Gao Dekang Of Bosideng Talks About Being An Enterprise.

Gao Dekang, a member of the Communist Party of China, was born in Changshou City, Jiangsu Province in February 1952.

Chairman of the board of directors of Bosideng International Holdings Limited, the ten and eleven National People's Congress.

He was also the executive director of the National Federation of industry and Commerce and the National Federation of industry and commerce.

The president of the chamber of Commerce, vice chairman of China Light Industry Federation, director of China Textile Industry Association, vice president of China clothing association, vice president of Jiangsu Provincial Federation of industry and commerce.

It has won the honorary title of "the special contribution to the development of China's clothing industry", the "model worker of Jiangsu province", the "special contribution award for Chinese Youth Volunteers", "the outstanding township entrepreneurs in the whole country", "the national labor model" and "mainland China philanthropist".

In the 30 years of Bosteng's development, Gao Dekang led Bosideng out of a successful road for private enterprises to implement the famous brand strategy.

With his keen insight into the clothing market and his insatiable enterprising spirit, he made the famous Chinese Trademark "Bosideng" the only one in the Chinese clothing industry that owns the world famous brand and the national quality award.

As a leading brand in China's textile industry, Bosideng has won the "value award" and "achievement award" in the apparel industry, leading the country's sales volume for 16 consecutive years.

Gao Dekang often said, "I am a coach in the company. I need to recruit the best players and understand their respective areas of expertise. I use everyone's thinking to consider all kinds of problems, give play to their collective talents, and carry out my business philosophy and ideas. What I have to do is follow up the process and check the results.

Brand is the externalization of entrepreneur and team spirit. What kind of team will have brand? "

This is Gao Dekang's secret of management.

When it comes to what has been the biggest sentiment of starting a business in the past 35 years since 1975, Gao Dekang said: "every opportunity is accompanied by fierce battles and sacking of many competitors. Therefore, the key to success is to occupy the leading position of the market as soon as possible and enhance our competitive edge so as to become the biggest beneficiary of this growth opportunity.

If we can't keep up with the passion of entrepreneurship, Bosteng will not have the scale of today.

This is Bosideng, starting from 8 home sewing machines and 11 village run small factories. Today it has become the number one prize winner of the "China Industry Award". This is the brand of Bosideng created by Gao Dekang. It has been the only "China world famous brand" in the Chinese costume industry since its first unknown, and has become the leading brand of China's textile and clothing industry.