Shanghai Textile Focuses On Creating A Fashion Industry Chain

In the critical period of transformation and development in Shanghai, Shanghai Spin The transformation of holding group company (hereinafter referred to as "Shanghai textile") is also accelerating. This time, the direction they are aiming at is Fashion industry 。

Shanghai textile announced publicly that Shanghai international fashion center was officially operated, and together with M50, Shang Jie LOFT and Shanghai international design and exchange center, "the four functional brands of fashion experience, culture, life and design" will be integrated, and the 13 Creative Parks distributed in Shanghai districts will be integrated. In the industry view, from the "gardening area" to "do the brand" transformation, announced the strategic layout of Shanghai textile fashion industry "basically completed."

"Shanghai international fashion center has invested about 1 billion yuan, and now the investment is better than expected, and it is expected to reach 50 million yuan in the year." Zhao Changzheng, general manager of Shanghai textile fashion, is full of confidence. Zhao Changzheng emphasized at the same time that Latest fashion It is the core of the fashion industry. Shanghai's textile and fashion industry will eventually return to the core business of textile industry. "At present, the fashion industry not only promotes the upgrading of the textile brand, but also promotes the export agency business of Shanghai textile."

According to this newspaper, the fashion industry is one of the three core businesses of Shanghai textile industry. Zhao Changzheng hopes that the "12th Five-Year" period will become a pillar industry of Shanghai textile industry.

　 Manufacturing steering service

As the traditional dominant industry of Shanghai's economic development in last century, the textile industry and Shanghai textile industry have always been concerned by the industry. Even for a time, the textile industry is known as the "mother industry" and has always been a pillar industry in Shanghai. Industries and profits and taxes account for 1/3 and 1/4 of the Shanghai industry respectively. However, since 1992, with the adjustment of industrial structure in Shanghai, the traditional textile industry has also reduced the number of employees from 550 thousand to 22 thousand and 500.

Under the above background, in order to strengthen the concentration and competitiveness of the industry, in 1995, Shanghai Textile Industry Bureau and Shanghai textile national asset management company established the Shanghai Textile Holding (Group) company. Beginning in the 90s of last century, in the face of the declining trend of economic benefits of traditional textile industry, Shanghai Textile Group also established a transformation strategy: positioning the development strategy of "technology and fashion", and taking advantage of its visible and intangible advantages to take the lead in creating creative parks throughout the country.

Public information shows that Shanghai textile started from the earliest M50 Park, and closely followed the development requirements of Shanghai's creative industries and the direction of Shanghai's urban transformation. In a few years, Shanghai textile has nurtured Shanghai's characteristic Creative Industrial Park, such as M50, Shang street LOFT, Zhuo Wei 700, West Suburb Xinqiao, and so on. After seeing the development potential of the fashion industry, in order to gather all the advantageous resources and speed up the construction of textile fashion industry, Shanghai textile in 2010 established Shanghai textile fashion industry development Co., Ltd., and comprehensively improved the layout of the fashion industry, creating a fashion industry chain.

In the past two years, the company has focused on the concept of "technology and fashion", extending from traditional manufacturing to the follow-up service value chain of manufacturing industry, adhering to the development path of the fashion industry, taking the high-end clothing brand as the core, and taking the brand of Creative Park as the platform, forming a complete industrial chain. Shao Feng, chairman of Shanghai textile fashion industry development Co., Ltd.

