Sino Japanese Economic And Trade Volume Continues To Rise, Made In China Everywhere In Japan

"I don't speak Chinese well, please let me speak slowly."

Whenever Yoshitani Chuno meets a Chinese friend, he must seize the opportunity to practice Chinese, and let his son Yoshitani Chuku join in the dialogue practice.

As the head of Japan's new high production Institute, Yoshitani Chuno has been to China dozens of times.

4 years ago, Yoshitani Chuno decided to set up factories in Kunshan, Jiangsu to carry out R & D of earthquake free building products. At present, the annual output value of the factory has reached about 100 million yen.

"In China's production and procurement, we should not only consider the low price of products, which is a misunderstanding of China. We value the growing technological capability of China."

Yoshitani Chuno told reporters.

In recent years, with the increasing economic and trade volume between China and Japan, Japanese SMEs, such as new high production, have also accelerated their pace of development in China.

"In the next ten years, the volume of trade between China and Japan will continue to increase. Japanese companies have not only regarded China as a" factory "but also valued the vast market in China," said Tsuji Mio, a professor of comprehensive policy at the University of circulation science of Japan.

Ubiquitous "made in China"

According to customs data, China's exports to Japan reached 73 billion 640 million US dollars in the first half of this year, up 8.1% over the same period last year. China's imports from Japan amounted to US $88 billion 350 million, down 6.2% from the same period last year.

SUZUKI, a vice president of Japan Exhibition Co., Ltd., told reporters that in the past, Japanese impression of Chinese products was "cheap", but prices were also rising in recent years.

"In supermarkets and shopping malls in Japan, the products of 20%~30% come from China. About 80% of the daily products are" Made in China ", and Chinese products are indispensable in Japan.

Suzuki Ichi said.

However, Suzuki Ichiya said that these "made in China" everywhere in Japan, almost all of the industrial chains are developed by Japanese companies, made in China, and then exported to the Japanese market for sale.

Hu Yinghai, sales manager of Yongkang New Times Industrial Co., Ltd., Zhejiang, told reporters that the current 10%~15% share of the company's products is for Japanese customers, 50% for the European and American markets, and the rest for domestic sales.

"Since the thermos cup is a regular consumer product, we have increased the intensity of new product development. As of July, the order volume of the company has been equivalent to that of last year," Hu Yinghai said. "But the recovery in Europe and the United States is slow. We hope to further expand the Japanese market. Japanese manufacturers have higher requirements for orders quality and higher profits, which is more in line with the needs of the company's pformation."

Hu Yinghai said, at present, some of the company's orders are for THERMOS (Thermos) thermos cup to do foundry, because the technical content of the insulation cup production is not particularly high, and can only be constantly innovating in the design.

"We have our own design team to provide product design styles for customers to choose from, and some products are directly ordered by customers. If we are doing high-end products, the order quantity can remain relatively stable."

"Chinese products are selling well in Japan, but there are also problems. Over the past decade, they still can't see their faces. The products made in China still have no brand effect in Japan."

Mei said that after 2000, Sino Japanese trade entered a period of rapid growth. In 2010, the volume of trade between Japan and China has exceeded 20% of Japan's total import and export volume. However, China's exports to Japan are still dominated by processing trade.

In this regard, Hu Yinghai also said that the company's own brand products are mainly for the domestic market, and export products are still mainly OEM.

"Our export products are mainly seeking to cooperate with other manufacturers who have sales channels in the region to carry out OEM production. Due to insufficient understanding of foreign markets, it still takes time to cultivate their own brand exports."

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Order pfer to Southeast Asia?

Guo Lifeng, general manager of Hebei run Shi Jewelry Co., Ltd., said that compared with the US and European customers, Japanese customers are more sophisticated in terms of order styles. At present, the business volume of Japanese customers is only about 3%, and the company hopes to dig out the market potential of this area through years of efforts.

"The average profit margin of our products is around 15%~20%. With the increase of materials and labor costs, the profit margins are constantly squeezed."

Guo Lifeng said, "although Japanese customers have very few orders, but their profits can reach more than 50%, we still need to study the needs of customers and speed up the development of the Japanese market."

A head of a foreign trade company in Nantong said that the Japanese market also had its "cool" side.

"Many Japanese customers directly say that they have pferred orders to India, Sri Lanka, Burma, Vietnam and other places, and will not increase orders in China because the cost is too high."

