Pu Yuan Helps Boost Industrial Pformation And Upgrading Through Mao Bo Hui

< p > May 18th, the 3 day 2014 China Pu Yuan International Wool Knitting "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a "Expo closed.

In a short span of 3 days, Pu Yuan showed the world the way of developing and pforming the sweater, and also expressed the determination of the "change and remodeling" of the sweater sweater of Pu Yuan.

Insiders said that this year's Expo has many innovative points, which are very different from previous years.

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< p > < strong > industrial cluster + new idea of commercial agglomeration < /strong > < /p >

< p > reviewing the history of the Pu Yuan Mao fair, it is easy to see that every session is full of bright spots, and it can understand the market trend and grasp the pulse of the times. This is not only the charm of the Pu Yuan Mao fair, but also the powerful driving force for the pformation and upgrading of the sweater industry.

In recent years, Pu Pu as the center of the wool knitted apparel industry has insisted on promoting the industrial agglomeration with the professional market, promoting the market paction by manufacturing industry, forming the characteristic development path of the industrial cluster and business agglomeration, becoming the largest wool knitting clothing production base and sales market in the country.

With the platform of the international wool and knitted apparel Expo, Pu Yuan persisted in the reform and innovation, driven by innovation, enriched the formats and functions, and made efforts to make the sweater industry bigger and stronger, laying a solid foundation for accelerating the construction of a beautiful and happy new Tongxiang.

Opportunities and challenges coexist, and the "forever sweater world" should be built. The concept of reform and innovation is very important. How to adjust the industrial structure and take a new road to industrialization is a problem before many group workers.

Chen Shujin, vice president of the Industrial Federation of China's "a href=" http://www.91se91.com/ "target=" _blank "textile > /a", said: "as the largest knitting and garment industrial cluster in the country, Pu Yuan should make full use of advanced technologies such as network, big data and 3D, focusing on improving the quality and aesthetic value, pforming from scale and cost advantages to technological and brand innovation advantages, and striving to realize the pformation from" Pu Yuan manufacturing "to" Pu Yuan creation ".

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< p > "build the" sweater capital, fashion city ". This is the goal of our industrial pformation and upgrading.

Pu Yuan town Party Secretary Shen Genchao pointed out that Pu Yuan will focus on the professional market, vigorously develop modern logistics, creative design, e-commerce and other producer services, and guide the sweater industry to develop at the two ends of the "smile curve".

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< p > < strong > new fashion proposition of traditional sweater industry < /strong > < /p >

< p > combining sweater and fashion is one of the development ideas of Pu Yuan sweater enterprise.

On the evening of May 16th, the 2014 autumn winter wool knitting "a href=" http://www.91se91.com/ "target=" _blank "fashion" /a "fashion trend conference" farewell to simple and single woolen knitted apparel show and show, became the best demonstration fashion to lead the fashion.

According to the four themes of "blossom, cloud, and wadding", the models in Chinese dress show the trend of the 2014 autumn winter wool knitted dress on the T platform.

Among them, the natural and forest elements are used to highlight the strong visual effects of the soft knitted fabric with the exquisite and three-dimensional Phoenix Tail style. The design of the dress is made up of the knitted jumping texture and the random collision of different yarns, together with the structural treatment of the dress design, creating the elegant female style of the city.

Through the 8 themes presented by the 4 sweater brands, not only did they convey the fashion proposition of knitted apparel for the next season, but also earned the right to speak of fashion as the largest knitting and garment industry cluster in the country.

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< p > May 17th afternoon, Pu Yuan sweater < a href= "http://www.91se91.com/" target= "_blank" > designer "/a" Forum gathered more than 200 Chinese and foreign designers, held the docking ceremony between the Italy designer team and the Tongxiang sweater Designers Association, using the design force and fashion resources of the Italian side, absorbing the advanced ideas of foreign countries and sharing the available resources of foreign countries, and vigorously promoting the cultural value and market value of the sweater in Pu Yuan.

At the same time, in order to improve the status and influence of the "woolen sweater town" Pu Mao knitted garment industry and promote the independent innovation, brand building and pformation and upgrading capabilities of China's wool knitted garment industry, as the annual "designer's sweater Cup" of the 2014 annual "designer's sweater cup", the cultural and creative design competition of the Chinese sweater knitted garment also started on the spot. With the help of the contest platform, we selected excellent design talents of wool knitted products, assisted the docking of design and production, realized the marketization and industrialization of the excellent design results, and pushed forward the development of PU Yuan's manufacturing to Pu Yuan.

