Dong Wenmei: Design And Creation Of The First Parent Child Dress In China

From the spirit of Oriental harmony and tolerance and the design essence of British fashion, we designed and created the first Chinese children's children's clothing, calling for an angelic educated child group, and constantly innovating the design of corporate culture, the design of brand fashion lifestyle and the design of the parent-child spirit of the times. Dong Wenmei, director of T100 design for children's clothing, has constantly promoted the social responsibility and fashion value charm of T100 by respecting the nature of children, encouraging children to practice and helping children create the spirit of independence.

　 　 Design The connotation of corporate culture starts from the heart.

Dong Wenmei, who graduated from Medical University Of Chongqing, has a deep understanding of life in the process of medical treatment. When she put down her scalpel to pick up her clothes and cut scissors to cut the fresh dream of her heart, she gradually realized that it was not difficult to design several clothes that could dress her daughter beautifully, but to create a cultural system to create a fashionable parent child is a huge brand innovation project.

Dong Wenmei led her design team to classic aesthetics and precise tailoring as the conceptual benchmark, using the spirit of harmony and unity of style, fabric, color, to reflect family relations as the starting point, to build the emotional atmosphere of parent-child clothing, and soon spanformed the desire and dream of people's deep affection for family to the classic fashion of warm parenthood, warm family wear and so on. In order to further integrate noble family ties into every link of design, development, production and operation, Dong Wenmei launched a series of design innovations around the promotion of corporate culture.

In order to ensure that each fashion fully embodies the quality of parents, Dong Wenmei personally designs all the production processes of the product: all products are specially made to the designated manufacturers to make environmental protection clothing fabrics; the company invested heavily in purchasing imported button machines, top-level decontamination and washing water and disinfection equipment, to ensure that the buttons are stronger and the products are zero pollution; all garments are sterilized before medical treatment, and the products must be sterilized every day. The decoration materials, clothing and spanport vehicles of T100 store shelves are all strictly selected according to the requirements of green environmental protection. This increases the cost by nearly 30%, but ensures that products do no harm to consumers' health.

Under the careful design of Dong Wenmei, a series of heartfelt family communication activities have become an enterprise system in T100 Brand Company. It has become a routine event that has great influence on the society: employees who have headache, fever and ill health can go directly to the office of the old board to inquiring for medicine. Li Changlun, the general manager of the doctor, spent thousands of yuan on the medicine to cure the disease every year, except standing in the workshop. Every summer, the T100 brand will hold a parent child culture festival. The children left behind in Guangzhou will be reunited with their parents. Besides providing accommodation for these children, the company will also organize them to watch movies with their parents, visit the mall and experience the parent-child fashion. In the T100 brand store, all kinds of parent-child cultural activities tailored for customers, such as "mother and child concentric cake", child care knowledge salon, are always in an endless stream, and have won the love of the customer community.

Integrating the true feelings of love into every detail of management, Dong Wenmei let his employees experience the profound connotation of their parents, and carry it on as an enterprise culture. The central blood bank staff of T100 brand location told reporters that whenever blood banks appeared seasonal ischemia, T100 asked blood station staff to go to the company and organize staff to donate blood collectively. Every time Dong Wenmei and his wife lined up in front of the blood donation team, they set an example for their employees. Statistics show that for ten consecutive years, T100 employees have donated 290 thousand milliliters of blood without compensation, making donations to society.

Design fashion, parent spirit, starting from love

To create a brand of high culture is Dong Wenmei's difference from many designers. In the process of developing children's aesthetic taste with clothing, we constantly sublime the connotation of the brand parent spirit. Dong Wenmei will call on children to be polite, caring and informed, advocating children's encouragement from childhood and establishing independent personality as the core value of brand. Dong Wenmei, who is particularly concerned about the accumulation of knowledge outside of fashion design, has been studying continuously in Zhongshan University, EMBA, President of Tsinghua University business administration, and Peking University's Sinology class. He has unique insights into the brand of Yi Jing, psychology and family education culture.

Dong Wenmei's daughter is the first model of the T100 brand. Now the British Saint Martin Institute of art designs. In order to train the children's self-reliance, Wen Mei took part in the first Secretary of the beautiful rural public welfare program of Guangxi satellite TV with her daughter in the summer vacation. She let her daughter hug each other with the struggling rural girls, and told the children that their life needs to be sharpening. Meanwhile, the brand spirit of the children left behind by the poor rural areas for many years was sublimated and disseminated through the media.

