Garment Industry: Be Optimistic Where The Dilemma Lies; Industry Needs To Calm Down And "Exercise"

There are many colorful but dangerous butterflies in the jungles of South America. They are extremely beautiful when flapping their wings, but they cause great damage to many plants. In 2012, China's Clothing industry Like the tropical jungle where dangerous butterflies live, although the outside scenery is still beautiful, the interior is affected by the global economy to some extent, and there are some crises of varying degrees.

　 Optimism is more necessary in difficult situations

The weakness of European and American markets Poor exit The growth of the domestic market has slowed down, the price difference between domestic and foreign raw materials has continued to widen, the cost of inventory, employment, raw materials and other costs has risen rapidly, the difficulty of financing for small, medium-sized and micro enterprises has led to the difficulty of enterprise development, the chronic diseases in shopping malls and other channels have led to the rising price of clothing, the transformation and upgrading of enterprises have brought innovation problems, and the increase of land use costs for enterprises, All kinds of difficulties made enterprises feel that 2012 was not a good year.

However, many people who remain optimistic say that risks always exist, depending on how you deal with them. It's easy to say, but it's quite difficult to be an enterprise. How to innovate, how to expand channels, how to enhance brand awareness, how to make consumers loyal to the brand, how to make product design in line with international standards? Perhaps in the minds of more entrepreneurs, there are thousands of questions about enterprise management and development. To solve these problems, individual enterprises or entrepreneurs are difficult to achieve, and they need a larger platform and more experts to help.

Not long ago, the China Textile Industry Federation issued the Outline of Building a Textile Power (2011-2020), which announced the main development goals in the near future, It pointed out that it is necessary to "actively create new advantages in international cooperation and competition in the four fields of scientific and technological progress, independent brand, sustainable development and talent team to enhance the core competitiveness of the industry. In the new era, it is committed to further strengthening the endogenous power to adapt to various new changes and challenges. It is also necessary to strive to achieve the goal of building a textile power from a world textile power by 2020."

Building a textile and clothing power is all Textile clothing People's dream. But under such severe conditions, to realize such a dream, not only the industry and enterprises need to work harder, but also need to get guidance on a more important, well-known and effective platform. Obviously, China International Garment Fair (CHIC) is the largest platform in China's clothing industry. CHIC, which is about to celebrate its 21st birthday, also has its own dream: "By 2020, it will become a service trade exhibition that meets the strategic requirements of a textile and clothing power, has global leadership, high cohesion and the most service value."

To realize the dream of becoming a powerful country, CHIC needs "hard training"

Looking back over the past 20 years, CHIC, which has grown up through many difficulties, did not disappoint people.

After 20 years of development, CHIC has grown into the best platform for brand promotion, market development, innovation display, trend release, wealth creation, resource sharing and international exchanges, and is also an energy field with the convergence of fashion, art, commerce, technology, entertainment, music, creativity and other resources. Especially in recent years, CHIC has established its position as the largest and most influential clothing brand exhibition in Asia, with 100000 square meters of exhibition area, more than 100000 professional visitors, exhibitors from more than 20 countries and regions, and more than 1000 brands participating in each exhibition.

As a gathering place of industry views and a place of trend release, CHIC 2013 once again delivers its voice to the industry.

At the CHIC 2013 media forum held recently, the leader of the sponsor announced the theme of CHIC 2013 for the first time: "Exercise". It is not experience, nor encouragement, but the emphasis on vigorous and heavy "strength". Such a simple word embodies the hope of China National Garment Association for enterprises to break through the tight encirclement in 2012 and 2013, as well as its insistence on overcoming all difficulties and solving problems together.

　　 "I was thinking about whether to 'strengthen', but I always felt that the strength of 'strengthen' was not enough, and there must be 'strength'. Because the Chinese clothing industry was facing a series of new risks and challenges at home and abroad in 2012, it was necessary to 'strengthen'. At this moment, Chinese clothing brands need to further enhance endogenous power, enhance core competitiveness, create development advantages, face and adapt to various New changes and challenges. " The host of CHIC 2013 explained the meaning of "refining", and also emphasized the extension of "refining". "According to the requirements of the Outline of Building a Textile Power (2011-2020), CHIC will provide value-added services to participants by improving the comprehensive quality of the exhibition, build new advantages for its own development, and ultimately achieve sustainable growth and development."

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The industry also needs to calm down and "exercise"

"Some people used to say that China is an oriental giant, but this giant is incredibly tall but thin and not strong. To become strong, China must have strong 'muscles'. This' muscle' is the strength of Chinese enterprises and China's economic strength. In the process of becoming strong, it needs to be honed and refined." The person in charge of the sponsor said frankly, The concept of "power refining" not only hopes that CHIC will "power refining", but also hopes that garment enterprises in today's severe environment can calm down and "power refining". "At present, the market competition is very fierce, and many enterprises are expanding rapidly in pursuit of profits, which makes the development foundation of enterprises not firm. Although such business philosophy and consequences will make enterprises gain immediate benefits, it is not conducive to their long-term and sustainable development."

Since the financial crisis in 2009, many enterprises have begun to understand that "the weather is cloudy and sunny" is normal. In such an environment, the most important thing for enterprises to do is to remove impetuosity and carefully see if they have room for innovation, so as to transform and upgrade to drive the development of brands.

Therefore, CHIC 2013 positioned the theme of "cultivation", hoping that enterprises and even the entire industry can face risks and challenges, improve core competitiveness, and change from outward expansion to inward cultivation. On the road to becoming a textile and clothing power, China's clothing industry is making progress day by day, and has become an important link in the world textile and clothing industry chain with the image and status of "industrial power". However, the slow pace of global economic recovery at this time puts pressure on Chinese garment enterprises on the "journey to become a powerful country". Therefore, China Garment Association and CHIC Exhibition will jointly assist Chinese garment enterprises to face these difficulties, solve problems and get rid of pressure.

CHIC, which has grown side by side with China's clothing industry, has always been a loyal partner of many brands. As we enter the third decade of development, we will finally work together to build the core competitiveness of the brand, meet challenges and achieve win-win results with friendly exhibition experience, huge business functions and influence "in-depth service" brand enterprises, just like the slogan of CHIC 2013: between you and me, We are looking forward to and working together.