Shoes And Clothing Enterprises In Wenzhou Are Trying To Integrate Shop.

< p > professional children's Sunglasses making brand SECG is placed in three o'clock water "a href=" http://www.91se91.com/news/list.aspx "Classid=101112102107" > children's clothing < /a > brand store, to make use of the three point water channel to expand. Recently, Zhejiang three point water children's Clothing Co., Ltd. and Wenzhou Guan Hao (Guan Hao specialty store) glasses Co., Ltd. try to develop the market with this new alliance way.

In response to the impact of electricity providers, AOKANG (AOKANG store), news bird, East Mongolia and other shoe and garment enterprises have begun to try to integrate shop.

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< p > at the beginning of this month, SECG children's Sunglasses had attracted many consumers' attention when they got on shelves in the children's wear brand store in the urban area.

According to the staff of the store, after the two sides' cooperation, Guan Hao gave them a lot of knowledge about professional sunglasses and children's eye health.

At present, the price of the spectacles is equivalent to the factory price. Nevertheless, the price of the brand is still higher than the price of the brand, but it has gradually gained the favor of some customers.

"I believe that after the better integration of the two sides, the benefits of 1+1>2 will be generated."

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Zheng Zhiyuan, chairman of Guan Hao glasses, has nearly 30 years of experience in the production of glasses. The SECG, a brand of children's glasses, is sold to Europe, the United States, the Middle East, and China's Hongkong and Taiwan markets, and has been well received.

He said he had always had a brand dream, but he had no channels in his own country, and this cooperation with San point water has found a good direction for his brand promotion.

After working with the three point water, we can focus more on R & D and produce children's health, environmental protection and professional glasses products.

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Chen Zhonghuai, chairman of three o'clock children's wear, said that such cooperation can achieve one-stop shopping for children's products. On the other hand, it also allows every brand to focus more on products that are best at itself. In the future, three o'clock water will continue to cooperate with children's products related to professional products "a href=" http://www.91se91.com/news/list.aspx "Classid=101112102107" > brand "/a" cooperation, such as children's schoolbags, children's shoes and so on. P

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< p > before the three o'clock water, our city's "a href=" http://www.91se91.com/news/list.aspx "Classid=101112102107" > AOKANG < /a >, good news birds, East Mongolia and other enterprises have begun the attempt to integrate shop, mainly to deal with the impact of the electricity supplier, to meet the needs of consumers one-stop shopping.

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< p > Chen Qixiang, Deputy Secretary General of the clothing trade association of the city, introduces that there are three ways to integrate the shoes and clothing brands. One is to introduce mature brands by means of cooperation and agency, and the second one is to purchase other types of products by the way of OEM.

The third way is to introduce factory brand and designer brand with no channel resources and brand management capabilities, and grow together.

There are third kinds of cooperation between San Shui and SECG.

He said that the third ways of cooperation are worth trying for growing brands, and mutual benefit is one of the shortcuts for manufacturing enterprises to pform their brands. Brand companies can avoid bringing too long product chains to bring pressure on capital and so on.

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