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< p > < strong > seize the opportunity to remold the future of the enterprise < /strong > /p >

On the morning of May 17th P, the Puyuan international sweater brand center was crowded. A high-end forum on "change and remodeling" is being held here. This brainstorming about the brand and creativity of the sweater industry has attracted nearly 100 local business representatives.

On the forum, Yang Shibin, assistant president of China Textile Industry Federation and President of China Knitting Industry Association, analyzed the profound changes of China's knitting industry from many angles such as the changes of government, environmental changes, changes in enterprises and products.

He pointed out that after more than 30 years of rapid development, China has entered a medium speed development period.

From the external environment, the global economic strength in 2014 is obvious, and the developed economies will be the main driving force for 2014.

From the internal environment, the consumption pattern of the domestic market is undergoing profound changes. E-commerce has replaced some traditional retail channels' market share.

The investment regional structure of the textile industry has changed greatly, and the growth rate of investment in the eastern region is obviously higher than that in the central and western regions.

From the perspective of investment structure, the proportion of investment in the eastern region has increased considerably, and the proportion of investment in the central and western regions has declined.

The pace of enterprise structural adjustment has accelerated significantly, and polarization has been obvious. Two markets and two kinds of resources have accelerated the pace of enterprise stepping up, and the ability to learn and use has been strengthened. The two level differentiation has continued to intensify.

In 2013, the export volume of the knitting industry exceeded US $100 billion for the first time, reaching US $109 billion 700 million, accounting for 3/8 of textile and clothing exports.

The profit of knitted fabrics increased by 30% compared to the same period last year, and the investment in knitted apparel increased by 42%.

According to the customs statistics of knitwear in 2013, nine categories were identical in terms of the amount of sorting before import and export, indicating that the Chinese market was completely in sync with the global market, and knitted products shifted from underwear to coat based ten.

The export trend of knitted garments is obvious. This change will bring more opportunities and profits to enterprises.

The competitiveness of technology and equipment is becoming increasingly prominent. In the future, we should intensify our efforts in product innovation and strive to create better results.

Subsequently, Livy, a famous visual marketing expert, gave an interactive lecture on "brand digital integrated sales solution" at the scene. From the perspective of brand visual marketing, digital sales pformation and brand new media marketing, he shared many cases with businessmen and industry experts, and won the unanimous praise from the participants.

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< p > "in recent years, more and more enterprises have put forward environmental protection requirements for our dyeing and finishing technology, and even need us to do a full set of testing and issue environmental protection certificates.

As a printing and dyeing enterprise, how should we deal with such a market change? "The suggestion is to pay attention to the environmental standards of upstream enterprises, and to ensure the environmental protection of chemical additives within enterprises."

In the afternoon, at the scene of "new forum on green sweater finishing technology", 5 national dyeing and finishing technology experts were invited to attend the 2014 Pu Yuan Mao fair, to interact with PU dyeing and printing enterprises to provide technical support for enterprises.

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< p > < strong > investment docking stimulates new vitality of economy and trade < /strong > < /p >

The investment exposition of Pu Yuan Town, which was held in the morning of May 17th (P), promotes investment in key projects through merchants' investment environment, promotes understanding and strengthens cooperation with merchants, displays the huge investment potential and service industry advantages of Pu Yuan Town, and attracts more businessmen to invest in Pu Yuan and Xingye Pu Yuan.

At the same time, Pu Yuan will rely on more external investment and financing to achieve the convergence of industrial energy, promote the economic pformation of sweaters to speed up, and help build high-end high-end sweater shopping fashion tourism gathering area.

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< p > Pu Yuan sweater has the advantages of specialization, scale and industrialization. However, it is the goal of the Pu Yuan sweater to work hard to build an environment of industrial integration and a new value chain system by constantly integrating business and brand.

At present, Pu Yuan is committed to creating a regional brand of local brands and Pu Yuan sweater, and guides enterprises to integrate brand promotion with cultural creativity, thus boosting the new development of the sweater industry in Pu Yuan.

Through the establishment of the Tongxiang sweater Designers Association, the Pu Yuan sweater E-Commerce Association and the brand guidance station, the whole town has cultivated more than 800 independent sweater brands, and 30 enterprises have used the provincial regional brand "Pu Yuan sweater"; they have 5 provincial brand names and 5 trademarks; and 21 local brands have been selected as the growth brands of Chinese clothing.

"Pu Yuan sweater" has also become a regional brand in Zhejiang.

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