Stick To Your Dream And Stick To Your Mission.

Introduction:

Zou You, China Central Academy of Fine Arts

Ph. D., Professor of Beijing Institute Of Fashion Technology, member of the Art Committee of China Fashion Designers Association, director of fashion designer's Association of Beijing Garment Association, and director of Beijing Creative Design Association.

Long term commitment to fashion design and design management research, has participated in many large-scale art activities modeling and clothing product development and design projects.

In recent years, the series of personal works has been launched in China fashion week.

He has won national awards many times, such as the top ten fashion designers of China in 2004, the golden Youth Award for creative design 2007 in Beijing.

At present, there is a leisurely design center with the brand name of women's clothing.

Do star image design, also do design.

As the chief designer of brand design, he also runs his own brand; he is teaching in North clothing, and also studying in Central America.

He is Zou Yu, one of the young designers with the highest academic qualifications in China, who received a doctorate in design management from the Central Academy of fine arts.

When people were still sighing for his rich experience and high academic qualifications, Zou You appeared very calm and calm: "I do not think what my academic background is.

There are specialties in the art industry. Everyone has his own rich experience and unique ideas. Maybe I have only developed a way of thinking and attitude towards myself.

Studious: enjoying pleasure in busy time

reach

During the studio interview, he was busy preparing for the March China International Fashion week.

The intensive work of the day did not show him any weakness.

Gracefully changing to the roles of teachers, students, personal brand designers, and many brand design directors, he has plenty of energy to give in to many people.

In Zou You's view, the designer's job is to design, the teacher teaches is design, all of which are enjoying the fun of design.

"I like to share my experience in designing with students in class.

Teaching design is not designed, how to teach students? On the other hand, through the communication between schools and students, I have been constantly thinking about academic studies and conducting tests in practice.

This is the combination of theory and practice, isn't it very interesting? So in my opinion, this is the same thing. "

In the design profession, he constantly explores the enterprising mind, allowing him to complete the pformation from graduate students, travelling abroad to studying doctoral roles.

His original intention may be different from others' imagination. He said that reading can keep people in a fresh state: "some people think learning is boring, but I think it is very happy."

This is more like a thinking movement. "

Even the energy spent on commercial marketing in the beginning of personal clothing brands is also seen as an interesting experience by Zou You.

"I like chatting with people who do sales.

You may not know the world, and feel that everything has nothing to do with yourself, but when you look at it at the door, you will find it wonderful.

On the other hand, he also believes that this can be more accessible to consumers and understand consumers' ideas, which is helpful for design.

"A friend of mine sent me a text message saying," Zou You, I wear your clothes today and have been praised by others.

This information makes me very happy.

The design has jumped out of simple materials and colors, and it is a feeling.

People put on your clothes will find a kind of self-confidence, showing a different temperament.

This is the happiest thing I want to bring to consumers. "

People never forget the wonderful performance of Zou Yu's collaboration with Asahi Asahi, and even remember the magic of his seemingly ordinary clothes when he wore his upper body.

Zou You summed up his own design as "simple deconstruction". However, behind this simplicity lies in his philosophical thinking of man and clothes, clothes and times.

"My mother once said," learning fashion design is not two sleeves, is it a simple neckline? "In fact, this is not the case.

Studying the history of clothing, you will find that every age has its own flavor.

This is actually from the designer's cultural experience.

The same fabric, each brand will cut a completely different feeling, which is also the brand's cultural spirit and tonality.

Zou You said that excellent clothing design should be modern. "Design has a deep relationship with this era. The most important thing in fashion design is to have a sense of modernity.

For example, the Internet and mobile phones have changed the way people live today.

When people's internal changes, clothing as an external symbol must also change.

He hoped that the designers could make a brand new thinking and put the inner things on the clothing, in line with the modern aesthetic habits and ways of dressing.

He used a personal experience for example: "I have a design and Research Institute in the Central Academy of fine arts only to buy my family clothes.

She said she was very relieved that her personality, personal temperament, and our clothes could be satisfied.

Of course, we are pleased to find that the style of Zou You's insisting simplicity is not static, but is constantly changing and even subversive under this big concept.

"Recently, we hope to make the concept of minimalism.

To exaggerate, can we make clothes out of several lines? "

He further explained, "the world is changing. If you do not change, you will be out of touch with the world.

Active and passive, I prefer to take the initiative to change. "

Good thinking: the mission of designers

Constantly catching up with the pace of social development, such motivation comes from Zou's strong sense of designer's mission.

He likes to talk about the relationship between people and clothes, and also likes to use the mode of philosophical thinking to understand clothing design, and constantly seeks new directions of inspiration.

"It can be very deep, and it can be very simple.

Restore to the essence is good or not.

But why the United States, consumers do not need to know.

This is a problem that our professionals need to consider and study.

The simplest state of things is beauty.

Zou You said his pursuit of design is a common style rather than a whitewash tool for the elite.

He believed that designers should solve social problems and remove the consumption of consumers' spending on clothes, and return to the essence.

However, under this sense of social responsibility, Zou You is also anxious for the current survival of the domestic designers.

"This anxiety comes from my perception, and some designers' thinking is not so dynamic, but superficial.

I hope to convey a concept through the media that a person with culture can make a cultural design, or a person with culture can make a cultural brand.

I especially hope that Chinese designers will have more people who have a sense of mission, and more people who can sit down and do things steadfastly.

He appreciates himself as a designer of the brand after graduating from university. He is making use of Taobao and so on to work hard to make his work form from trivial matters.

"What I touch in school is the new force in the future. When they become responsible people, society will surely progress."

Zou You, who has studied abroad, told reporters that foreign designers are very diligent, which is why they can produce so many excellent designers.

"A lot of practical improvement and hard thinking are important."

Zou You not only ponder the design itself, but also focuses on the future garment industry in China.

"In the process of making brand, I came into a lot of business related fields.

At present, China's women's wear brand wins the international second-line women's wear brand. This is something to be proud of.

The industry did not need clothing from enterprises ten or twenty years ago.

The development of today's situation is very fast.

If we give us ten or twenty years, even if we do not advance by leaps and bounds, it will be very good if we keep pace with the pace now.

He said sincerely, "I am very optimistic about our own clothing industry.

Of course, this requires a group of people who are obsessed with their dreams to work hard.