Olympic Complex, The Last Battle Of China'S Footwear Industry In Jinjiang

The footsteps of the London Olympic Games are approaching, and the staff of Anta brand center are busier.

At the moment, they are responsible for coordinating the London Olympic Games China team award clothing - dragon clothing all arrived in Britain and abroad, but also hand in the Chinese Olympic Committee to intensify the construction of "Chinese family".

At that time, China's gold medalist will appear one by one.

Many sports in Jinjiang

Enterprises launched the "Olympic offensive"

In Jinjiang, many sports brands, like Anta, launched the "Olympic offensive".

The reporter learned from the Jinjiang Municipal Economic Development Bureau that as of now, 16 national delegations have been identified in Jinjiang's brand competition to take part in the London competition. The companies involved include PEAK, Hongxing Erke, and 360 degrees. The countries signed include New Zealand, Slovenia, Iran, South Africa and so on.

"The world's top athletes converge on London, which is their most exciting moment; for us, this is also a rare period of brand marketing excitement."

Hou Zhaohui, a vice president, said frankly.

The Olympic complex of Jinjiang sports brand can be traced back to 2000.

At the Sydney Olympic Games, Kong Linghui defeated Waldner, who won the men's singles Grand Slam (Olympic Games, world championships and World Cup championships) and became famous in World War I.

At the same time, along with his slogan "I choose, I like", Anta brand began to win popularity.

In those days, Anta's sales increased by 35% over the same period last year.

With this in mind, Anta is gradually emerging from the top and sitting on the top of the Jinjiang sports brand.

The first crab eating Anta has been a success. It has inspired more and more Jinjiang brands to follow suit and aim at Olympic marketing.

"After that, the Jinjiang brand's" Olympic offensive "is a wave of waves.

Lin Yonghong, deputy director of Jinjiang Economic Development Bureau, said that the use of top events to achieve brand marketing and globalization strategy has become a consensus in the Jinjiang business community.

Judging from the marketing level of the London Olympic Games, Anta still occupies the commanding height and becomes the sports clothing partner of the Chinese Olympic Committee in 2012.

PEAK became another winner, sponsoring the 7 Olympic Committees of New Zealand, Slovenia and Iraq to break the record of the number of sponsors sponsored by China.

In addition, Hongxing Erke provides uniforms for Uzbekistan, South Africa and Iran, and 360 degrees for North Korea and Belarus.

Fujian footwear industry association responsible person Xie Jiasheng said that since the beginning of this year, the economy is down, many Jinjiang brand enterprises are troubled by high storage pressure, and the capital recovery is slow.

Data show that at present, the stock of shoes and clothing industry in Jinjiang exceeds 10 billion yuan.

However, it is against this trend that everyone hopes to bet on the Olympic Games and brew a campaign of "de Stocking" to break through the current development dilemma.