous exploration in Humen, Fu Shi Group and sister chose the more developed Guangzhou as the future direction of development.

And with the lessons learned, the group has more experience in site selection.

"Fortune always comes to those who are prepared."

Soon after they arrived in Guangzhou, the first phase of Fuli children's world store was launched, and the children's clothing dealers were invited to the event. They also offered 8% annual rents, discounts and other preferential activities.

After visiting the sister group two, Fuli children's world has great advantages in the flow of people, the geographical location and the purchasing power of nearby residents.

So sister two chose to develop her children's clothing business in Fuli.

Facts have proved that the match group's choice is not wrong.

In a short span of 4 years, the company and its elder sister made the profits of their stores climbing year by year with their sales experience in Humen and the management plan of a series of Li merchants launched by Fuli.

Fuli also managed to stabilize the position of Guangzhou children's wear wholesale shop through several years of successful management.

Family business: the birth of brand

Fu Shi Group's parents and relatives in Zhejiang are all doing the clothing business. In the four years of Fuli, the fortune group accumulated not only wealth, but also many experiences in the clothing business.

She knew that if she wanted to do more business, she had to create her own brand.

Thus, with the support of parents and relatives, the "Bao Bao mouse" children's Clothing Co., Ltd. was founded in February 09.

This is a professional brand children's clothing company.

The company has entered the Chinese children's clothing market by virtue of its rich experience in clothing marketing and strong technology of clothing development. It has developed a brand of "bag rat" children's clothing with the concept of "health, vitality, freedom and sunshine", and has been competing for the "brand mouse" brand children's wear shop in the middle and high-end shopping malls supermarkets and gold blocks in the major cities of China.