P&P International Elements And Industry Upgrading Hit A New Spark

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The Xiaobian of the network introduces P&P: new elements of international elements and industry upgrading.

In 2014, "PH Value fashion first remittance" and "i2i Value Pure Shanghai" (hereinafter referred to as P&P), together with the brand exhibition Pure of the British i2i, jointly build a new fashion exhibition platform, will not only give us an impressive international array, but also win the support of the British Trade and Investment Agency (UKTI) on the first stage of the international brand.

P&P will be held at the N4 and N5 Hall of Shanghai New International Expo Center on October 20, 2014 ~22, and will be the same with China international textile fabrics and accessories (Qiu Dong) fair. The N4 hall is the clothing OEM processing hall, and the N5 hall is the brand women's clothing hall.

Xu Yingxin: new mode to open international exhibition pattern

Assistant to President of China Federation of textile industry and executive vice president of textile industry branch of China Council for the promotion of international trade

In today's society, the traditional business mode and the new operation mode are colliding with more and more intense sparks.

This collision not only changes the path of brand growth, but also changes people's consumption and lifestyle.

The market is no longer a one-way channel, but also presents a new character of diversity, individuality and interaction.

In the era of big data, business pformation based on Internet technology is colliding with traditional textile and garment industry and traditional commercial circulation.

Consumer lifestyle, buying behavior and brand operation mode are also changing.

Under various circumstances, PH Value fashion first sinks and China International Knitting exposition came into being. The first appearance in 2012 was recognized by the industry.

In 2014, PH Value fashion first exchange is mainly based on knitted apparel and apparel products. It integrates information and business platform of four parts: "static exhibition, dynamic show, forum and trend", and hopes to make further progress in knitting and even the entire garment industry through continuous innovation.

The first sign of innovation is the opening of a new model.

The first PH Value &Pure Shanghai, jointly launched by PH Value and the Pure dress exhibition of i2i exhibition group, will focus on the brand area.

P&P gathered 86 brands from 16 countries and regions in China, the United Kingdom, France, Italy and other countries.

Chinese and foreign brands are integrated into the exhibition space. This way of "open and open" presentation provides more learning opportunities for each other in addition to its interactivity.

From overseas exhibitors, we can see that the charm of the Chinese market can be seen in the positive participation of the high-end professional exhibitions.

The second signal is reflected in the interactive development of exhibition clusters.

Based on enterprise agglomeration, clusters accelerate the pace of enterprise brand building through the exhibition, and form the pattern of gradient development of local brands, provincial and provincial brand names, Chinese famous brands and world famous brands.

More industrial clusters are willing to integrate resources with an open mind, or to cooperate with different industries, or to seek wider development space.

The third signal of innovation is embodied in the enhancement of design power.

On the one hand, Chinese and foreign exhibitors show the same time and complement each other, and domestic brands can better improve and learn from the design concept.

On the other hand, in order to cooperate with static display, PH Value's fashion trends, theme forums, and domestic and international brand release show new elements and design symbols from all angles to better promote the development of Chinese clothing design level.

In the final analysis, the design innovation of clothing is the innovation of yarn and fabric.

Therefore, as the organizer of the exhibition, we have also maximized the integration of resources.

PH Value is responsible for the realization of the value chain from garment processing to brand to channel to consumer. Together with Yarn Expo and Intertextile, it forms a unified platform serving the yarn, fabric and garment industry chain, and truly makes the goal of resource complementarity and buyer sharing.

We have reason to believe that PH Value fashion first remittance can enhance the industry and provide diversified options for brand growth.

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Yang Shibin: from a multi perspective perspective, the exhibition has five characteristics.

2014 the "PH Value fashion first sinks" has undergone a gorgeous and perfect pformation. With the brand new image and positioning, it has been highly recognized by the market and brought new opportunities to the knitting industry.

Participating in the 2014 PH Value fashion first sinks, you will find that in the new era of knitting industry development, the industry's perspective is more rational and pragmatic, which helps enterprises to develop individualized solutions and help enterprises achieve the ultimate goal of pformation and upgrading.

This exhibition shows five characteristics of China's knitting industry.

One, "the charm under '' 3/8 '".

According to relevant data, the first export of China's knitting industry exceeded 100 billion US dollars in 2013, and the export of knitted products accounted for 3/8 of China's textile and clothing exports, leading the world in China's textile and garment industry.

