Dongguan Shoes Enterprises Open Up The Domestic Market And Expand The Wholesale And Retail Trade.

< p > > a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > enterprises open the domestic market and enter the wholesale and retail trade. Apart from the price advantage, how to compete for customers, how to serve in place, and how to deal with the extrusion of online businesses, this series of problems are the next problems faced by these shoe factories and factories, and it is also a subject that must be studied.

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< p > "although the volume of orders has not changed greatly, the trend is becoming more and more obvious now that resources are concentrated on large processing enterprises, which requires the upgrading of small and medium-sized shoe enterprises."

Dongguan a target= "_blank" href= "http://www.91se91.com/" > leather < /a > the footwear industry association deputy secretary general Wang Zhuoliang recently told reporters that the government has done a lot of work in reducing burdens and financing, but the real solution to the problem depends on the efforts of the enterprises themselves.

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< p > in fact, Dongguan shoe enterprises have made great efforts in opening up the domestic market.

A few days ago, Houjie shoe material said that it would spend three yuan on the development of the project for two years, which was two years after the company opened the Hongyun shoe material Plaza in 2007.

It is also learnt that the leather shoes Association of Dongguan will open a 2000 square meter factory shop in Humen shortly after the first factory store opened in Houjie in November last year.

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< p > for this series of initiatives, the industry is quite concerned. Insiders believe that under the multiple pressures of RMB appreciation and labor costs, this series of actions has provided strong conditions for Dongguan shoe enterprises to actively expand the market.

However, there are also some people in the industry who are not optimistic about this. The shoe companies open up the domestic market and enter the wholesale and retail industry. Apart from the price advantage, how to compete for customers, how to serve in place, and how to deal with the extrusion of online businesses, are a series of problems that these shoe manufacturers face next.

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< p > Wang Zhuoliang said that only from the members of the association, there are more export sales. Recently, the appreciation of RMB is very strong. With the pressure of labor costs and other aspects, the export market will have more or less influence. Opening the domestic market is a step that Dongguan shoe enterprises must take to upgrade.

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< p > "recently will open a factory store in Humen, and then it will be opened in other towns."

Recently, Wang Zhuoliang, Deputy Secretary General of Dongguan Leather Footwear Association, told reporters that the factory store model was welcomed by some shoe companies in Dongguan, and more chain stores would be opened up because of the better results.

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< p > the factory shop in Wang Zhuoliang's mouth is the first shoe factory shop jointly opened by the 10 shoe manufacturers of Dongguan, such as Qisheng, Japan and SYC, in November last year, led by the Dongguan leather and Footwear Association.

This factory shop mode is different from some specialized market of finished shoes. The shop is built by shoes enterprises themselves, and does not need to provide sales platform through intermediaries, directly face consumers, and adopt brand alliance and factory price direct selling mode.

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< p >, he said, the factory shop is not only the sales platform of the enterprise, but also the brand exhibition hall of the enterprise.

The birth of this model is aimed at unlocking the domestic market.

"Mainly for enterprises to provide a platform to try to do domestic sales, forming the advantages of Baotuan, reduce operational risks."

Wang Zhuoliang said that he hoped to find out experience in the sales process so that enterprises could do well in exporting, and would also like to take the first step in the domestic market.

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< p > crossing the river by feeling the stones. This is Wang Zhuoliang's description of this pattern.

He said that up to now half a year, this factory store has developed from the first 10 member shoe enterprises to more than 20 enterprises. Many enterprises have begun to agree with this model. They have the intention to open a 2000 square meter factory shop in Humen recently. Next, they will also open factory shops in other towns.

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< p > in fact, many people in Dongguan may not be familiar with the term "factory shop".

As early as 2010, the new Southern China MALL, Beijing Kowloon Toy City, Changan Zhongyuan city and the Da Long Mao trade center were the four major outlets for direct sales. However, the "crab eating" who expanded the domestic market was "thunder and heavy rain, and finally no rain."

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< p >, therefore, the leather shoes Association's factory shop has been questioned at the beginning of its opening, and this time it will soon set up a Humen branch, which is widely concerned by all circles.

According to the analysis of the personages in the industry, the direct selling center of the four major factories in Dongguan has a good initial intention. However, the investment is not good enough. There are not many direct factories in the real factory.

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< p > industry insiders point out that shoe companies open up the domestic market and enter the wholesale and retail industry. Apart from the price advantage, how to compete for customers, how to provide services, and how to deal with the extrusion of online businesses are a series of problems that are faced by these shoe factories and factories.

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< p > "we are crossing the river by feeling the stones. We hope that the factory stores will gradually step out of Dongguan and then explore the field of e-commerce."

Wang Zhuoliang said, there is hope in dreams, and we hope to move forward in the right direction.

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