Entertainment Marketing Of Garment Enterprises

In such an era of Internet with high speed of information pmission, a garment

What kind of marketing means can we use to maintain youth? In the era of social media development, when grassroots consumers can comment freely on the Internet, and even begin to disseminate information to the brand by means of entertainment, how does the brand communicate with consumers?

Why entertainment?

More and more marketing personnel are facing such problems: products and services are becoming homogenized, and the dissemination of information and media has been fragmented. Consumers are beginning to suffer from visual fatigue and slow thinking of marketing information.

In such an era of Internet with high speed of information pmission, what kind of marketing means can a brand use to maintain its youth? In the era of social media development, when grassroots consumers can comment freely on the Internet, and even begin to disseminate information to the brand by means of entertainment, how does the brand match?

Communicate?

If there are many answers to solve the above problems, one of the answers is entertainment marketing.

Entertainment has made many great companies. The fast food brand has a market value of nearly 100 billion dollars. When its CEO started McDonald's, it said, "McDonald's is not a restaurant industry, but an entertainment industry". Attracting many parents to bring their children into their restaurants is mainly due to the fact that McDonald's can bring happiness to their children. Disney has now developed into a company earning $40 billion 900 million annually, and it has covered films, TV, stars, English, consumer goods and paradise, and the core is still selling entertainment.

Not only that, entertainment also keeps many brands alive.

Pepsi Cola spends a lot of marketing expenses every year to communicate with young people by means of entertainment, such as music, hip-hop, online games, film and television implantation, etc. The Bumblebee image of Chevrolet brand in Transformers has impressed many consumers on the Chevrolet brand.

In the book "business show", Scott McCain pointed out: "all trades in the future will be entertainment industry". The essence of enterprises is a stage, each brand should learn to show itself, and the future will also be the era of entertainment marketing to sublimate the brand.

Along with the development of China's entertainment industry, entertainment marketing is "advancing vigorously", but not all enterprises know how to do entertainment marketing communication, and how to make the brand become entertainment.

From the overall environment, Chinese consumers are already very entertaining, but many brands are very serious. Most brands do not dare to entertain. This kind of mentality which does not dare to entertain will actually lead to the lack of individuality of the brand, and can not give consumers fresh feeling. Even many brands do not dare to let consumers talk about it, such as not dare to open micro-blog, dare not face the opinions of consumers on the Internet.

There are many brands that try to start entertainment marketing, which is just a way of riding a car. For example, grafting a brand on a certain activity, hoping to improve the influence. However, such pure event marketing can hardly make the brand of the enterprise resonate with the consumer.

How to entertain your brand?

What is the real entertainment marketing?

Some enterprises believe that Kuso is entertainment marketing.

In fact, these answers are too narrow for the brand to make use of entertainment itself to create fashion, fashion and personality for the brand.

The accurate definition of entertainment marketing should be organically combined with the elements or forms of entertainment, so that consumers can feel good associations or associations with enterprises and products or services in the experience of entertainment, thereby affecting consumers' emotions and touching the minds of consumers, so as to achieve the marketing strategy of soft sales of goods. Therefore, the essence of entertainment marketing is based on the perceptual relationship with consumers.