From this we can see that under the overall environment of the whole industry is not optimistic, the development of China's knitting industry is still strong.

Second, "small government promotes big industries".

The knitting industry can achieve this year's achievements, which is closely related to the government's promotion behind the industry.

Take Guangdong Foshan Zhangcha, Zhejiang Tongxiang Pu Yuan, Guangdong Foshan Yanbu, Zhejiang Haining Ma Qiao, Jiangsu Jiangsu Gu Li, Mei Mei Li, qingqingshan lake, Suiyang Suiyang, Huaiyang, Datang and other local governments as examples, they all promote the development of knitting industry in different ways, which undoubtedly plays a great role in the development of the knitting industry.

Thirdly, "knitted products are optimized".

The first time China's knitting products exports exceed 100 billion US dollars depends on the improvement of the design level of knitting products.

Because more than more than 200 professional designers of textile and garment design institutes meet the needs of the designers in the knitting industry every year, on the other hand, domestic knitting enterprises are actively strengthening their substantive cooperation with foreign professional design institutes and speeding up the design level of knitted products rapidly.

In addition, from the current exhibition, the three major highlights of this exhibition are the knitted products' coats, the function of knitted fabrics and knitted garments, and the hatching and application of new technologies.

Fourth, "diversification of marketing methods".

At present, the diversification of domestic market means that any sales channel is not the only one. Wholesale, retail, self built channels, electricity providers and other channels can not replace each other.

Fifthly, "media interaction enhancement".

This year, we opened 3 media live video live rooms, and strengthened the positive interaction between exhibitors brand enterprises and the media, which played a great role in the promotion and promotion of enterprises.

We hope that the domestic and international clothing brands will debut in the fashion of 2014 PH Value, which will bring different fashions to consumers.

Lin Yunfeng: Vice President of textile industry branch of China Council for the promotion of international trade

In 2014, PH Value first restarted, under the premise of insight into the market changes, the aim is to provide quality trade service platform for the industry. In order to adapt to the new situation, we need to pform and upgrade the original projects, and diversify the exhibitions, publishing shows, trends and forums in the first PH Value.

On the basis of the new pattern, we strive to further develop products and internationalize them.

Basically, we are divided into two steps in these two directions. Last year, we finished the goal of finished products basically. At present, the proportion of finished products is 70%.

This year, we have made new breakthroughs in international cooperation. We are working together with i2i's brand exhibition Pure in the UK to create a new fashion exhibition platform, "PH Value & Pure Shanghai", to further the goal of internationalization.

In contrast, under the relatively mild economic situation in Europe, the domestic clothing and knitting industry showed a trend of growth, and the emergence of new sales formats made the chain of brand to buyer much clearer.

Industry support has given PH Value the source of development, backed by the whole industry chain, combined with professional forums, popular trends, dynamic shows and static exhibitions, and has been extending on the international road in the form of four in one.

Under this platform, this year's activities revolve around the "brand".

The static plate, PH Value 2014 and fabric exhibition will continue to be held in the same period to increase the interaction between the upstream and downstream industries. The exhibition area of 25000 square meters will converge more than 490 exhibitors in 16 countries and regions, and the "brand" effect will become more prominent.

The forum PH Value 2014, with the theme of "buyer", invited the current mainstream buyer shops such as: Crawford, I.T., and Dong Liang to participate in the discussion and reveal the current situation of the development of the Chinese buyer's shop and the way of core operation of multi brand collection shops. At the same time, we will invite the interpretation of how to do well the topic of brand socialization marketing.

In the show area, "PH Value first sink" hopes to show the brand image of the enterprise to the audience through exhibition.

Based on this, there are more than 10 publishing activities in the dynamic show this year.

In addition, we advocate "green environment, create a conservation minded society", abandon the traditional special exhibition booth after the demolition of a large number of garbage, has a great impact on the environment, the concept of green building, energy saving and consumption reduction into the exhibition, the booth design is simple and elegant, not only embodies the standard booth's fashion, but also greatly reduces the cost of exhibitors.

We hope that through this clothing trade platform, we can help enterprises develop brand communication under this carrier, create brand culture, enhance brand image and highlight products.

Personality characteristics.