In The Age Of Fingertips, How Can Clothing Win At The Terminal?

< p > when it comes to mobile consumption, we will have to mention the recent consumption of two fast taxi drivers and didi mobile terminals, which has been unprecedented in pferring people's consumption to mobile terminals.

Zhejiang Xiu Wei Technology Co., Ltd. in its official micro-blog, said: "APP as a mobile phone application software has been familiar with the majority of users, and the recent red packets, fast and drop taxi subsidy war has enabled users to develop the habit of mobile phone payment.

Under this trend, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > shop should also seize the opportunity as soon as possible, and launch its own mobile marketing products such as clothing APP, which is the best opportunity to seize the user. When other brands occupy the user's desktop, it will be too late.

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< p > indeed, in the four categories of people's daily necessities of life in the mobile consumption wave, clothing is the first big consumption category, and it is constantly innovating rapidly. The per capita clothing consumption is also increasing at an annual rate of increase. In addition, the online and offline consumption patterns are becoming more mature. As the online shopping platform, the consumer cognition and consumption frequency should also occupy a certain proportion of consumption.

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< p > however, in the field of clothing mobile terminals, its development prospects have not been fully recognized by consumers and even some businesses. Why is this? How does the clothing APP occupy a place in the mobile phone desktop when APP is bloated? How should the future mobile terminal end develop? How can businesses use mobile terminals to improve their profits? < /p >

< p > now, more and more entities feel the huge challenge from online stores, but the entity store that knows how to combine the Internet and the intelligent hand terminals may pull back a game.

How to pform the "contact point" of physical stores? These need to be answered in a practical way...

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< p > < strong > clear target consumer group < /strong > /p >

< p > mobile data analysis firms Flurry gave a APP development trend report last year. It shows that mobile APP is pforming many industries, and China has become one of the fastest growing countries in APP.

More and more people have begun to rely on APP applications, just as they rely on mobile phones.

Dependence is a business opportunity. A large number of clothing brand enterprises react quickly and start to enter the APP mobile terminal technology first. We hope that through APP, we will promote the precision to every consumer and achieve the true point to point marketing.

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Li Shuhong, deputy general manager of Zhejiang Xiu Wei Technology Co., Ltd. is a APP developer who is devoted to the clothing terminal. He concluded in many years of terminal development that nowadays young people's consumption ability occupies the first place, and they are also the main customers of mobile APP. P

Therefore, the positive interaction with young consumer groups and the better pmission of brand concept are the general vision of the mobile clients.

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< p > before choosing APP marketing, garment enterprises should fully adjust the strength and strategy of APP marketing strategy by combining their own "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "product positioning, mainstream consumer positioning, brand positioning and other factors.

"Mobile terminal interface display to achieve a strong sense of design, and strive to visually attract consumers first, and the interface should be concise and generous, because the clothing terminal screen is small, information display is objectively constrained, and can display less content at once, such as a large number of information will be counterproductive."

Li Shuhong said.

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< p > when we can not help asking, what can the APP terminal of clothing brand do? Browse the trend information, inquire about the new style of the store, learn the clothing collocation and so on, these are the most basic functions.

If you are unable to provide customers with new interesting, practical and convenient user experience in a massive information society, users will soon be able to uninstall these APP.

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< p > < strong > focusing on experience < /strong > /p >

In the past two years, the establishment of clothing mobile terminals has also become one of the initiatives of brand realization of diversity, interest and interaction. < p >

However, apart from the mainstream platform APP and a few large brands, which are led by ZARA, H&M, GAP, fan Kai Cheng, UNIQLO, I.T, can occupy a place in mobile terminals, the vast majority of clothing brand APP still lingers in the sight of consumers.

Even though many brands are catching up with the trend, they have joined the ranks of APP developers, but the aim is to see them as a way to make money quickly.

Li Shuhong reminded: "brand development terminal is a refinement process, and even need some time to cultivate user groups, such as fast and didi" burn money "mode does not apply to clothing brand, unless it has a large number of assets, so to cultivate customer experience, through interaction, let consumers first rely on the APP of a brand to use, so as to achieve profit realization.

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< p > for example, to promote "service life" fast fashion brand UNIQLO, for its mobile APP developed a "UNIQLO wake up" application.

UNIQLO wake up's welcome speech, "starting a new day with music changing with the weather", tells you the difference between it and other APP. It combines weather, music and social functions as a whole. It connects wake-up and weather with unique female voice broadcast. Besides the basic weather and alarm functions, UNIQLO wake up also integrates social functions, and can share its wake-up information to the social platform, and share the information of waking up to the whole world.

This is the living demand of consumers.

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< p > Li Shuhong also mentioned that "the demand of mobile terminal consumers first requires fast network speed, the smooth content presented, and the long waiting time for consumers to leave." secondly, it is simple and clear, which can quickly find what they want, and minimize the input link, which can be scanned with two-dimensional code and click instead of input.

He stressed that in the new marketing environment of the mobile consumption era, it is particularly important to create a customer's full contact system and reshape the customer experience.

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< p > < strong > online and offline integration < /strong > < /p >

< p > Chinese consumers think that store information is the most important.

The problem is that most brands are not well integrated online and offline, which is why clothing mobile terminals have never been valued by consumers.

At this point, the fast fashion brand mobile terminals are more prominent.

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< p > for example, consumers can get coupons on the mobile terminals of GAP brands. All these coupons are only used for offline stores. This shows that the brand is very concerned about the pulling effect of sales under the brand line stores, so as to encourage users to consume under the line.

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P, the fast fashion brand of the United States, began to seriously solve the problem of online and offline interaction.

Based on the interaction between the entity store and the mobile shopping mall, APP can build O2O integration. Consumers can close the online pactions to achieve the whole process of search, shopping and payment. They can find the nearest american apparel store at any time on the cell phone. In the real store, by sweeping the bar code function, they can place the order online and send the goods directly to the home.

At this level, it is no longer a simple store image pformation. The storefront's trading rules, clearing equipment and software need to be updated, which directly subverts the relationship between the operation rules of the whole enterprise and the relationship between commercial real estate and brand.

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< p > Li Shuhong stressed that < a href= "http://www.91se91.com/news/index_c.asp" > mobile terminal < /a > represents online, store representative line, then APP's important function is to extend the store's customers to mobile phones. APP will also provide LBS functions such as maps, provide location information for stores, and APP will also combine two-dimensional code scanning payment and other offline businesses, so APP is the connection point between online and offline.

"In the future, the consumption of mobile terminals will become the mainstream of e-commerce. If consumers are still used to scouring goods on Taobao Tmall, the development of clothing mobile terminals will be restricted. If consumers want to get richer functions and services, or can enjoy location services, personalized clothing recommendation, VIP treatment, etc., clothing terminal will be promising."

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< p > it can be seen that traditional retailing is making efforts to pform and create a new era of shopping, whether it is pmitting more valuable commodity information through mobile phones or creating new and interesting hot spots.

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