20 Years Of Fashion Design Industry In China

There is no doubt that fashion design is one of the fastest changing design industries in the world today.

Fashion design is a very special profession. It emphasizes not only the artistry but also the practicality and commerce. It is not a purely theoretical study, it is not a self indulged artistic creation, but a combination of imagination, practicality and marketization.

The emergence of the concept of Chinese costume design was in 1980s, and the real rise was in the early 1990s.

At that time, China Textile newspaper created the layout of clothing, though it was not broad, but it had become the mouthpiece of Chinese garment industry that began to take off during this period.

At this time, fashion designers are only a noun for the Chinese clothing design industry, and there is no clear professional connotation.

Judging from the membership of the China Fashion Designers Association, the 64 members and directors were mainly technical officials, administrative leaders and academics of the clothing enterprises and institutions, and less than 10 garment designers and technicians.

However, such a group of visionary founding members laid the foundation for the professional development of Chinese fashion designers.

The designer has become a well developed career. Now the registered designer has increased to more than 1100 people. Before 1993, there was no real fashion designer in China, only a tailor.

With the change of the domestic market and the emergence of international trend of thought, Chinese fashion designers have gone through a crooked road, showing a misunderstanding of sex, too much pursuit of exposure and pparency, a misunderstanding of taste, too much pursuit of luxury, and a good name for their work.

Designers group is divided into two categories, one kind of pursuit of pure art, far from the market; a kind of pure commercialization, lost in the market.

During the period of designers' wandering, the clothing industry has been developing rapidly, and now there are nearly 6 enterprises.

Because of the scarcity of design talents, most designers began to pform and serve the enterprises. The designers of fashion designers continued to grow and registered designers increased to more than 1100.

The first period: from 1993 to 1997: group formation period.

The development of economy and internationalization of the industry have promoted the prosperity of the domestic market and the development of fashion education. With the introduction of international fashion concepts and market experience, the scale of fashion designers has expanded rapidly.

Although the fashion designer at this time is still a free and loose group without professional connotation, it has initially formed the concept of occupation and professional appearance.

The second period: from 1998 to present: the period of group expansion.

The clothing and fashion of clothing consumption promotes the brand management of garment enterprises, and provides professional skills and ethics for fashion designers. The professional quality of fashion designers is improved rapidly.

Today, with the development of garment industry and the rise of fashion industry, fashion designers have become a social career with extensive and substantial connotation, and fashion design has become a career aspire to young people.

One after another comes professional evaluation, professional competition, fashion trend announcement, talent training and international exchange and cooperation.

In particular, the launch of China International Fashion Week has launched a large number of influential professional fashion designers.

Take the related activities of the Asian Fashion Federation as an example. In November 2004, the Korean conference and the June 2005 Japanese conference took part in these two activities: Zhao Yufeng, Zhu Lin, Liu Wei, Zhang Xiaohui, Yin Hongsheng, Zhang Yichao, Duanmu Wen, Duanmu Wen, and so on, more than 10 art directors and top ten designers.

Designers and entrepreneurs are reaching a consensus in the market, and designers are gradually maturing.

In October 13, 2003, six young fashion designers in China, Wu Xuekai, Fang Ying, Wang Hongying, Gu Yi, Liang Zi and Luo Zheng, represented China's first T platform in Paris Le Louvre Museum, showing the world the original design of contemporary Chinese fashion, and stepping out of the world to become mature.

European media said the audience was "shocked by the creativity of Chinese designers".

Last November and March this year, China Fashion Week, the Asian Fashion Federation Japanese Commission and the Korean Commission organized and recommended 4 outstanding designers to hold 5 press releases.

Through extensive exchanges and cooperation with countries such as Japan and Korea, which are developing rapidly in the Asian fashion industry, enhancing mutual communication and understanding has promoted the construction of professional fashion designers and the improvement of fashion design level.

As Wang Qing, chairman of the China Fashion Designers Association, said: from a global perspective, fashion designers have experienced the evolution of handicraft, production and trade affiliation and branding.

From the tailor handicraft and the early stage of industrialization to the production department's clothing design, to the clothing design of the circulation department and the designer of the later stage of industrialization, the professional connotation of the fashion designer develops and evolves along with the process of industrialization and information.

The clothing design has extended the footwear brand to the establishment and development of clothing brand. At present, China's garment industry is pforming from processing trade to brand management. In the international market, we are the largest country in the processing industry, but the brand has not yet reached the international level.

There is a gap between China's marketing network, marketing tools, design, market convergence and international standards.

The gap between design and marketing experience is rather obvious.

In the past 20 years, the clothing industry is still one of the most globalized industries, but the current situation of our garment industry has made us feel embarrassed or even helpless.

In the industrial chain of textile and apparel, foreign enterprises control the weaving development and downstream clothing design of the upstream, and form a strong brand effect in the market.

Once the idea of brand building was put forward, costume design as the key link of the industrial chain was mentioned at an unprecedented level.

As Wang Qing, chairman of the China Fashion Designers Association, said, "at present, the pformation of our society is reflected in the garment industry, which can be attributed to the pformation of industry and the pformation of the market.

