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    The Ten Measures Of The State Council To Expand Domestic Demand And Get Out Of "Cold Winter" And Increase Confidence In Spring Enterprises

    2008/11/12 0:00:00 10240

    Quanzhou

    Editor's note, according to the global financial crisis, let the air of the economy permeate the smell of "winter".

    Ten new policies to expand domestic demand that the State Council has just promulgated is undoubtedly a ray of sunshine in the "cold winter", which makes Quanzhou entrepreneurs feel warmer and more confident.

    They firmly believe that these new policies will benefit the enterprises.

    A crisis is an evolutionary process of survival of the fittest.

    With the warm wind brought by the new policy, the tough Quanzhou business community is working together to complete the new winter mission.

    Innovation management allows enterprises to succeed in the face of difficulties, and vice president of the National Federation of industry and Commerce (the president of Heng An Group). Enterprises should seek benefits instead of relying on external environment. Under the backdrop of international and domestic economic development, enterprises should pay more attention to internal management, and make effective management.

    The experience of Heng An group can explain the importance of innovation management: in 2002, Heng An Group paid huge sums of money to invite multinational consulting companies to pform their own work processes and management structure. In 5 years, the sales and profits of enterprises increased by 5 times, and the per capita contribution rate increased by 4.5 times.

    The ten measures introduced by the State Council to expand domestic demand are good news for all enterprises in Quanzhou, especially the VAT reform, which will greatly reduce the cost of updating equipment and expanding production.

    As far as Heng An Group is concerned, according to the plan, by 2010, the scale of paper making will increase from about 300 thousand tons to 540 thousand tons to 600 thousand tons per year. This also means that enterprises will buy large quantities of production equipment to achieve the goal of doubling production scale within two years.

    As a result, only a value-added tax reform tax burden for enterprises will be considerable.

    But enterprises should also be soberly aware that it is unrealistic to rely on policies to "save lives" or "renew their lives", because policies are shared by all enterprises rather than monopolizes by enterprises.

    If we want to take the lead in competition, we must make full use of good policies and internal reforms to reduce costs through improving internal and external management.

    (Sun Canfen) differentiation management makes the brand "fresh keeping" Zhou Shaoxiong (president of Quanzhou textile and clothing association president of Fujian seven wolf Industrial Co., Ltd.). In the global economic chill caused by the US financial crisis, the outstanding brand differentiation of brand style is the way to survive.

    The homogenization of competition is easy to make the small and medium enterprises that are not strong enough to be passive. In the process of brand upgrading, Quanzhou enterprises should strive for different brand culture, different consumer positioning and different products, so that the brand will be full of freshness.

    At present, the new policy of expanding domestic demand has provided a good environment for upgrading the brand of Quanzhou enterprises.

    Especially after the VAT reform, enterprises will be more capable of updating production equipment, carrying out technological pformation, expanding production scale, increasing fixed assets and reducing production costs.

    In the long term and macro perspective, loosening loans is conducive to stimulating domestic demand, and has a positive impact on enterprises to boost confidence and speed up capital flows and market expectations.

    To a wider extent, the whole Quanzhou enterprise group will be differentiated under the crisis. Some enterprises with stronger strength and stronger coping ability may gain benefits in the crisis, and enterprises with relatively low operation level may be eliminated under the crisis.

    A group of high quality enterprises should seize the opportunity to speed up the pformation and upgrading of enterprises, improve the operation level, and enhance the quality of operations in the crisis.

    Enterprises with relatively low level of operation are facing a more severe test.

    Enterprises should pay close attention to the strategy of specialization and differentiation, and deal with the impact with more rigorous management methods and higher efficiency.

    Lin Hongnan, who is chairman of the Fujian sewing equipment industry association chairman of Fucheng company, now needs to have a breathing space. First, we should first aid and support, and then dredge the blood flow of the "capital flow" so as to better develop and survive, and make independent innovation in products, management, technology and so on, so as to make the enterprises more competitive.

    In the past, the whole industrial infrastructure and other supporting facilities were very complete. They could not invest much energy in management and innovation, but in the current situation, strengthening these aspects can not only develop faster, but also resist greater risks.

    At the moment, the depreciation of the US dollar, the euro and the pformation of value-added tax have brought unprecedented opportunities for enterprises to upgrade their equipment.

    Take the automatic cutting equipment as an example, there are still a large number of enterprises in Quanzhou's ten thousand textile enterprises staying at the manual cutting stage.

    When cutting the same fabric, the automatic cutting machine needs only about 5 people, while the traditional manual equipment needs 50-70 people.

    In addition, the error caused by traditional manual equipment will also increase the cost of 5%%.

    If Quanzhou enterprises can work hard in this field, they will have a bright future.

    At present, the burden of enterprises is relatively heavy. Many enterprises have been hovering around whether or not to increase investment. The new national policy can lighten the burden on enterprises and encourage enterprises to expand production.

    The bigger the scale of the industry is, the more advantages it will enjoy in VAT reform and the greater the ability to resist risks.

