Shopping Center Will Lead The Development Of City Business Circle

　　 Shopping center with hot city business district

As one of the fastest growing cities in Southwest China, the old single pole development has obviously failed to keep pace with the rapid development. Chengdu's multi polarization development has gradually become the mainstream, and the "blowout" rise of the shopping center just meets the needs of multi polar development. A high quality shopping center can often change the business structure of a region, drive regional consumption and economic development, and even lead the formation of a new business circle, thereby radiating commercial welfare into the whole city.

The example of a shopping center with a new business circle is not uncommon. In Hangzhou, a the Mixc took the whole Qianjiang new town with a sparsely populated stream. A Yintai City exploded Shenhua plate in the west of the city. In Chengdu, there are not many shopping centers, but most of them are concentrated in the downtown area and south of the city. Located in southwest fortress, as one of the five core urban areas in Chengdu, Wuhou District still lacks a large commercial complex to support the consumption power of a region. However, a few days ago, the Seventh National pleasure City, Chengdu's Joy City, was able to fill this gap.

Chengdu Joy City is located at the junction of "the west of the humanities city" and "the south of the international city" between the 2.5 and 3 rings in the southwest. Shuang Nan business district is the core of Chengdu's fashion industry in the future. It will become a gathering place for the development of high-end industries. There are many middle and high-end residential communities such as COFCO Xiangyun international community, COFCO Xiangsong Lido, herdao international community, trust Lido garden, Poly Garden and so on. The resident population is 800 thousand, while the total population in the middle and long term will reach more than 1 million 800 thousand.

In such a day, the location of the place and the place of interest, the opening of Chengdu Joy City is undoubtedly a fire filled with piles of wood. After the opening of Chengdu Joy City, it will take on the role of the founder of the new business center and help the development of the core business circle of Shuang Nan.

　　 Shopping Mall No longer "shopping centered"

As we all know, today's shopping centers are no longer literally "shopping centers". Most consumers come to shopping centers, and the direct purpose is not "shopping". "Experience consumption" is mentioned and recognized by more and more people.

Xing Heping, deputy director of the China Federation of commerce shopping center Specialized Committee, said in an interview with reporters that the theme of customized shopping centers is one of the ways for the shopping center to achieve differential competition.

COFCO group's seventh pleasure City, Chengdu Joy City, is based on the idea of "JOY CITY JOY PAKR", which is the first domestic experience shopping amusement park to create a brand new one-stop shopping experience for Chengdu people. It has become a new benchmark for commercial real estate based on Chengdu's south-west radiation.

With the improvement of living standard and the increase of leisure time, people who live in noisy cities for a long time want to return to nature. As a park theme shopping center, Chengdu's Joy City has met people's wishes to a certain extent. Especially Chengdu, a city famous for its "leisure", lacks a shopping center that can release nature. How to create diversified recreational space according to the characteristics of the park environment has become one of the important tasks of the theme planning and design of Chengdu Yuecheng park. For example, the five main theme squares, including the main entrance plaza of the atmosphere, the largest settlement square in the country, the romantic warm rooftop wedding Plaza, the sunny rooftop open plaza and the fashionable theme Plaza, provide customers with diverse activities space and satisfy different needs of different customers.

It is understood that Chengdu RTKL International, maker of planning and design of Joy City, RTKL. As a leader in the field of business project design, RTKL attaches great importance to the economic viability of business and leisure environment, and integrates business architecture, art and local culture, integrating architectural language into culture, creating a strong sense of place and experience, highlighting five themes and distinctive features of the venue. It also joins the design concept of Jiuzhai Huanglong, which brings customers to lingering in the relaxed atmosphere. At the same time, the design of Chengdu's Joy City has introduced the business concept of "time consuming", so that the project can perfectly integrate green building, human architecture and international fashion buildings, create a distinctive personality and attraction, and display "Festival Park" in all directions, providing a dynamic shopping place for the city, and guiding a new shopping experience.

　　 Future competition lies in soft power Competition

Nowadays, all traditional retailers are paying attention to customer experience, which is the biggest advantage of shopping centers. The so-called experiential consumption, in addition to involving the layout of the layout, shopping malls hardware facilities and other aspects of the experience, cultural experience, service experience and other spiritual aspects of the proportion of growing. In Japan and Taiwan, where retail business is quite developed, the details and services have always been the competitive power of the operators. This has also become the direction for domestic shopping centers to learn.

"Most shopping centers have not been unique in their products, so they have begun to attract consumers from the environment and atmosphere. In fact, this has indeed become one of the decisive factors for us to choose shopping centers." "In my view, the environment, atmosphere and service of shopping centers can be counted as commodities," said Fu Qiwen, director of Singapore Bonas industrial group and regional director of China.

Chengdu's Joy City has done enough work in the area of "humanized service". Based on data analysis of 850 thousand members of the national Joy City, Chengdu has launched a series of humanized services. For example, the design of intelligent car searching system in large parking lots can help customers find the car quickly and solve the trouble of customers getting lost because of the oversize parking lot. Each floor of the shopping center is designed with extremely detailed floor guidance and brand guide to facilitate customers to find and plan routes at any time. The service desk can provide medical box, free sewing kit, crib, wheelchair, photocopying service, document facsimile, postcard mailing and other services. In the public space rest area, there are mobile phone charger.

In addition, Chengdu Joy City has also developed online APP to help customers achieve shopping guide and information transmission. In the true sense, the characteristics of green, open, leisure and comfortable Park Shopping Center are integrated with the core concepts of "entertainment, leisure, culture, creativity and experience", providing a new idea for the development of commercial real estate for Chengdu, a city that is rich in shopping centers. Obviously, all these innovations and details will give Chengdu Joy City a chance to compete in soft power.