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Brand Wisdom Of "Zi Zhi Tong Jian"

2013/12/26 22:22:00 15

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Zi Zhi Tong Jian Brand Baidu Mengniu JDB

we often say that shopping malls such as battlefields, < a href= "http://www.91se91.com/news/index_c.asp" > brand "/a" war are ultimately a cognitive battle, and its final battlefield is not the market, but the minds of customers.

in other words, when the customer has you in mind, you are recognized, believe you, or even you can not, you win, customers will then choose you.

but if customers do not know you, do not believe you, do not rely on you, then even if you speak well, it is meaningless, customers' votes will not be returned to you, customers' banknotes will not be pformed into your benefits.

it can be said that the choice of customers determines the life and death of an enterprise, but what is the basis of customer selection? Here is a very useful saying: cognition is greater than fact.

two cups of cola are placed in front of you, one is Coca-Cola, the other is unknown cola.

I believe most people think Coca-Cola is authentic, but in fact, this is the two cup of the same cola.

two pairs of the same shoes, one pair is Nike, one pair is not marked, for different people to do the test, we all feel that Nike is comfortable to wear, the texture is very good, but in fact, they are from the same factory, only one has just posted a good card.

there is also a young man selling a href= "http://www.91se91.com/news/index_f.asp" > T-shirt < /a >, when the seller can not sell, let the worker embroider a pair of hooks on the top, then the price will be increased ten times, and then sell to campus, and sell quickly.

above is a real test or story. One of their commonalities is that the same product is sold differently.

where the problem is, cognition is greater than fact.

Although P is a little harsh, but in business, we can see that customers do not need to know facts or need to know the truth. They only believe in their own perceptions and feelings.

this cognition and feeling, in many cases, become the key to your victory.

There is a lot of foreshadowing for P. There is a bird relationship with Han Xin. Since my topic today is "brand wisdom" in "a href=" http://fz.sjfzxm.com/ "Zi Zhi Tong Jing < /a >, listen to me now.

in fact, Han Xin used his military strength in his ability to see that "cognition is greater than facts" and understand how to win the war by borrowing knowledge.

"Zi Zhi Tong Jian" describes Han Xin's story of "fighting against water".

A lot of people can tell 123 or so. It is nothing more than to throw water back to the ground and die.

In fact, such storytelling will ignore the most crucial technical details, and it is difficult to discern Han Xin's wisdom in employing troops.

the story is so simple. When Chu and Han fought together, Liu Bang ordered the Han generals to attack the Zhao kingdom.

Zhao Wang took the two hundred thousand army to attack Jingxing in Taihang Mountain.

At that time, Hanxin carried only twelve thousand men.

because Jingxing mouth is a very narrow pass.

To pass this juncture, it is necessary to have a few people, and to die is a pioneer force. The risk factor is quite large.

at that time, Li Zuojun, the counsellor of Zhao Wang, advocated blocking the Jingxing port and sending troops to pick up a small road to cut off the heavy food and supplies of the Han army. Han Xin's expeditionary force would not be defeated if there was no backup, but the General General Chen Yu did not listen to it and insisted on fighting against the front of the Han army with the strength of the army.

Han Xin was very glad to know that Zhao did not adopt Li Zuojun's strategy.

In the middle of the night, Han Xin ordered the officers and men to eat something and told them to win the battle and have enough to eat.

almost all the generals do not believe in the international joke of defeating Zhao Jun.

Take the toes and calculate the strength of the troops. They are 20 people playing 1 of us.

Obviously, it's a bit silly.

But the generals had spoken, and had to pretend to be "well".

But in my heart, I'm going to fight.

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because the army led by "a href=" http://pop.sjfzxm.com/popimg/fz/index.aspx "Han Xin" /a "is not a well-trained army, and many people are civilians who are forced to join the army. This is not surprising.

Han Xinniu's force is that he can use the soldier to live, and P can also turn into a sharp sharp knife under his hands.

This is Hanshan's skill.

in order to defeat Zhao Jun, Han Xin designed two key technical details:

First: the flag soldiers are also the surprise soldiers;

P, because the difference between the strength is too great, so the key to winning is "I think", and its own troops are called "I thought I won."

The enemy's troops were called I thought I was defeated.

"I think" if the action is completed, this battle will win.

, so Han Xin took two thousand out of the twelve thousand people, and each took a red flag of the Han Army, quietly hiding on the mountain road.

When Zhao Jun came out, he sneak into Zhao Jun's empty rear, and then he could only do one thing and flag.

Second: dead soldier is also a living soldier;

Han Xin has played a big battle against the enemy, which means that there is no way out.

but there is no retreat, which means that these ten thousand people have become hungry wolf instantly, and the fighting capacity has been upgraded immediately because all of them are killed and died.

when Zhao Jun saw Han Xin putting the ten thousand men on the back of the river, they all burst into laughter.

After P, the two hundred thousand army of Zhao Ying killed ten thousand Han troops on the river side.

The Han army is faced with a great enemy and has no way out.

The two sides fought fiercely for a long time, and the Han Army in front of them pretended to abandon the flag drum, return to the river camp, and then go to the frontier where there was no way to retreat. They could only fight with all their might and bravery. Zhao Jun could not defeat them for a moment. Almost all of Zhao Jun's officers and men rushed out to fight for trophies and come to support.

when the two thousand soldiers lurked into the camp.

Insert two thousand red flag of the Han army.

"P > Zhao Jun can not win at a time, plus the death of the troops and the Han army of the later generation is fierce and fierce. Then, looking back, the red flag of the Han army is all over its camp. It is thought that it has been defeated. Zhao Jun has been in a mess, and has fled. After that, the Han army attacked and defeated Zhao Jun.

after the war, someone asked Han Xin: "why is the general of the army so guilty?" Han Xin laughed and said, "kill yourself and live behind."

Besides, I am driving the common people in the market to fight and not to die. How can they fight for survival?

If there's a way to live, there's only one way to go. "

in fact, Han Xin also left a hand, less said, if there are no soldiers created "I think", using cognition is greater than facts, and then put it to death and later, one to twenty, it is also difficult to win.

, therefore, "< a href=" http://www.91se91.com/news/index_x.asp "> back to war" /a > "in addition to leaving no way for everyone to go all out, it is more important to let their own army and the enemy's army produce a perception at the same time, winning and losing has been decided, the winner is the Han, and the loser is Zhao.

sentence: cognition is greater than fact.

Cognition is the final fact.

> a href= "http://xm.sjfzxm.com/" > Baidu < /a > faced with a strong rival Google, put forward "Baidu knows Chinese better", told netizens that I was the first brand of Chinese search, then it soon became the first brand of Chinese search, and many people came to get an impression. Google's Chinese search was really bad, though it was not true;

when Mengniu put forward the "second brand of Inner Mongolia Dairy", it ranked 1116 in dairy industry, but the customers felt that the second place was almost the same as the first place.

< a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > Wong Lo Kat < /a >. Now, JDB is still selling health ten years ago. Its slogan is "healthy family, forever company" and has never sold Guangdong.

Later, the location of the drink to prevent excessive fire depends on the cognition of "preventing excessive internal heat" and becoming a popular drink for ordinary people.

Has the product changed? No, it is the mind.

this is the same way that Han Xin used to fight in the army.

If you can establish a clear "I think" in the minds of your customers, your brand will win.