The Temperament That Clothing Marketers Should Possess

Years of marketing experience has endowed me with a "super ability": when I meet someone I have never met before on some occasions, I can often see at a glance that the other person is a fellow marketing person. It's a bit mysterious. I can sense the unique aura of marketers on the other side. If this aura is visualized, it is the two qualities of marketers - spirit and ability temperament 。

Spiritual temperament is what people often call "spirit and spirit". An excellent marketer, "spirit spirit" is between despair and complacency. It seems to be both aggressive and not pompous, very peaceful. The spirit of a marketer consists of correct ideas and positive attitudes.

Correct concepts refer to those that touch the essence of marketing. At the strategic level, the correct concept is to operate big brands in the way of small brands, and always put the interests of consumers and dealers above the interests of enterprises. Reduce their economic pressure. At the channel level, the correct concept is to adhere to the construction of two-level channels. In the solar thermal industry, if there are only first-class dealers, it is not enough to support the development of enterprises; The development of three-level dealers cannot guarantee the profit of each dealer. In terms of promotion, it should be made clear that consumers do not like cheap goods, but like to make themselves feel that they have taken advantage of cheap goods. With this understanding, the terminal will not fall into the error of blindly emphasizing low prices when doing activities.

The importance of a positive attitude needs no more words. I started as a front-line salesperson in the market. I know how the morale of front-line salespersons is gradually eroded in the cruel market. Zhang Ruimin said that it is not because some things are difficult to do that we lose our fighting spirit, but because we lose our fighting spirit, those things are difficult to do. I often joke with my colleagues that Marketers I used to give myself some blood before going out every day. At the last market sharing meeting of Sun Rain, a regional manager talked about his working status and said, "Give us a little light, and we should move forward.". As a marketer, this is the way to make a positive attitude form a positive energy field for yourself and attract people around you, whether it is the dealers you serve or the consumers you face, who are more willing to be with positive people than with negative people.

Spirit determines whether a person looks positive, while ability determines whether a person looks lean. A person with strong ability and temperament has a kind of determination to lift heavy weights as lightly as possible and calm in dealing with changes, as if everything is under control. The ability and temperament of marketers consist of scientific methods and implementation.

In my opinion, a person's core competence is the ability to solve problems. Solving problems requires scientific methods.

In Sun Rain, we have a "method library" for the market. For example, the method of training business personnel is "six skills": let each business personnel be able to install, sell goods, attract investment, organize activities, talk about projects, and train.

The method of analyzing sales decline is "seven methods": organization, network, policy, promotion, service, product and pricing. These seven items can be sorted in order, and the order cannot be reversed. Organization first, clothing The primary reason for the decline in sales is that the organization has problems, that is, people have problems. We have many fresh cases. In the same market, one person makes a mess, and another person does it. It won't be long before the wind rises and the water rises. Second, network is the context of the market and the driving force of sales growth. In the first half of this year, the number of primary dealers and secondary dealers of Sunrain increased to 342 and 8458 respectively, which is the core reason for our breakthrough sales growth.