Marketing Anniversary And Making "Festival" Marketing

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > promotion > /a > strength > /strong > /p >
< p > walk into any a href= "http://www.91se91.com/news/index_c.asp" > Beijing /a > any household store, and see many products that are very similar. Under the premise that the price transparency has reached a high level, the competition between the original and perfect stores has become more intense, so how to attract consumers to come to the door has become an important job. < /p >
< p > outside the city will be defined as "learning Lei Feng service year" in 2014, so in from March 15th to 16th of this year, the promotion of "learning Lei Feng special" was launched outside the city. In the activity of "learning Lei Feng special", consumers can enjoy "the price of new spring Lei Feng", and the thousand of the merchants outside the city will take the lowest price in the whole year as the "Lei Feng price" for consumers. Moreover, every merchant will launch a "Lei Feng" super low price product for consumers. And in June 30th, Jimei home ushered in the creation of 30th anniversary Daqing, Jimei home is launched a six shop linkage preferential activities. According to Ding Ling, director of Jimei home planning department, the ultimate promotion in from June 28th to 29th is also a deluxe upgrade version of several Thanksgiving promotions since the first half of this year. In addition, the red star, in May, launched the 28th anniversary big profit making activities. In July, from 19 to 20, the second "Luban Culture Festival" of the red star was held in more than 130 stores in the country. < /p >
< p > < strong > anniversary and marketing, < /strong > < /p >
< p > < strong > significant effect < /strong > < /p >
< p > festival will be "a href=" http://www.91se91.com/news/index_c.asp "promotion" /a ", no Festival holiday promotion, has become a common situation in home stores in recent years. Intensive sales can bring sales growth. It seems that intensive sales promotion is necessary under the homogenization of many stores. < /p >
Ding Ling, director of Jimei home planning department, said in an interview with the Beijing Morning Post reporter that the sales promotion activities of Jimei 30th anniversary celebration were better, with a significant increase over the same period. Liu Yang, deputy chief executive of the city, said that the annual sales promotion and sales promotion of the company outside the city were often broken by 100 million. According to the statistics of Red Star Mei Kai Long, Luban's festival is just two days. The red star mall has more than 20 thousand out of all solid wood household stores, with an average passenger price of 24 thousand and 100 yuan, up by more than 60% compared with 15 thousand yuan in the same period last year. < /p >
< p > comparison shows that the duration of such activities is generally concentrated in one weekend, regardless of anniversary or marketing, and the total time is generally less than a week. Cheng Liu Yang, deputy chief of the city, said that because such promotions are usually large profits, the discount will be greater than usual, and the capacity of the merchants is limited, so the front will not be stretched too long, and generally choose to explode on a weekend. < /p >
< p >, and why Ding Ling, the director of Jimei, believes that such a profit making activity is easier to impress consumers: "stores and merchants are giving money to make profits, which means giving consumers a good time to buy." Liu Yang, deputy general manager of the city, said that the activities of individual businesses on weekdays were a single effort, while stores integrated resources, and the three parties of stores, businesses and consumers could benefit. "Sales promotion is more attractive to consumers, and cultural activities are easier for consumers to accept." < /p >
< p > < strong > merchants were more active than /strong < /p >
"P" anniversary and marketing can bring a lot of profits to the stores. So what is it for the merchants? "The sales promotion activities of general stores will take part in the promotion activities, and sometimes they will be combined with their own promotional activities," said Zhu, general manager of the floor. This will provide more protection for sales. "Consumers will have a yearning mood for such promotions as anniversary celebrations, so they are more conducive to bringing passenger flow to merchants." Wang Qingqiang, manager of the sacred elephant floor, said in an interview that sometimes promotions and promotions of stores would be in conflict. Merchants would choose one party's activities according to the promotion time, intensity and content, so that businesses and consumers would benefit. < /p >
< p > there are also some furniture enterprises that do not participate in promotional activities in stores because they guarantee the same price of the same products. "We do more targeted promotional activities, and sales promotion activities only attend occasionally." Peugeot furniture marketing vice president Zhu Guangyu said. < /p >
< p > of course, some people think that the sale and anniversary of home shopping is a manifestation of excessive marketing. An industry insider who does not want to reveal his name said that while selling various marketing strategies, stores should also think about it. Excessive sales promotion may also hurt merchants. < /p >