How To Improve The Utilization Rate Of Idle Trademarks?

Behind the bright numbers, there are still hidden worries. Trademark infringement cases remain high, and trademark disputes occur from time to time. Especially with the increasing importance of trademarks, some people illegally register trademarks in order to gain benefits. Once these trademarks cannot be sold, many of them will eventually become "abandoned children". In addition, enterprises have a weak awareness of trademark renewal, too many defensive trademark registrations, and lack of management, which are all reasons for the growing number of "trademark abandoned children". How to activate idle trademarks is a difficult problem before us.

How do idle trademarks appear? What are the hazards of waste of idle trademarks? Why increase idle trademark Utilization of? These are all things we need to think about.

As we all know, those trademarks that have not been put into use or are no longer in use after being put into use can be called idle trademarks after being approved by the Trademark Office. It is reported that although the number of trademark registrations in China is growing rapidly, the overall utilization efficiency of trademarks is relatively low. In addition to the lack of well-known trademark brands, the waste of a large number of idle trademarks is also a barrier to the healthy development of China's trademark industry.

Many consumers have responded before. They want to buy idle trademarks. Through online search, they found that various information about idle trademark transactions is emerging in endlessly. The types of trademark transfers are not only different, but also shocking. Some trademark transferors' selling prices are staggering, often tens of thousands, even hundreds of thousands or millions. The confusion should be the most true description of the current situation of the domestic idle trademark market. But with the gradual improvement of China's trademark law and the innovation of domestic trademark registration agents, the transfer mode of idle trademarks has changed. The combination of online and offline mode has given new vitality to the idle trademark transfer market. Is it possible that trademark registration has also opened the O2O mode? Let's solve the mystery together.

along with internet In recent years, the rise of some online idle trademark trading platforms, such as China Trademark Supermarket, has well confirmed the new changes brought to the trademark industry by the Internet. It is reported that China Trademark Supermarket is currently the largest idle trademark trading platform in China, with nearly 10000 trademark cases handled every year. According to the person in charge of Zhonghua Supermarket, Zhonghua Trademark Supermarket is the core product of Beijing Zhongxiruan Network Technology Co., Ltd. It has made full use of the advantages of the Internet, built a comprehensive large-scale portal platform, combined with advantageous technologies to open up a trademark retrieval platform, an idle trademark display platform, an idle trademark trading platform, and a trademark knowledge learning and exchange platform, Online trading platform and other channels to activate idle trademarks. At the same time, China Trademark Supermarket also extensively carried out offline trademark display activities. In addition to participating in large-scale exhibition activities and providing advantageous intellectual property services to participating enterprises, it also paid great attention to the wide dissemination of intellectual property concepts. Up to now, China Trademark Supermarket has provided intellectual property services for more than 1000 enterprises in large exhibitions such as ICIF and SCIF.

It should be noted that, in addition to these measures, China Trademark Supermarket also went into enterprises and communities, went deep into front-line people, preached trademark knowledge, and at the same time, actively pushed the information of idle trademarks to users, so that more people could have zero distance contact with trademarks. This is exactly the mode of online consultation, transaction, and offline communication, So that the buyer and seller of the trademark can complete the idle trademark in an equal and friendly atmosphere Transfer transaction 。

In the future, with the gradual improvement of the laws and regulations of the trademark industry, coupled with the reform of the industry, and the efforts of enterprises, there will be more and more new trademark trading platforms, such as the China Trademark Supermarket. How to do a good job in the management and operation of these trademark trading platforms, give play to the advantages of the Internet, improve the operating efficiency of the platform, and really do a good job in the transfer of idle trademarks, Activating the utilization efficiency of idle trademarks also requires joint efforts from all parties.