This process itself creates many opportunities for us.

Wang Qing made a more brilliant statement: facing the development space brought about by the "two pformations", how can designers follow up quickly?

First of all, we must establish a sense of service and strengthen professional ethics.

Designers should express objective objects with their inner feelings rather than expressing themselves.

Every designer should find his own service objects, understand their needs, and then satisfy their needs with the understanding and feeling of art, that is, to resonate with the objective objects.

Respecting others' labor achievements and serving their customers is the most basic professional ethics that a designer should have.

Many inspiration for design comes from life.

Life is the foundation of all our actions.

In the process of experiencing life, we will naturally grasp the consumption demand, consumption trend and market trend of the whole society. Knowing consumer demand well is also the first step to understand the market.

Wang Qing pointed out that China's traditional industries are processing oriented. When processing is jumping to the brand, it is necessary to guarantee products, then integrate the system, and finally evolve into a way of life.

Therefore, the design and development of products can not be ignored at present.

Next is to do brand service. In the current situation, making brand is actually doing the integration of a series of products, that is, according to the brand positioning, integrate a series of products that support the brand, so that they can interpret a common concept and create a unified image.

It is a good way to create a design studio to provide personalized service.

But this kind of service has not yet formed a stable market atmosphere. Designers can make more attempts, such as winning the market of professional wear from the traditional processing factory. On the one hand, they continue to make advanced customization, and the other side is involved in the design bidding of various industries.

A competent designer must still create his own designer brand.

In the future, the ultimate result of fierce competition in the international market is necessarily that retailers monopolize the market, while retailers' brands need to purchase and merge designer brands to achieve monopoly.

At present, China's garment industry is facing the severe competition between international processing pfer and international brand segmentation.

To this end, Wang Qing pointed out that "upgrading the industrial level and cultivating famous brands" is the key to the sustainable development of the garment industry.

With the fashion of clothing consumption, fashion designers should give full play to their professional advantages, extend their clothing design to shoes, accessories, luggage and leather goods, and promote the establishment and development of clothing brands.

Despite the formation of the basic pattern and educational system, we must increase personnel development and training. China's higher fashion design education started in the mid and late twentieth Century. After more than 20 years of exploration and growth, it has become the trend of today.

Over the past 20 years, China's political, economic and cultural changes have been praised by the world. Its rapid development has attracted worldwide attention.

China's costume design education has not only experienced this profound social history and pformation, but also proved that its professional development is integrating into the mainstream of modern fashion design education in the world with its brilliant achievements.

In the late twentieth Century, China started higher fashion design education. Now, there are dozens of institutions that only participate in an international fashion forum.

In 1980s, our clothing design education was inexperienced, no textbooks, no teachers, no equipment.

Today, clothing design education in China has formed a basic pattern and educational system. It not only has long and short planning, but also has development and pformation, as well as the accumulation of experience and the rising level.

At that time, our clothing design education started to leak, though it was full of enthusiasm, but because of its narrow and closed, it could only be buried in exploration.

More than 20 years later, design education has made great achievements and has been integrated into the world's modern fashion design education.

China's clothing design education has trained a handful of designers.

Now, the growth of generations of new generation, from the cradle of higher education design talents everywhere, has formed an objective design and technology team.

From the beginning to the development of fashion design education, garment industry has been in the wind and rain for nearly twenty years from the processing of raw materials to the development of brand.

Wang Qing, chairman of the China Fashion Designers Association, pointed out that further promoting the interaction between teaching and industry development and increasing the development and training of talents is the way out for China's clothing professional education.

There are many books that can not be learned in the market. Schools can invite designers and entrepreneurs to teach part time and give their most vivid cases to students.

Conversely, entrepreneurs and designers should be asked to provide more opportunities for students to learn and practice, and to provide more support for them to participate in various competitions.

Over the past 20 years since reform and opening up, our society has entered the well-off era of intensive management from the age of extensive food and clothing, and will move towards the era of individuality management.

With the development of economy and the progress of society, people's production and lifestyle are constantly changing, and the professional behavior of fashion design has also changed.

Jia Jingsheng, deputy director of the textile and garment Department of Academy of Fine Arts, Tsinghua University, pointed out that the training of Chinese fashion designers must be pferred from the virtual art on the T type to the practical design under the platform.

Otherwise, China will always be a major producer and exporter of clothing and will not become a big designer country.

There is an unavoidable distance between clothing education and demand in China.

Nowadays, clothing enterprises need the most comprehensive talents who are good at fashion design, craft, print, fashion and marketing.

Some fashion majors are still intoxicated with simple art design concepts.

Jia Jingsheng said that they advocate art, despise technology, do not know the relationship between design and products, and do not care about the market's need and connotation for design.

At the same time, many teachers and students mistakenly take clothing education as an education for training masters of art and displaying artistic talent. Therefore, they are keen on all kinds of competitions and eager to become famous.

From the self to the audience, from paper to clothing, from school to market, is the top priority of Chinese fashion design.

Only in this way can students have the ability to design clothes and develop the market.