Ten Questions For Shoes And Clothing Agents To Join The Brand

1, how much business capital must be prepared?

First year operating expenses, first year personnel costs, Franchise fund Royalty, initial purchase, rent, equipment, margin and advertising expenses. To join the basic requirements of the business, franchisees should assess the full cost of the first year and the necessary annual expenditures, and then figure out the amount of funds to be prepared, and how much time they can spend on their own if the business is not smooth. At the same time, they should have the worst plan, that is, when the profit is insufficient or the loss reaches a certain amount, and if there is no effective solution to join the headquarters for a period of time, the withdrawal system should be considered.

2, whether the product or service is newly developed is brand new. product Or is it improved from old products? Is the product or service quite different from other industries, with many distinct or identifiable features?

New products, old product improvements, existing products. Product difference is to express whether the product has a special selling point or superior performance. The higher the product diversity, the more prominent the characteristics of this franchise, and attract consumers. Generally speaking, if the product is newly developed, the difference and uniqueness of its products are usually higher.

There are very obvious differences and characteristics, but are not very obvious, there is no difference. In order to avoid fierce competition in the same industry, there should be something special about joining the headquarters's products or services. If the affiliate headquarters product is not special, its special advantage is that it uses special sales methods, circulation channels, or add distinct commercial packaging to make it different to the public.

3, is the demand or acceptance of the market significantly increasing? What stage is the market for the brand and its product, and what stage is the life cycle in?

No significant increase, a small increase, a large increase. In the past, if the demand on the market increased significantly, it should still be at the stage of growth. Whether the market is growing or not will be an absolutely important indicator for the future of the industry. When market demand increases substantially, it is most beneficial for franchisees.

　　 market Leader, follower, first enter the market. Entering a more stable franchise system is more secure for franchisees, but the terms of entry may be more stringent, and the affiliate is also more saturated. Relatively, the follower and the initial market participants may also have different advantages, and the conditions for entry are relatively relaxed.

Innovation, growth, maturity and recession. The product life cycle refers to the product life course. As in general life, the product with an innovative stage has a higher business risk and the best growth period; and the products entering the mature stage must cooperate with more marketing activities to make it more competitive; the products in the recession period can be completely ignored.

4, is the competition between the franchising system providing this product or service and its industry fierce?

Very intense, competitive but not intense, and no competition is yet to take place. Competition is also an important indicator of profit and business risk. Whether the affiliate and other competitors are facing fierce competition, the industry with fierce competition is not necessarily not allowed to join, but should have certain advantages such as products or prices, so as to reduce the risk of failure.

5, does the product or service of the franchisee often have bad sales records? Is the frequency higher than others?

The frequency is very high, the general standard and the frequency are very low. Bad sales records are the most clear indicators of quality, but this indicator is not easy to understand. Usually, if you ask directly to join the headquarters staff, you will often not get the answer or you can only get a more conservative figure, so you should estimate it from the existing consumer experience. In addition, it is also necessary to consider whether or not to set up corresponding after-sales service at the headquarters.

6, what is the brand awareness of the affiliate headquarters? What is the reputation of the headquarters brand?

Very high, ordinary, low. The popularity of franchised stores is different for different industries. clothing In terms of brand, popularity is an important factor, especially for luxury brands. Because the unit price is higher, the number of customers will be reduced. More importantly, consumers are more likely to take brand awareness as a criterion, or even pay higher prices for protection.

7, does the franchising headquarters set out a detailed and comprehensive approach to the content of the "shop opening plan" of the franchisee? Is there any promotion plan? Which media advertisements are mainly used by the headquarters as a tool for establishing publicity and promotional activities?

The method is very detailed, the method is appropriate, the method is very simple. Opening a shop is the beginning of all activities. If the plan in the shop plan is not comprehensive, it means that the experience of joining the headquarters is not rich, and the plan is comprehensive.

Opening sales promotion plan, promotion plan and off-season promotion plan. Affiliate headquarters should set up promotional plans at different times. The purpose of these plans is to encourage franchisees to have strong sales activity at any time, while giving customers strong and weak stimulation.

Wireless TV channel, cable TV channel, broadcast channel, newspaper or newspaper folder, magazine car advertisement, publicity car advertisement, etc. The advertising media is mainly based on cost. If we only use the flat media as a tool, we usually join the headquarters to pay the royalty paid by the franchisee. But if we use expensive media such as TV or radio, we usually join the headquarters to consult the owner's opinions in meetings or other ways, and decide the advertising cost to be paid by the stores. In other words, some media may have to pay extra for use.

8, does the headquarters join in the establishment of a long-term new product development plan to introduce new products in a timely manner and enhance the competitiveness of franchisees?

In order to maintain the new vitality of the franchise system, the franchising system can not only be done with the products or services originally developed, but will not only form a lack of vitality of the franchise system, but also will not stimulate the desire to shop. At the same time, the whole franchise system will also lose momentum because of the lack of innovation and the heavy curtain.

9, does the affiliate headquarters require the franchisees or their in-house personnel to receive specialized training? How many hours of initial training do they join in the headquarters?

Training plan is the knowledge and assets of headquarters. For franchisees, it is a kind of invisible capital of rights and operations. When training time is a lot, it indirectly indicates that this system attaches importance to the concept of human resources training.

The initial training can help the shopkeeper to start shop operation. Basically, the number of training hours is related to the professionalism of the industry. When the number is large, it means that the headquarters is well prepared, but the less time does not mean that the knowledge provided by the headquarters is relatively scarce. The most important thing is whether the content is enough to enable the shopkeeper to fully apply to the daily operations.

10. What is the total turnover of the franchise system in the recent year? What is the total turnover of all franchised stores? How much is the turnover of each franchise?

How much of the total turnover, the average profit per franchise business. In addition to the successful cases of joining the headquarters, those who wish to join the company should also understand the number of shops that are closed for the reason. If the percentage of the total number of shop stops is too high, the system may have some problems such as poor management or low competitiveness of the product. It may even be caused by excessive expansion of the headquarters, too many requests for standards or opening shops, and the other possibility is due to the poor management of franchisees. In short, the high rate of off shop is a warning message that must be paid attention to. Franchisees are best able to understand the reasons for their withdrawal from the franchising system.