How To Display And Manage Shops

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > commodity > /a > /strong > /p >

< p > 1. display of shelf goods: the premise of all display commodities is to have a sense of cleanliness, and to give customers the impression of being bright, neat and energetic.

To keep the goods clean, it is necessary to keep the shelves, counters and merchandise clean.

Each shelf is displayed according to commodity category.

< /p >

< p > 2. display of special commodities: special products and movable goods are displayed more specifically. Most of these goods are large or seasonal goods, which need to be cleared in a short time. There are several ways to do this: a lot of piled up: a lot of heavy and heavy feeling will attract customers' attention and customers can think of "cheap".

The obvious price tag: the bigger the clearer the price card, the cheaper it will feel.

Price allows profits: attractive prices allow customers to see the price of goods at first sight, feel that "value for money", increase the desire to buy, broadcast in the store, and stimulate consumers to purchase desire with hearing.

< /p >

< p > 3. store layout: by teaching reasonable layout, it can also play a very good role. In the important channel of the store, the right commodity is used to promote sales, for example, the two sides of the main channel in the store are the places that customers must go through, and they are also the most important places for the sale of goods.

The commodities are mainly: (1) main commodities, (2) goods with high frequency of purchase, and (3) goods that are consumed quickly.

< /p >

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > sales management < /a > /strong > /p >

< p > the ultimate goal of the store is to have a better a href= "http://www.91se91.com/news/index_c.asp" > sales performance < /a >, from personnel to merchandise display is for sale preparation, sales business has normal sales and sales promotion and group buying business.

< /p >

< p > 1. promotions: sales promotion activities should be targeted and the theme should be distinct, such as sales promotion, holiday and special price.

To avoid selling every day is a way to promote sales. This makes consumers feel disgusted and cheated.

< /p >

< p > 2. activity Objective: promoting sales activities should be purposeful, such as expanding sales volume and raising gross profit margins; stabilizing old customers and attracting new customers to improve the number of visitors; clearing up unsalable stocks in stores, speeding up capital turnover, enhancing corporate image, enhancing the knowledge of supermarkets, and competing with competitors to reduce the impact of various promotional activities of competitors.

< /p >

< p > 3. promotion preparation: promotional products must have sufficient stock to avoid customer shortage and cause customer complaints and loss of sales opportunities; promotional products must be priced correctly so as not to make consumers feel deceived and affect the correctness of cash register operations; the location of goods must be correct and attractive.

For example, the best seller should be presented with the end shelf to attract consumers' attention, or adopt a large number of expressions to reflect the sense of quantity. New product promotions should be matched with taste or demonstration so as to attract customers' consumption, so as to avoid customers' lack of confidence and dare not buy. Promotional products should be matched with related products in order to improve the customer's purchase rate for related products.

< /p >

< p > 4. group buying business: the development of group buying business can effectively improve the turnover, and the group buying customer maintenance can be a loyal customer.

To do group buying, we must do well customer tracking service, record the original group buying customers, and establish customer files.

We can do a good job with the group buying unit. We can send a greeting card or a small gift to the group buying unit as a token of thanks, and keep necessary contact with the purchasing staff.

< /p >