Through the establishment of T100 fashion mother club, Dong Wenmei asked educators and mothers to explore the problem of children's growth. Through the establishment of T100 charity, they led the fashion mothers to study dozens of poor children in the west, and launched T100 brand consumers to donate more than twenty thousand books to the poor mountain children. By organizing the T100 medical rescue team, they went to the disaster area of Ya'an for disaster relief. By investing in the comedy comedy series "pregnancy adventure", they sponsored the first China children's Art Festival, and joined the Southern Metropolis Daily, the first Art Angel selection contest, which spread the spirit of T100's fashionable parent-child spirit in the society widely.

In order to fully display the brand's fashion and paternity spirit on the national T stage, in October 2013, the T100 brand conference was carefully designed and planned at the debut of China International Fashion week. People saw the sight never seen before in the international fashion week: the 100 children from home and abroad, the children's original innocence sprouting, the real childish romance, the elegant academic atmosphere, the infinite joy of blending with nature and the noble connotation of family harmony, which not only melted everyone's heart, but also implanted beauty and love in the minds of the audience. "Dong Wenmei" On the grandstand, the 100 T100 brand VIP families, which are organized by parents and children, become a landscape. Every child has their own seats and become an important guest of the conference. Through a fashion show, Dong Wenmei reveals the humanistic ideas and brand culture of elegant childlike innocence, and promotes her Oriental values of universal parent-child, fashion and culture.

Brand new lifestyle

On the basis of relatively mature product style design, Dong Wenmei's brand spirit design and corporate culture design have injected fresh impetus to the innovation of T100's paternity children's lifestyle. From the call of an angelic educated child to the era of holding up angel wings and sending it to the world of wind and rain, the connotation of paternity culture enables customers to constantly understand the brand's fashion personality and spirit of the times when they consume products.

In the face of fierce market competition, Dong Wenmei put all the profits of enterprises in recent years into brand building, and launched a series of design and innovation of paternity. In order to make the costumes the media of fashion family emotion blending, Dong Wenmei takes the style of children's clothing to adopt the way of children's clothing for adults, and takes the mommy of individuality and the dress of the father as the whole creation of the personality style of parents and children. Dong Wenmei's design of father, mother and little baby fashion elements like family family child dress, and the same element of pet clothing, when a family uniform style clothing appeared in front of people, the sense of distance between parents and children was effectively pulled closer, the children's sense of family identity increased happiness, a kind of harmony, warmth, affection, love fashion expression, and built into a charming urban fashion scenery. Many popular stars and social elite families are moved by the fashion and parent child culture of T100 brand and become T100 consumers.

Data show that in the 2014 market turmoil that many brands are experiencing a decline in sales, the T100 children's clothing brand has gone against the market, and has opened nearly 300 brand stores in all airports and high-end shopping malls in the country. The business performance has increased by more than 100%. More than 80% of T100 brand buyers are repeat customers.

Excellent business performance made Dong Wenmei and her children's children's clothing brand, a representative of China's fashion design industry and a representative of China's brand strength, been invited for three consecutive years, and visited the United States, South Africa and Europe with the president. At the China Ireland Business Association held in Dublin, Dong Wenmei's keynote speech on the development of China's high-end children's clothing and T100 brand attracted the attention of the international community. Some German clothing brands who look at T100's operation experience and achievements in China's high-end market have actively approached Dong Wenmei to explore opportunities for strategic cooperation in Europe and China. The British Trade and investment office and the British Embassy in China have taken the initiative to contact the T100 brand and recommend the famous British children's clothing that is seeking cooperation in the Chinese market. EddieMalone, head of China's retail industry in the UK Trade and investment department, also made a special trip to visit T100 brand headquarters, hoping to provide support for the docking of British baby and child businesses with T100.

In October 2nd, as the representative of China's outstanding fashion brands, Dong Wenmei, chairman and chief designer of T100's children's clothing brand, participated in the Sino French Fashion Brand Summit Forum. In the dialogue with the European fashion giants, the sense of responsibility for creating a "new China image" in the international market is driven by Dong Wenmei's fervent heart.

Back to the motherland, Dong Wenmei led her team to prepare for the 2015 spring and summer design works. In October 29th, Dong Wenmei designed the theme "YouRaiseMeUp" (you encouraged me). The T100 children's clothing brand 2015 spring and summer fashion trend was staged again in Mercedes Mercedes China International Fashion week. An era parent child fashion culture with various elements such as form, color, quality, light, sound and flavor will highlight Dong Wenmei's brand charm.