CAMEL Camels Occupy The Share Of The Electricity Supplier To Seize The Big Outdoor Priority Machine

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At the launch of the challenge Mount Everest, the CAMEL camel, known for its outdoor recreation, officially divided its leisure market into two major sections: business and outdoor. The business section continued to maintain its leading edge, while the outdoor section deepened the development of outdoor professional market on the basis of outdoor leisure.

According to the director of the CAMEL camel event, the Mount Everest ice carving lighting ceremony, which was carefully prepared at the press conference, showed that the CAMEL camel would climb the peak in the outdoor area. At the same time, it encouraged and guided the public to move closer to nature by attracting a series of promotional plans such as the challenge of Mount Everest by the folk warriors.

As a result, the strategic intention of CAMEL camel layout "big outdoor" market is not obvious.

After the completion of the leisure market, CAMEL camel shoes will lead the product line to expand in depth and enter the professional outdoor market to achieve pyramidal climbing.

CAMEL camel family member Wan Jingang revealed that camel shoes share has occupied 30% of the market. In 2013, camels will gradually intensify their efforts, mainly combing, developing and testing outdoor professional product lines, and producing the top professional outdoor equipment with the excellent quality of camels.

Because of our strong market base in the field of leisure, it is not difficult for camels to achieve the deep expansion of neighboring categories.

In addition, we will consider increasing the interactive experience marketing with our customers to stimulate more people to enjoy outdoor fun.

CAMEL camels are regarded as tradition by industry.

The representative of the successful electricity supplier operation said that when he was family member, Wang Jinggang revealed that the basic pattern of the brand's electricity supplier pattern had been crossed by traditional brands and Amoy brands.

Wan Jin Gang further revealed that the traditional brand operators are easily acclimatized, while the online brands lack sufficient business experience and strength to support them, but the future retail market,

It is inevitable that the CAMEL camel has completed the first round of the electronic business market, and has opened up a professional outdoor business. It is not only a rising trend in the outdoor market, but also a key step to enhance the growth of the market.

Since the establishment of the first franchised store in 2003, the CAMEL camel has accumulated nearly ten years' brand cognition foundation. CAMEL camel has long been a synonym for "outdoor recreation" in some people's minds, usually climbing mountains and hiking, and a pair of comfortable camel shoes is enough.

Among its business and leisure products, camel shoes, known as "leisure shoes king", are popular among city elites.

Wan Jingang, general manager of CAMEL camel, said that after the market strategy is adjusted, there will be no big changes in the mature business and leisure products. In order to maintain its healthy development, more energy will be devoted to the development of a large outdoor market that has long been in store.

Outdoors is not only an adventure and challenge, but also a complementary life form. With the rise of people's close to nature and leisure lifestyle, the outdoor products industry has developed rapidly.

Outdoor industry data show that China's outdoor market is on a rising trend. The outdoor sports equipment market will grow by 50% every year, and the market will be more than ten billion yuan. Compared to the traditional sports goods industry with a slowing growth rate and an average annual growth rate of only 15%~20%, outdoor sports and lakes can be described as "separatist Princes".

In 2009, there were 473 outdoor brands in the domestic market, an increase of 13.98% compared with 2008, including 187 domestic brands, 23.84% growth and 286 foreign brands, an increase of 8.33%.

The total number of brands keeps rising.

From the above data, the whole industry is showing growth trend.

In addition, from the point of view of product sales structure, the product concentration degree is relatively high, and sales of three categories of clothing, shoes and backpacks account for more than 85% of the annual sales of the whole industry.

The CAMEL camel with thick outdoor shoes and class foundation adjusts the market strategy on the homeopathy.

Wan Jingang said, with his commercial instinct, as early as the start of business, CAMEL camel products include camel clothing, camel outdoors, camel men's clothing, camel leather goods, camel women's shoes and other branches. Business casual products include camel men's wear and camel shoes and other star products, and outdoor camels are outdoor products. After nearly ten years of development, they have also been famous in the domestic outdoor brand list.

The two congenital superior condition is the adjustment of "cost sharing". In other words, camels break the two major sections of outdoor and leisure at the same time, which is the result of preparing for the big outdoor market earlier. Now the time is ripe.

This CAMEL camel resolves the two major outdoor and leisure versions. Apart from its strong confidence in the market, it also comes from solid brand foundation, outstanding product advantages and leading channel layout ideas. The three pillars support the CAMEL camel's strategy of building an outdoor and leisure dual kingdom.

CAMEL camel has always been a brand with personality, bravery and persistent exploration spirit, regardless of business and leisure or outdoor products.

Brand marketing experts say that the unique and inclusive brand genes of CAMEL camels make it possible to cross the outdoor field naturally from the leisure field. The strategic adjustment of the outdoor and leisure Kingdoms is a continuation and development of the persistent camel spirit. Its camel spirit is full of positive and positive influence, and it also has great motivation for outdoor sports enthusiasts.

On the product level, CAMEL camel products are famous for their comfortable, classic and personalized outdoor customs. They advocate a relaxed and unruly attitude towards Locke, encourage and guide urban young people to go outdoors, dance with nature, and release pure nature in outdoor sports.

A CAMEL camel's iron fan says that a comfortable journey starts with a pair of comfortable outdoor shoes, ergonomically designed, lightweight, warm, breathable, wearable, skid proof, anti deformation, etc. it is not enough to satisfy these basic requirements. CAMEL camel roots customize different camel shoes with different styles and different uses according to the characteristics of different groups of people. Low arm lightweight hiking shoes, hiking shoes or mountaineering boots of middle and high levels are truly comfortable and real life.

In the plan of Wan Jingang, the CAMEL camel's future outdoor products will also uphold the design concept to meet the needs of outdoor sports fans.

The real weapon of the CAMEL camel lies in its increasingly mature e-commerce channel. Taobao, Tmall and its own independent B2C platform have huge growth potential.

According to the analysis of e-commerce observers, consumers of outdoor products are mostly young people. They prefer outdoor projects that are more exciting and challenging. These people are also the main members of the online shopping force. Therefore, outdoor products are heading for the Internet.

CAMEL camels, as early as 2009, tried the water electricity supplier, and took the lead in launching the "brand promotion" action. The sales promotion achieved the sales legend from the initial 10 single day sales to the current nearly 10000 single day sales. The brand also set a good image through the "let love go home" charter program and help the veterans to return to the motherland and other public welfare actions.

CAMEL camel to run the electricity supplier to complete its hegemony, has become the traditional brand to enter the electricity supplier road standard mode.

"For modern business people and outdoor sports enthusiasts, online shopping has become a habit of life, CAMEL camel has been able to meet the needs of consumers."

Wan Jinggang has enough confidence in its introduction. Under the CAMEL camel line, there are 3000 brand stores. In the electricity supplier market, the CAMEL camel has been rapidly upgraded to the first brand of Taobao men's shoes category and the first brand of outdoor footwear category since its formal layout in 2010, laying a good channel foundation for its market strategy adjustment.

The high starting point means a favorable market for the false start. The support of the electric business channel will make the camel's future expansion plan go smoothly.

According to the forecast of irew, the scale of e-commerce market in China is expected to be close to 10 trillion yuan in 2012, with an overall growth rate of 39%.

At present, CAMEL camels are very active in Taobao, Tmall and other e-business websites, and sales promotion is unprecedented. Various activities are also being staged, making great contributions to e-commerce pactions.