King Of Nine: Build Industry Chain With Men'S Clothing

As a new star on the market last year,

The ambition of the industry chain and the passion for capital operation are very different.

Over the past year, the price of nine Mu Wang has fallen below the issue price, and the lowest has been to 17.9 yuan / share.

As of June 28th, nine Mu Wang closed 27.72 yuan / share, corresponding to the market value of 16 billion 40 million yuan.

However, Lin Congying, chairman of the board, told reporters that he was not particularly satisfied with the current market value of King Mu. He believed that as long as the company's effectiveness was good enough, including a certain market share and sustainable development capability, the market value would be reasonably returned in the long run.

Lin Congying, Chen Jia Yu, Lin Cangjie, Zhang Jingchun, Chen Jiaya, Wang Zhuo, Tong Jinzhi and Xue Zuyun constituted the board of directors of the nine herd kings, of whom the chairman was the actual controller.

"In terms of how to formulate strategies, we will generally define a general direction for 3 years, and then adjust every year according to the changes in industries and the promulgation of relevant national policies."

Lin Congying told reporters about the overall layout of the king.

Talking about the core competitiveness of the company, Lin Congying emphasized that the nine men will focus on men's clothing and extend the related industry chain.

The 2011 Annual report shows that the men's trousers and jackets earned 1 billion 100 million yuan and 456 million yuan respectively, accounting for 48.72% and 20.21% of the main revenue respectively.

Especially in the western trousers Market, the market share has been ranked second in the country for several years. Moreover, the company also takes men's clothing as the fulcrum to create a vertically integrated industrial chain of design, research, production, sales and brand promotion.

From the perspective of specific development strategy, the goal of King Mu is divided into three stages: short term, medium term and long term.

Its short-term goal is to expand the size of men's pants varieties in the market, and build men's clothing varieties around the advantages of men's trousers to consolidate the brand position. In the medium term, the construction of multi brand men's clothing based architecture will become the focus, and strive to meet the needs of market segments and different consumers.

Brand operators.

In addition, nine Mu Wang has built several brands to segment the market from the structural layout of the clothing industry.

At present, the company has three sub brands, such as FUN, Calliprimo and VIGANO. The plan of multi brand operation will cover different markets from low end to high end.

Frequent capital operation

"One of the responsibilities of an enterprise is to build a country, society, investors, and employees' life and interest community."

Lin Congying described the starting point of the enterprise's capital operation, and he had a frequent investment and financing move in 2012.

In February of this year, nine Mu Wang launched the equity incentive plan.

The announcement said that 6 million 500 thousand shares would be issued to the incentive target, and the exercise price of each option was 21.13 yuan, including 150 directors, senior managers, middle managers, and core technicians.

The right to exercise is based on the net profit growth rate of not less than 44%, 72% and 107% in the three years from 2012, and the net assets yield is no less than 11%, 12% and 13%.

In June of this year, the king announced the bonus plan for the next three years.

The announcement shows that a company can distribute dividends in the form of cash, stock or cash and shares. The profit allocated by cash is no less than 10% of the profit allocated in the current year. Moreover, the profit accumulated in the last three years in cash is at least 30% larger than that realized in the same period.

Finally, when it comes to the relationship between the nine wolves and their competitors and the seven wolves also from Fujian, Lin Congying stressed that since they came from the same region, they were good friends.

According to the overall performance of the two companies last year, although they were less than 280 million yuan in revenue, the net profit of King Mu was 34 million yuan higher than that of the seven wolves. At present, the market value of about 16000000000 yuan is slightly ahead of the seven wolves (13 billion 900 million).