Updating Consumption Concept To Cope With The Changing Demand Of Children's Clothing Market

< p > > a href= "http://www.91se91.com/news/index_c.asp" > children's wear market < /a > has undergone more than 20 years of development, and its consumption demand and purchase behavior have undergone a qualitative change. There are three stages in summarizing its development process: the first stage is the consumption stage of quantity. In the early 80s of last century, our country was in a period of shortage economy. At that time, due to the shortage of commodity market and the low income of families, children's clothing consumption was not yet universal. In general, families would buy new clothes for children during festivals and holidays. People's demand for children's clothing is to meet the needs of basic living quantity, and the hope is to let children have new clothes throughout the year. < /p >
< p > second is the stage of qualitative consumption. In the 90s of last century, with the improvement of people's living standard, parents' transition from clothing consumption stage to brand consumption stage came into being. In the late 90s, when family income increased and purchasing power increased, people pursued the improvement of the quality of life. The consumption demand changed from the consumption stage to the qualitative consumption stage. The children's life had become an important part of family life. The change of consumption demand promoted the development of children's clothing brand management. < /p >
< p > third is the stage of emotional consumption. When the brand richness of children's clothing market is improved, consumers' preference for brand preference is also upgrading along with the progress of social civilization, and consumer demand psychology tends to improve the quality of life. The change of consumption demand will push the children's clothing market into a stage of development consumption. The families with the ability to consume demand the children's clothing to meet the emotional consumption of spiritual life and psychological pursuit. The choice of children's clothing focuses on the brand children's clothing with brand culture connotation, so as to embody the personalized needs of the family's social status and social identity. < /p >
< p > < strong > 1, store mainly flexibly apply < a href= "http://www.91se91.com/news/index_c.asp" > professional knowledge < /a > /strong > /p >
< p > improve your business level, strengthen your familiarity with your business clothes, and train your eloquence, so that you can get her trust in just a few minutes. As long as customers trust you, there will be a significant increase in turnover. When customers have a sense of trust in the eyes of shopkeepers, they will become loyal consumers. < /p >
< p > < strong > 2, identify oneself < a href= "http://www.91se91.com/news/index_c.asp > consumption crowd < /a >. Do some publicity and activities for potential consumers. < /strong > < /p >.
< p > for example, you can try to post recruitment notices in schools, and recruitment is also a disguised propaganda. At present, the shopkeepers are in poor state of operation, try to do activities that do not cost money or spend less to attract these potential customers into the store. They can also come to a large sale event at the front of the small shop, take out some special products or unsalable products, and engage in activities. When a nearby consumer group has a certain understanding of your shop, you can further take some marketing methods to attract the main street crowd. You can also send out leaflets, which are generally provided by the company, and hardly cost much. < /p >
< p > < strong > 3, to attract customers into stores, shop display is very important. < /strong > < /p >.
< p > on street facing display shelves, samples are carefully selected and lit up. Several fashionable models can display the advantages of all kinds of clothing, so that people can have the desire to pursue beautiful and fashionable fashion. < /p >
< p > sometimes, in adversity, we should not be too depressed. We should make various efforts. There will always be effective results. The most important thing is not to give up without confidence. Children's clothing stores with poor location should try to overcome the difficulties of customer service. If you want to enter a customer, you can become your customer. < /p >