A certain Hangzhou

A foreign trade manager also said,

,

The trend of product order diversion to Southeast Asia has indeed appeared, but more is the basic and low price product orders.

"Due to concerns about the rise in China's labor costs and the impact of profits, Japanese comprehensive trading companies and trading companies have begun to expand their clothing production and procurement in Southeast Asia."

Mei Mei.

This year, the signs of Japanese enterprises' shift to production in Southeast Asia are more obvious.

Mitsui products in Burma and other countries selected cooperative factories, plans to increase the proportion of overseas production in Southeast Asia; Sumitomo commerce plans to set up garment manufacturing companies in Vietnam; Itochu commerce also in northern Vietnam's Nam Dinh province to build textile fiber factory.

In response to this phenomenon, Sanyama Nobuo, director of Itochu Commercial Corporation, said that with the development of China's economy, the labor cost increase is inevitable. Many Japanese enterprises pfer orders or production to Southeast Asia, and they also seek low cost advantages.

"However, Japanese enterprises only pfer products with low added value to Vietnam, Burma and other places. The Japanese textile and garment industry pursues" China +1 "strategy to diversify risks and reduce costs.

Sanyama Nobuo said, "Southeast Asia's technology and technology in many countries are not as good as China, and can not meet the production demand of more high-end fashion orders of Japanese enterprises."

Mei Dai also believes that even in the field of textile and clothing, from the raw material fiber, fabric to clothing production, China's industrial chain maturity can not be replaced in the short term.

According to the relevant data cited by the US, in 2010, more than 80% of textile and clothing products imported from Japan came from China.

"The competitiveness of China's labor-intensive industries has declined, but the improvement and maturity of the industrial chain is still unattainable in other Southeast Asian countries."

Mei said, "in the short term, the textile and garment industry will still stay in China, but China must continue to increase productivity and technology."

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China has broad market prospects.

Sanyama Nobuo believes that in the past, the attraction of China to Japanese enterprises was low cost, but now they are more concerned about China's huge domestic demand market.

"Along with China's urbanization process, the growth of the domestic demand market will continue to accelerate, and no enterprise is willing to give up this huge development space."

Nishimura Zhenchi, President of Sakura stationery company, said that in 1993, the company set up a representative factory in Shanghai, China. At the very beginning, it only processed trade, pported raw materials to Shanghai, and shipped it back to Japan after processing.

With the development of business, cherry stationery has begun to be sold in China.

"In 2010, sales of cherry stationery reached 25 billion 500 million yen, but sales in the Chinese market were only around 400 million yen."

Nishimura Zhenchi said, "our products in Japan, Europe, North America market sales are far higher than the Chinese market, and even in Thailand sales better than China, which shows that the Chinese market still has great potential to be excavated."

Misaki Sato Shio, President of the Osaka chamber of Commerce and industry, said that foreign investment of Japanese enterprises is also developing in the center of Asia. In the future, overseas enterprises should be regarded as the "market", especially the Chinese market.

"We have set up a special committee on China's business this year, which is also the first special committee established in the country," To Shio said. "Many Japanese SMEs value China's huge market and are willing to develop in China. We hope to promote more cooperation between enterprises."

The latest figures from the Ministry of Commerce show that in the first half of this year, Japan's investment in the mainland reached US $4 billion 98 million, second only to Hongkong and Singapore, ranking the third largest investment in China.

However, although new high production has been investing in China for many years, Yoshitani Chuno still confessed that he still did not know enough about China's market and tried to sell products in the Chinese market, but failed.

"My son and I learn Chinese, not to make ourselves proficient in Chinese, but to increase our understanding of China and understand China's business culture."

Yoshitani Chuno said, "although China's rising labor costs also give us a headache, China's product design and R & D capabilities are constantly improving, and the potential of Kunshan's factories is great."

Nishimura Zhenchi also said that the increase in the cost of Chinese foundry is a task that the company faces every year, but it can be solved by reducing labor costs and replacing labor with machinery.

"We are in mainland China.

There are suppliers in Taiwan, the largest quantity of purchases in mainland China, but the quality of each batch of products is different.

"For Japanese consumers, price is not the only factor to consider. If Chinese suppliers can fully understand Japanese companies' attitude towards product excellence and provide more stable products, China will still have great attraction for Japanese enterprises," said Nishimura Jung.