Analysis Of How To Break Ice In The Intermediate Products Of Filament Weaving Industry

< p > "this industry is 20 years old. What is lacking in the industry?"

This is the call of Xu Wenying, President of China filament weaving Association, at various meetings.

Not long ago, 2013 China's a href= "http://www.91se91.com/news/index_c.asp" > filament weaving industry < /a > the most influential brand list was announced.

The reporter interviewed a lot of relevant people in the industry for the problem of creating their own brand in an intermediate product enterprise.

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< p > < strong > brand is the way to go. < /strong > /p >

< p > indeed, most people in the industry believe that the textile and garment industry is no longer a growth industry that takes advantage of demographic dividend, low cost and unlimited demand, but a modern manufacturing industry that is increasingly pforming from brand to quality.

The chain reaction of a brand owned enterprise will be "explosive growth" and will release enormous energy.

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< p > according to the press, Jinjiang's intermediate product filament weaving enterprise has been a partner of 361 degrees and Anta for a long time. It is precisely because of its "brand" reputation effect that it stands on these giants to enjoy the high added value of the products easily.

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"P" is unique. A fabric manufacturer in Wujiang, Jiangsu, which produces intermediate products is also known for its popularity. It has become the designated manufacturer of many famous brand clothing manufacturers both at home and abroad. Its profits have made it difficult for many peers to shoulder the same.

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< p > "it was a combination of equipment before, then finished products, finished products, what to do next, is to start the brand."

A person in charge of the brand development at the 2013 filament weaving shop laughs.

In his eyes, it is the enterprises that constantly strive for word of mouth, improve their popularity, and do well in tackling key problems in product development.

According to him, as the enterprises attach importance to brand reputation, constantly pay close attention to product quality and innovation, and resist the unfavorable situation of "internal and external troubles", we not only realize the sublimation from the production of low-grade products to the high-end series, but also from domestic to international, making a series of products become a hot commodity in Southeast Asia and other regions.

In this process, enterprises have achieved leaps and bounds, occupying the market and winning customers.

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< p > a person in charge of a textile enterprise in Guangdong also has the same understanding: although it is an intermediate product, it actually needs more research, and needs to make fine products, but also needs its own "business card".

"If the customer is to specify what to produce in the long run, the bargaining power is in the buyer's hands. It's too sad to be led by the nose."

He believes that creating brand is to increase the right to speak and ensure profits, so that enterprises can go further.

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Professor P, Wuhan Textile University, told reporters: "with the increasing pparency of information and the maturity of technology, the function, packaging, appearance and so on of any product can be imitated, and only the brand is unique.

Creating your own brand is the way to go.

When a good market does not create a brand, it will only lead to a difficult day for licensing. "

In his view, the brand of intermediate products enterprises will show more advantages in the ever-changing market.

He also suggested that, with the current trend of favorable market and the emergence of relevant favorable policies, we can consider creating cards and work together online and offline.

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< p > in Xiuzhou District, Jiaxing, Zhejiang, there is a good story about creating a brand: a company that produces intermediate products has been applying for 6 years in order to make its trademark a famous trademark in Zhejiang.

Today, the company is a state-level high-tech enterprise.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > brand > /a > hardship < /strong > /p >

< p > everything must be looked at opposites.

"Making brand is the next thing. The most urgent thing is to accumulate capital and push sales up."

Journalists often hear many people in charge of silk weaving enterprises.

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< p > it is true that the silk weaving enterprises in the intermediate links of the industrial chain can be described as "enterprises in the middle reaches, involuntarily": influenced by the upstream raw material cost fluctuation, it depends on the supplier's face; and the products are selected by downstream downstream garment manufacturers, and the accounts receivable need to be regarded as "customer sentiment".

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< p > but has this become the reason why the intermediate products enterprises fail to create brand names? The "ruthai" and "Ruyi" of Shandong in China; the "DuPont" in foreign countries, and the "Dongli" in Japan, are they not all intermediate products? < /p >

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< p > < --EndFragment-- > in the eyes of the above clothing association's leaders, the final breakthrough is to see the reputation of the brand from the fierce competition. Brand creation is also a pformation. But he also said that from manufacturers, processors, traders to brand dealers, there are many hardships and many failures.

A successful market influence brand, need a lot of capital, time and culture accumulation, without patience and perseverance, can not endure loneliness, it is difficult to succeed.

In his view, from OEM to ODM and to OBM, the road is not good.

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Similarly, a leading company in Shandong agrees with the hardships in the licensing process. P

In fact, every business owner has his own plan in mind.

To do brand is actually a bottleneck that forced him to do so after he got bigger.

Only the present environment can not allow him to think so. "

He told reporters: "brand is not a lot of money and technology can be done, the most critical is the understanding of the market and consumers, take the mentality of OEM brand, sooner or later will happen, because OEM is facing customers, product quality OK is OK, brand to deal with all kinds of unexpected problems, the risk is much higher."

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< p > < strong > better product re create brand < /strong > /p >

< p > "I think we did not deliberately make the brand, this process is subtle.

Because we believe that there are always people on the shoulders of strong men.

A company director of Hengli Group talked about it.

He believes that the enterprises in the middle products make the products the best in fine production, and constantly tap the potential of products and make their own characteristics.

In his eyes, the core of the market influence brand is still in the product, leaving the product to talk about the brand is a nonsense.

He does not recommend companies to create brands for brands.

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The responsible person of Zhejiang three Zhi Textile Co., Ltd. also endorsed this statement, and he did not recommend the "burn money game" which was widely advertised. P

He said: earnestly practice your own internal strength, grasp the strategy of enterprise differentiation, continuously create high value-added products, recognize the advantages and disadvantages of yourself, you are strong, and the product is ready. Naturally someone will contact you and let nature take its course. Selling good quality products is equivalent to selling the export stele, whether you are an intermediate product or not.

When the reporter told him that the company had the most influential brand of silk weaving, he admitted: "focus on making your own characteristics, winning cards is a natural thing."

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< p > in the eyes of many people in the industry, the middle filament fabric enterprise has already done exquisite workmanship when processing excellent enterprises at home and abroad, but the same chemical fiber fabric is labeled with "Sheng Hong" and "Hengli" labels, and many customers are concerned.

"In the final analysis, it is still on the issue of homogenization of products."

Professor Xia Huosong talked about it.

"First we should make a good product and then consider licensing."

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > industrial chain < /a > synergy < /strong > /p >

< p > in fact, as long as we go deep into it, we will find that enterprises in every aspect of the industrial chain are influential companies in the market.

"Brand enterprises must have a reliable guarantee from the source.

From raw material procurement, processing to finished products, every link must be an influential word of mouth enterprise, otherwise, a link will be a problem, and the industrial chain will break sooner or later.

The above clothing association responsible person introduced.

He believes that every link in the industry chain will do well in their respective fields in order to provide enough support for the upstream and downstream businesses.

In the press view, the high value-added of a terminal brand is actually the selling points and advantages of the word-of-mouth enterprises in the middle and lower reaches of the market.

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< p > indeed, at this stage, the survival of many enterprises is a big problem. Besides, it is still a fabric supplier. What is the qualification to talk about brand?

A person in charge of Zhejiang garment industry association introduces.

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