The Development Of Private Brand Is The Best Way For Department Stores To Save Themselves.

Where does "P" < strong > "difference" come from? < /strong > < /p >

< p > private brand development is a way of "difference".

But this differentiation will be very difficult, and it will cost a lot of manpower, money and material resources, and even a super a href= "http://www.91se91.com/news/index_c.asp" > business /a. So, for those department stores that are accustomed to enjoying their lives, it is no doubt that people who have not run ahead want to run marathons.

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P never go to run, never feel the taste of failure; do not run, never know what to do; do not run, always think there is still a chance.

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< p >, so we can see that there are few department stores that actually run private brands in China, and only few stores are trying.

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In the fierce competition, the market needs department store pformation, consumers need department store innovation, and department stores need more fresh blood in P.

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< p > < strong > private brand, < a href= "http://www.91se91.com/news/index_c.asp" > department store < /a > initial mind < /strong > /p >

With the development of retail sales to P, the competition between e-commerce and traditional business is becoming increasingly fierce. The development of private brand has become the only way to realize differentiated operation.

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< p > of course, we can also achieve differentiation through other ways. We can do the best service and do the same thing as fat east. We can make the shop warm and comfortable, like IKEA, let customers linger.

In fact, we can remember these things in the field of big or small.

According to the principle of location, the first place is always remembered.

At present, no domestic department store has made its own brand a national famous brand.

Therefore, whoever can seize the opportunity in the private brand market may take the opportunity to occupy part of the consumer market.

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What advantages can private brands bring to department stores? < /p > P.

< p > first, avoid price competition.

The reason why traditional retailers are reduced to the fitting rooms of electricity suppliers is that the price is not dominant.

After fitting in the physical store, and then taking the model to the web search, a comparison is made.

If you have an exclusive brand, you can avoid such annoyance. Consumers are naturally unable to compare prices.

As long as the price is consistent with perceived quality, it will be recognized and favored by consumers.

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< p > can increase profit space.

A private brand is a retailer directly working with the manufacturer, or designed and manufactured by the retailer himself. In any way, the intermediate link can be omitted, and a shortcut to the sale is realized, so that profits can be avoided.

At the same time, because the private brand is a unique brand, the retailer has the right to price the words, so it can have a larger profit margin.

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< p > can finally improve consumer loyalty.

Just as we buy MUJI products, we must go to Muji shop, buy H&M must go to its exclusive stores, such brand uniqueness, can maintain a high degree of customer loyalty.

If a department store makes its own brand into an innovative and valuable commodity, it will naturally increase consumer loyalty to the store.

With loyalty, there will be passenger flow, with passenger flow, and there will be sales volume, which is an everlasting truth.

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< p > since private brands have many advantages, why are there so many objections to the development of their own brands, and so many department stores are still waiting to see whether they can make up their minds? < /p >

< p > < strong > a href= < http://www.91se91.com/news/index_c.asp > private brand < /a >, it is not easy to say love you.

< p > if you don't need too much effort, your own brand development will probably rush to the top.

Therefore, it is still difficult to develop its own brand.

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< p > is the test of management and management ability.

Now, most department stores and distributors have signed a contract in the form of a deduction, that is: department stores draw certain profits according to sales volume, and inventory and personnel management are all handled by distributors.

Under this cooperation mode, department stores gradually lose their management ability, lose the ability to control commodities, and the core of business is controlled by distributors.

If you need to develop a brand by yourself, many department stores are faced with the dilemma of not knowing how to start and how to control it.

So the department stores prefer to stay in comfort zone rather than step out of the pool, for fear of losing.

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< p > two is the lack of professional talents.

The operation of its own brand urgently needs experienced, discerning and enterprising personnel, but the department store has been sticking to the traditional way of operation, and on the one hand, the talent has been gradually losing. On the other hand, the existing personnel have also lost their innovative ability.

Therefore, although many retailers have reached a consensus to develop their own brands, they have to wait for lack of professional talents.

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< p > three is the difficulty of operation brand.

Because private brand and department store are coming down from one continuous line, one is damaged and the other is prosperous. If there is bad reputation in its own brand, it will bring bad effects to department stores and damage the brand image of retailers.

Therefore, since there is no diamond, we will not live in China.

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< p > since there are many bad situations, what is the way of foreign owned brands? < /p >

< p > < strong > the stones from other hills can be used to attack jade < /strong > < /p >

< p > foreign a href= "http://www.91se91.com/news/index_c.asp" > retailers < /a > the exploration of private brand has already started. After years of development, it has formed a certain scale and accumulated experience.

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< p > according to statistics, sales of 40% of Karl's department store and Messi's department store have been achieved by their own brands. One of the highlights of Jesse Pani's attempt to pform is to insist on the implementation of private brands, and private brands play an important role in these famous department stores.

Free brands play an important role in establishing brand image and enhancing the ability of gathering customers.

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What you probably don't know is that Gap, H & M, Zara are brand familiar to Chinese consumers, and they are also self owned brands, P.

They have an independent procurement team, design team, marketing team, independent design and self-management, which is the secret of their success.

Because of their uniqueness and diversity, these brands cultivate a loyal customer.

They attract many consumers with novel designs, fashionable styles and reasonable prices.

Up to now, clothing has become one of the largest brands of its own brands, of which women's clothing and children's clothing account for more than 65%.

This is also an important direction for the department store to develop its own brand.

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"P", therefore, the development of private brand domestic retailers is no longer a taste tasting, but it needs more courage, perseverance, innovation and persistence.

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< p > anyway, I still agree to develop private brand vigorously.

China's retail industry has come to an endless stream. What we lack is not technology but what we lack is our ability to operate.

Just like the human body, the ability to operate is just like the hematopoietic function of the heart. Only by constantly exporting fresh blood can we ensure the health of the body and keep it alive.

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< p > enterprises are also so. If we are always using the doctrine of taking advantage of others, we are always copying others, not innovating or developing. The hematopoietic function will gradually lose effectiveness and the organism will slowly grow old. Then, I am afraid there is no chance to run a marathon.

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