How To Avoid Detours To Avoid Entrepreneurial Failure

If you are preparing Entrepreneurship Failure is a necessary road. But if you fail to understand the cause of failure, success will never care for you. The following are seven main reasons that may lead to entrepreneurial failure:

　 First, the income is more important than the customers.

Paying too much attention to income is an important reason for the failure of entrepreneurship. When you start your business, never look at your income too much and ignore your customers. Of course, the author is not "abetting" entrepreneurs do not pay attention to income, but relative to customer resources, making money is simpler, because as long as there are customers, the company always has the opportunity to achieve profitability.

When you start a business, you should grasp your core values and then get customers. You need to verify not only whether your ideas can bring sales, but also whether your products can really change people's lives. Once customers have needs for your products, they will be willing to pay for them. If customers are unwilling to spend money on your products, then the business plan is no good.

Another thing to note is not to cram advertising. Because for any technology product, customers value the product experience rather than the advertising effect. If you have excellent product experience, customers are willing to pay for the bill.

　 Two: the scope of consideration is too small.

If your product can only solve hundreds of people's problems, then it will not grow at all. If your users can't reach tens of thousands of levels, it's best not to try to build a company. Your product should not only serve itself, neighbors and friends, but the scope of consideration should be expanded. If you are strong enough, you can even look at the world.

Whether it's creativity or product, it needs a bigger pattern, so you can expand the scope of thinking when you start your business.

　 Three: hiring talent is not prudent.

The better the product or service, the higher the quality of the staff. A start-up company needs many key employees, such as product developers, marketers, salesmen and so on. If the quality of the core team is not high enough, the products and services offered will naturally not go anywhere.

Be careful when hiring. Only people who are passionate about the future of the company can attract more talented people to invest their careers into your company. There is a saying to remember: slow recruitment and quick dismissal. If employees are found to be unqualified, do not hesitate to dismiss them. You don't have enough time and money to give people another chance to prove themselves, especially in the start-up period. Sometimes you need to be ruthless.

　 Four: product release too slow

There is no perfect product and service in the world. Do not pursue the perfect product, because it does not exist at all. Products must be listed as soon as possible, and then continuously improved according to user feedback. You can first develop a prototype product, beta product, or the lowest possible product (MVP), and deliver it to the user as soon as possible, then let the customer decide whether the product is valuable.

Five: unable to make changes in time.

Most entrepreneurs fail because of poor adaptability. They can not make timely changes according to customer requirements and market status. Two points are very important: one is to adapt to change, the other is to speed up two.

As an entrepreneur, you need to change your mind and make timely decisions when necessary. Entrepreneurship should not be too dependent on the original planning. Most start-ups will change their plans in the middle of development. In fact, in most cases, the change of the company is determined by the customer. You need to make timely changes according to the needs of the customers.

Change does not mean a heavy start. Therefore, your company must have a basic business framework to ensure that every change will not affect the framework and maintain the main line of development of the company.

Six: resources will not be optimized

Unless your company has already made a lot of investment, resources will be limited when you start your business. Moreover, most start-up companies will suffer from a shortage of funds. Therefore, you must understand the key business of the company and allocate resources accordingly. For example, if you are a product company, you should build a core product and develop users. Customer satisfaction will buy your product, you will earn money, and then develop better products.

A start-up company should not hope to fight an advertising blitz. You need to build a user community, which is very beneficial to the long-term development of the enterprise, and it is also cost-effective.

　 Seven: Marketing

The importance of marketing is self-evident, though product Itself is very important, but if the product can not reach the end users, good products will be useless. If you are well versed in the way of marketing, it will bring great success to the company. Nowadays, there are many channels to help companies marketing, but many entrepreneurs do not know how to use technology to attract attention.

Social media is a very good marketing channel. It can not only create user communities, but also enhance product influence. You can create momentum in social media before product launch. Good marketing does not require much money, but it takes you time to do it. If you want your product to reach more people, you will need to spend a lot of time to serve them.

Once a large group of users is obtained, they can use them to create snowball effects. 1000 customers are a very important indicator, and only after having more than 1000 customers can you call your team the real "company".

Entrepreneurial success is the dream of every entrepreneur, but success belongs to only a few people. If you just embark on the path of entrepreneurship, do not put too much pressure on it. You should focus on your own. Customer Do the right thing, at least ensure that your product and company can live.