Red Bean Home Based On Healthy Development Of Shanghai Nanjing Line

< p > Red Bean home, along with < a href= "http://www.91se91.com" > red beans > /a > group "pformation and development" into the real estate industry, from 2001 along the way, thirteen years of steady development, from small to large, and constantly mature.

In recent years, it has followed the pace of the "pformation and upgrading" of the group. Through the hard work, the real estate development, the property management, business management, the development of the whole industry chain, the aim of "hundreds of billions of red beans" to make the contribution of the real estate block.

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< p > < strong > strategy clear, based on Shanghai Nanjing Line < /strong > /p >

< p > Red Bean Real Estate Co., Ltd., since its inception, it has a clear strategic objective of development: Based on the Shanghai Nanjing line, Jiangsu.

Under the guidance of this strategic goal, in the past thirteen years, red bean home started in Donggang, Wuxi, and entered Zhenjiang in August 2002. It has officially played the horn of red bean real estate development.

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< p > January 2004, the red bean home was acquired in the center of Wuxi city to build the tallest building in Wuxi. In 2010, the red bean industry went to Nanjing, the capital city.

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< p > up to now, in the past thirteen years, relying on the reputation of the red bean group and the reputation of the "red bean" brand, the red bean industry has expanded the hot cities such as Huaian, Zhenjiang, Wuxi, Nanjing, Shanghai and Subei central city, and successfully developed more than 10 outstanding projects with symbolic and representative features, and built three mature residential product lines and a "red bean Wan Hua City" commercial complex product line.

At the same time, with the development and enrichment of the development projects, the red bean industry has realized the benign operation of the balanced development of regional multi projects in the previous process, and has been changing from single residential development to commercial and residential development and commercial property integration and mutual assistance.

The representative projects are: red bean, fragrant river flower city, red bean shopping mall, red bean, International Plaza, red bean, Renmin Road nine, red bean, Xiangjiang court, etc. the project has high quality housing, community business and urban complex.

Compared with the pure real estate companies, the real estate sector of the red bean group's pformation and development may not be a fast expanding company, but it also reflects the steady, sophisticated and thorough development strategy of the red bean industry.

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< p > < strong > practice hard, and lay a solid foundation < /strong > < /p >

< p > from the manufacturing industry to the real estate red bean real estate, enter the real estate field, in addition to the fine and scientific field management experience of the manufacturing industry, there is the "sentiment" culture as the core of the enterprise concept.

At the beginning, they realized that there are many places to learn and improve in the real estate field.

For example, the high starting point for benchmarking enterprises to learn from benchmarking has become the key factor for the steady development of red beans.

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When p entered Zhenjiang in 2002, red bean tilted the talents of every group to the real estate field, and made efforts to build up its own talent team. On the one hand, it hired a well-known marketing planning company as a consultant to learn from these consultant units, assist projects, train teams, and lay a solid foundation for the development and expansion of talents.

The red bean home is also guaranteed by the cooperation with the first-class planning and design, construction and property management at home and abroad.

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< p > through thirteen years of development, red bean home not only trained 6 excellent item company teams, but also trained 3 property management teams and 3 business management teams.

While training the team, we should strengthen the internal management of the enterprise and establish a set of mature real estate development process and operation mode.

With the help of ERP management, we have enhanced the efficiency and strengthened the control over the development of item company.

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< p > strong > brand promotion, caring and building the future < /strong > /p >

< p > red bean has entered the real estate industry since its real estate development. As a major industry in the strategic pformation of enterprises, real estate development is determined to create a brand of "caring" culture, and let red bean become a brand development enterprise. The real estate brand of red bean is like the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand, which is recognized by the market and the vast number of customers.

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After the entry into P, the core brand concept of red bean purchase is "building a lifelong love affair". This is the grafting and extension of the "love" culture in the real estate sector.

Through 13 years of development, enterprises believe that the brand should be rebuilt and upgraded, so the brand will be carded and reshaped by the Dongfeng brand in 2011. Through the analysis of the characteristics of the whole industry chain of real estate development, property management and business management, the core values of the "love" culture of the red bean group will be followed, and the brand new real estate value concept of "caring for the future" can be extracted to support the great development of the red bean estate in the later period.

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< p > it is through the reshaping of enterprise brand that red bean home pays more attention to the management of "brand to customer relationship". At the company level, it establishes a brand and customer relationship department, which is responsible for the building and promotion of real estate brand, and guides the management and maintenance of brand relationship with item company customers, so as to enhance brand awareness, satisfaction, reputation and loyalty.

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< p > < strong > reputation is numerous, honor grows with less than /strong > /p >

The brand promotion of "P" red beans is to lay a solid brand foundation for the future development of the real estate sector, and to enhance the driving ability of Hong Kong real estate in the changing market environment, so as to ensure the steady sales and market share.

Facts have proved that in the past thirteen years, the development of red bean has been highly resistant to every project developed in spite of the market fluctuation of macroeconomic regulation and control. Each project has a high quality image and has been recognized by customers and the market.

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< p > the first large-scale residential project in Zhenjiang, "red bean - fragrant river flower city", has been established for the first time in the first 5 years. It has laid the first sales in the real estate market in Zhenjiang for the first time in a row. The project has more than dozens of Project Awards, such as the "Jiangsu excellent residential Gold Award" and "China's ten fashion buildings".

In addition, the red bean Xiang River Flower City project has also won the "national excellent demonstration plot", which symbolizes the highest honor in the field of property management.

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< p > in the "red href=" International Plaza project developed by < a href= "http://www.91se91.com/news/index_p.asp" > Wuxi < /a >, with its external image of "Zhongshan Road's first height" and the most high-end internal quality of Wuxi, the products become a favorite of local, Shanghai and Zhejiang customers, and sales have been successful and established a good image.

The project not only won the "2009 China's most investment value real estate", but also won the "2011 New Landmark of Chinese cities" and other awards.

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In addition to that, P has been ranked 50 in the comprehensive strength of Jiangsu real estate development enterprises since 2004.

Honors illustrate the recognition and affirmation of red bean home in the past.

And in the future, the development experience of red bean industry is constantly mature, and we will continue to expand our development team and improve the expanding development projects. We have reason to believe that the red bean real estate will surely develop more steadily tomorrow.

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