In the view of analysts, this move is in line with the development trend of the textile industry. It avoids the problems of insufficient competitiveness and overcapacity in the traditional textile industry, and combines the new situation of the market to create a relatively high-end concept. In fact, the data released by the Ministry of industry in July 6th showed again that since 2012, the demand for the international market has weakened, the domestic market demand has slowed down, and the domestic and foreign cotton price differentials are too large. The "China's textile industry has shown a downward trend, the growth rate of production has obviously declined, the export volume has decreased, the business efficiency has slipped, and the front-end of the industrial chain (cotton spinning and chemical fiber) has been aggravated by losses". The Ministry of industry and Commerce predicts that "the textile industry in the second half of this year will not be able to significantly improve its operation." According to Shao Feng, the Shanghai international fashion center transformed from the original seventeenth Cotton Textile General Factory is "a model of gorgeous industry in 100 years old industry". It aims to make Asia the largest fashion experience platform for fashion publishing and display. In Shao Feng's view, the formal commissioning of the Shanghai international fashion center means that Shanghai textile has completed the layout of the overall fashion industry chain, and Shanghai textile has transformed from manufacturing enterprise to service oriented enterprise, and has become a comprehensive service provider of fashion industry.

Gradually withdraw from the low end

Analysts believe that from the perspective of state-owned assets in Shanghai, a large manufacturing enterprise group of traditional manufacturing industry has been transformed into an urban industrial group dominated by trade and modern manufacturing. Shanghai textile's "amazing change" is indeed a cause for concern. It is understood that the textile and apparel industry is a highly competitive general industry. In the strategic layout adjustment process of state-owned assets, it belongs to the "exit industry". From horizontal comparison, China's textile industry group belonging to state-owned assets is left with only one Shanghai textile company. In this regard, Zhu Yong, President of Shanghai textile industry, stressed that the state assets in the future should not be retreated, and they could not be cut across the board. "State-owned enterprises can also become public companies through the overall listing."

Zhu Yong also stressed that Shanghai textile is not "outdated" in Shanghai's state-owned assets platform. "At present, Shanghai wants to build an international trade center. Precisely, Shanghai textile is already the largest foreign trade company in Shanghai. Shanghai should promote the development of cultural and creative industries and build a fashion capital, and the position of the new force of Shanghai textile is indeed" objective existence ". "Therefore, Shanghai textile needs to do a lot of things." Zhu Yong said that as a fully competitive industry, state owned enterprises, as long as they bear the profit sharing and serve the society, are "sustainable development".

Zhu Yong also told reporters: "we made an analysis based on the industry's smile curve, and found that the one on the left is design, technology, and the right side is brand operation and fashion, both of which must be firmly grasped. The middle is the low end of production, we decided to gradually withdraw, then set such a strategy. " Data show that in 2011, Shanghai textile imports and exports totaled 5 billion 80 million US dollars (US $3 billion 800 million and US $1 billion 280 million), ranking forty-fourth in China's top 500 foreign trade in 2011, 10 higher than in 2010.

　 Fashion industry chain

From Zhu Yong's statement, it is easy to understand why Shanghai textile will focus on creating the "fashion" element. According to the latest data disclosed by Zhu Yong, the average industrial concentration of Shanghai international fashion center is over 80%, and its annual gross output value is nearly 6 billion yuan. At present, there are 13 Creative Parks under the jurisdiction of Shanghai textile, with a total construction area of nearly 600 thousand square meters. However, the park also encountered bottlenecks. For example, "M50", one of the earliest creative gardens in Shanghai, has a strong advantage at first. But the real problem is that when the space is unable to extend, "M50" is facing a new round of development difficulties. In this regard, Shanghai textile introduced, to make M50 become a far greater than the Mogan mountain road 50 the concept of land, from "do Park" transformation to "make brand".

This is only one aspect. M50, Shang Jie LOFT, international fashion center, international design exchange center how to distinguish, how to locate, how to avoid homogeneous competition is also an issue of concern to the outside world.

For this point, Shanghai textile has already made relevant arrangements. Shanghai international fashion center is dominated by fashion experience. M50 is dominated by fashion culture, while street LOFT focuses on fashion life dress design. The international design exchange center is mainly indoor, plane and industrial design. "The four major brands undertake different links of the fashion industry chain, covering all the industrial sectors of the park." Shanghai textile said.

"In the future, Shanghai textile will integrate its own high-quality industrial resources to form a complete fashion industry chain with innovative incubation, advisory services, convention and exhibition trade, cultural media, network marketing, consumption experience and so on." Zhu Yong said.