Bold And Innovative Cowboy Spirit In Beijiang Textile Fabric

< p > May 23rd, the second day of the DENIM BY PREMIERE VISION exhibition in Paris, France. The North River "a target=" _blank "href=" http://www.91se91.com/ "> textile" /a "is specially arranged for the media conference in the green garden booth.

This is the first Chinese fabric company to hold a press conference at the top European cowboy exhibition.

More than 10 European professional media were invited to the event, while the world-renowned a href= "http://www.91se91.com/news/index_c.asp" > fiber /a > dye and water washing equipment suppliers participated in the activities, including American INVISTA, Austria LENZING, Spain JEANOLOGIA, Germany CLARIANT, American DUPONT and other business representatives.

As a fast developing Chinese cowboy fabric enterprise, Beijiang has met face-to-face with customers and overseas media at the international professional cowboy exhibition. It introduced the concept of environmental protection products and sustainable development of enterprises, and gained more customer information and cutting-edge information.

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< p > < strong > shows not only products < /strong > /p >

Qin Gang, director of marketing, "P > < a href=" http://www.91se91.com/news/index_c.asp "> Beijiang textile < /a >, introduces that this is the ninth time that Beijiang has participated in the PV denim exhibition. The exhibition area has nearly doubled since the previous period, and increased from 42 square meters to 72 square meters.

The latest 2014/1015 autumn and winter cowboy show on the Beijiang textile exhibition site, which is environmentally friendly, new weaving technology, imitation knitted, special finishing technology, and new color series, has made visitors unforgettable.

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< p > when it comes to the theme of the booth at the PV cowboy exhibition, Qin Gang said: "the theme of Beijiang textile promotion is environmental protection and sustainable development. With the theme of this product promotion, we have boldly adopted the concept of tropical rain forest in the design and layout of the booth, arranged the whole booth as a tropical plant garden, and took the tropical rain forest parrot as the focus of the booth and graphic design.

"This booth design itself is also a bold innovation at the PV cowboy show. The European authoritative cowboy show SPORTSWEAR INTERNATIONAL Agency introduced the DENIM BY PREMIERE VISION Exhibition on its official website on the second day after the exhibition, and the photo used was the Beijiang spinning booth.

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< p > the whole theme of this PV cowboy show is the circus. For this reason, Qin Gang said that cowboys have always been a product of innovative spirit. As cowboy's publishing platform, the cowboy show has become more and more independent. The theme of this circus is refreshing.

The function of the exhibition is to allow the exhibitors to communicate seamlessly with the customers and make full contact with the industry. In such a relaxed, pleasant and humorous atmosphere of the circus, it will undoubtedly make the communication more free. This is also part of cowboy culture and is one of the reasons why cowboy practitioners love it.

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P has been participating in the most influential textile professional exhibition at home and abroad. For the performance of the PV cowboy exhibition, Qin Gang said that the role of PV cowboy show is various. The most important thing is that it has become a display platform and communication platform for the entire cowboy industry. As a a href= "http://www.91se91.com/news/" denim "/a" company that has been involved in the global cowboy business, participating in such a professional exhibition has profound significance for its promotion and business, and for the global cowboy retail brand customers to understand China.

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< p > < strong > wide space for sustainable development < /strong > < /p >

< p > starting from the raw material of cowboy, Beijiang textile will give priority to the use and development of "a href=" http://www.91se91.com "environmental protection raw material < /a >. They are not only the suppliers of China's largest Tencel denim fabrics, but also the promoters of BCI cotton, and also the promoters of recycled polyester raw materials. In order to popularize BCI cotton, they even undertake the cost difference between BCI cotton and ordinary cotton.

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< p > in dyeing and finishing, Beijiang uses Colin's ADVANCED DENIM technology to reduce water consumption in dyeing production process, and uses cold pfer printing technology to reduce energy consumption in printing process.

Even in the jeans washing section, they have crossed the border. Since 2013, Beijiang textile and Spain JEANOLOGIA have been promoting the application of laser and ozone technology in the jeans washing industry in the Chinese market. The use of this technology will bring revolutionary changes to the water washing industry.

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< p > and these are not all of the practice of environmental protection and sustainable development in Beijiang textile. In early August 2013, they also planned to hold a cowboy Innovation Forum in Guangzhou to promote the concept and technology of environmental protection and sustainable development in the cowboy supply chain. We expect to invite more than 400 guests from domestic and foreign retail brands and < a target= "_blank" href= "http://www.91se91.com/" to "clothing /a" production enterprises.

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< p > if sustainable development is the attitude of Beijiang textile to the future, no doubt, innovation is their answer to the market challenge.

Over the past two years, the apparel retail market at home and abroad has been in a period of adjustment, and most garment retailers' orders are shrinking.

Aiming at fast fashion, they put forward a quick solution: using channel advantage and ERP data analysis, Beijiang textile try to forecast production according to market demand, and actively stock up production and speed up delivery.

In the Chinese market, they consider entering every subdivision market and set up 12 sales outlets in China. Such a sales network, in addition to ensuring that Beijiang's own products can be extended to every market, Beijiang still unconsciously set up channels, and began to cooperate with foreign fabric suppliers to promote the import of fabrics in the Chinese market.

In the first quarter of 2012 and 2013, Beijiang maintained a 30% sales growth.

This is not only a surprising number, but also gives people an insight into the sustainable development of enterprises.

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< p > sustainable development business philosophy, innovative business model and international vision have made Beijiang stand out from the fierce competition in the past 3 years.

When many enterprises are struggling in the market predicament, a few enterprises are travelling in a "blue ocean". The North River is obviously the latter.

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