    At present, the whole environment is very good, the market is very demanding. In the future, we still have plans to invest in basic industries. The reason for this is that the ten measures have made enterprises see hope.

    The market demand is more valuable than the capital. (Quanzhou modern furniture plaza) chairman, for enterprises, capital is very important, but more importantly, the market.

    The market demand is raised and the capital problem will be solved.

    The policy of expanding domestic demand for enterprises is much more important than the raising of financing speed, and more importantly, the pull of market demand.

    Take the real estate industry as the example of the barometer of the market, once monetary policy is loose, it will stimulate the real estate developers' confidence in development, thus driving the demand for related industries, such as minerals and raw materials, and stimulating consumption.

    This policy not only releases demand, but also releases enterprise confidence, which is much more important than the amount of loans.

    I agree with this statement that "we should see crises in glorious times and see opportunities in times of crisis".

    At present, how to make good use of these measures is most important to determine a general direction. It is certain that the introduction of the ten measures will stimulate the development of the service industry to a large extent. Therefore, the investment service industry is one of the enterprises' considerations.

    In the future, we will take advantage of the relatively relaxed financing environment, adopt the mode of leasing or cooperative operation, introduce advanced management concepts, cooperate with some well-known enterprises in China, and also consider investing in basic industries.

    (Wu Huachun) (president of Jinjiang Xingye Leather Co., Ltd.) the new policy of expanding domestic demand is both an opportunity and a spur.

    For instance, the pformation of value-added tax will prompt enterprises to update equipment and introduce new technologies, which will bring another shuffle of business circles.

    Those who are able to guarantee quality and quantity will be able to gain a firm foothold and expand their development in the future. Those who do not focus on R & D and innovation will be eliminated in the wave of innovation.

    In this financial tsunami, the impact of Quanzhou enterprises is relatively small. It is precisely because most of the enterprises are committed to their own brand.

    In the future, if the loan policy is loosening up, the capital chain will not be broken, and enterprises will have the capital and ability to do research and development on their own, so as to further enhance their creativity and promote brand upgrading.

    Wang Qiming is the chairman of Fujian Textile Industry Association and chairman of Haitian textile and light group. The relaxation of monetary policy can not only help enterprises get through the immediate crisis, but also greatly enhance the confidence of enterprises and play a stabilizing role in the army.

    Due to the tightening of monetary policy and the impact of the market downturn, the capital chain of enterprises has become very tight and credit has also been affected.

    In this crisis, many small and medium-sized enterprises have collapsed, and some big enterprises are also not immune. Banks dare not lend money to enterprises, nor do they dare to borrow money from each other.

    In the future, it is very important to rebuild corporate credit in order to get the actual benefits from the credit loosening.

    On the one hand, the sense of integrity of SMEs should be strengthened and a comprehensive credit guarantee system should be established.

    On the other hand, whether an enterprise can borrow money from a bank is not entirely dependent on banks. The key is whether enterprises have sufficient confidence in whether or not they can survive the crisis. If enterprises are not confident, banks will not dare to lend.

    Xu Weiqun, the chairman of Nanfang Machinery Development Co., Ltd., "crisis" is also full of opportunities in the face of danger.

    In the face of difficult problems, mechanical enterprises should not only take precautions against the rainy day, but also seize the present situation and improve the "internal force" of technology and increase their connotation.

    For the machinery industry without the advantages of industrial clusters, it should also gradually turn to improve technological content.

    The value added tax pformation policy to offset the value added tax of fixed assets investment reduces the tax cost of enterprises, and is a good opportunity for the equipment manufacturing industry.

    Because there is no large-scale machinery industry cluster in Quanzhou, and the cost of production is relatively high, and before the loan is difficult, many enterprises are facing difficulties.

    The pformation of VAT will help reduce the investment cost of enterprises, increase the enthusiasm of fixed assets investment, and promote the upgrading of enterprise equipment and the technological level of enterprises.

    Monetary policy will be changed from "tight" to "moderately loose". Financial institutions will relax loans and enterprises will get relatively easy access to capital.

    From a macro perspective, this policy is conducive to stimulating domestic demand and activating the economy, and has a positive impact on the development of Quanzhou's machinery industry.

    Wu Jiashi, the chairman of Quanzhou Yatai Pharmaceutical Co., Ltd., introduced ten policies to expand domestic demand. It is not only a good opportunity to develop fixed assets and tangible equipment, but also a new opportunity to increase investment in intangible assets.

    In the economic cold spell triggered by the US financial crisis, SMEs face challenges as well as a safe side, such as a smaller risk of damage to brands and images.

    At this time, strengthening the importance of intellectual property rights such as trademark rights, copyright and patent rights, and increasing the input of intangible assets such as personnel quality and corporate goodwill are of great significance for enhancing the strength and grade of enterprises.

    Small and medium-sized enterprises should learn to know each other and learn from each other's strengths.

    The confidant is to find its own position, examine itself with scientific and developing vision, including the quality of the product, cost and cost, and so on.

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