Yu Gang: How Does "Slow Sex Business" Shop 1 Turn Over?

Dr. Walton, a professor of Decision Sciences at Penn State University's Walton School of business, and vice president of DELL global procurement and vice president of global supply chain of Amazon, are different from his rival's Jingdong style.

Liu Qiangdong steered the Jingdong to adulterate the native Zhongguancun style barbaric and rapid growth.

The shop No. 1, which was under the control of the gang, appeared to be steady and steady.

Because foreign enterprises pay attention to steady progress in accordance with the plan, China's local electricity providers have implemented a jump of 30% this year, an increase of 60% in the coming year, a jump of 200% in third years, and Ali and Jingdong.

Perhaps it is this experience that made the earliest online store No. 1 in China, under the command of the new general manager, although it once became a "dark horse" in the Chinese electricity supplier industry, but the dark horse eventually failed to become a giant horse, and then lurched forward, and finally sold it to the supermarket giant WAL-MART before the next spring of the electricity supplier.

Insiders say frankly, at the moment, the 1 shop has been dropped out of the first camp of the electricity supplier after being acquired, and it can not compete with ALI, Jingdong, Amazon and other electronic business enterprises, and its influence in the national market is also difficult to improve qualitatively.

But Yu Gang still has some strength to fight repeatedly.

In 2014, the electricity supplier became the capital's hottest area. Jumei.com, Jingdong and Ali came on the market, and they were all heavyweight players who valued over 3 billion, billions and billions of dollars.

There are already 3 major listed companies in the electricity supplier's plate, including vip.com, Dangdang, Lanting Pavilion and Mcglaughlin.

In the future, in WAL-MART's "Godfather" holding mode, there is a slim chance that the number 1 shop can be listed independently.

A few times ago, the industry has repeatedly reported that shop No. 1 will once again sell itself to Huarun, although the 1 shop denied this, but the future of the 1 store does look a bit gray. What is the focus of its future? And what road has the 1 shop taken on the road to the previous e-commerce?

Recently,

Annotations were given in an exclusive interview.

The three core business must be based on the mobile terminal's own revolution.

In recent years, shop No. 1 has given the outside world a warm impression.

Especially after being bought by WAL-MART, WAL-MART is famous for its slows.

But this year, there seems to be a change. On the one hand, shop No. 1 will spread advertising to Beijing Shanghai and other broad fields. On the other hand, it will constantly cut into new fields such as overseas shopping, pharmaceutical business, Internet Finance and so on.

"In the future, shop No. 1 is still positioned as an online supermarket for fast moving products, and its focus will be on three big blocks. First of all, the power of mobile providers will be expanded, followed by expansion in Beijing, Guangzhou and other regions, and finally the business will extend to 234 line cities."

Yu Gang said that at present, the turnover of store No. 1 has been raised to 18 days, and the average level of the industry is 30 days, which will greatly optimize the efficiency of the supply chain.

It seems that in the next two years, mobile providers will truly become the main battlefield of e-commerce.

At the moment, the number of sales in the mobile terminal of No. 1 store is 28%, which will reach 40% by the end of this year, and will exceed 50% next year. The mobile terminal will become the most important part of the company.

By the end of 2013, China's mobile subscribers had reached 500 million, while PC users were 590 million; but the growth rate of mobile users was 19.5%, while the growth rate of PC users was only 6.8%.

The prospect of mobile terminal providers can be expected.

However, in the mobile Internet era, the electricity supplier is different from the PC Internet era.

It seems that mobile telecom is not a simple migration of PC terminals. It can not copy the PC terminal in mobile scanning, image recognition, geographic location application and marketing methods.

"Electricity providers must make their own lives, otherwise they will lose their survival.

The peak of customer shopping at mobile terminals occurs at night and weekends. Compared with the PC terminal, the price of mobile terminals is low, the frequency is high, and the flagship is short and fast.

Some of the smaller sizes, group buying and flash buying become users' favorites in mobile terminals, while some big things such as home appliances are not selling well at mobile terminals.

What big crater can be avoided in the new round of electricity supplier collapse?

In 2014, with several big platform electricity providers coming on the market, the old ones are constantly being torn up, and there are few remaining vertical businesses.

August, men's clothing

NOP fell; in mid September, Meng bausa was sold to the American clothing road group for $20 million.

After the collapse of 2012, a new round of shuffling in the domestic vertical electric business has come to a new round of shuffling.

In just told Tencent technology, before the brand electric business collapsed, because the thousand regiment war, capital into the same field, the result of the wave of the sand.

The recent collapse is the inevitable result of the strong Matthew effect in the industry, and investors are becoming more rational.

They are concentrated on large platforms, which rely on low efficiency.

Vertical electric business players will continue to fall.

"The electricity supplier will continue to move towards platform, so that the efficiency and value of the system, process and traffic will be maximized.

Vertical electricity providers must have special barriers to develop, or there are barriers to policy, such as medicine, etc., or there are professional barriers, such as wine and cosmetics.

This is just emphasized.

It is worth mentioning that at present, the fresh electricity supplier has become the popular fried chicken in the electricity supplier segmentation industry. The potential is huge but it is difficult to make profits at any moment.

Everyone is confident and uncertain. No one has a very good starting point.

The marketing mode and product category are easy to duplicate, and the final competition is the supply chain.

Yu Gang said that in the future, the coverage and distribution services of the domestic logistics network will eventually be improved, and e-commerce will sink to the three or four tier cities, and the complementary and interoperability of O2O online and offline will eventually usher in a new development.

When talking about the detours, I just admitted that the outsourcing of mobile terminals is a huge mistake, because every time we try new things, we have to go outside, and our thinking methods can not be conveyed. At the same time, the earliest underlying wireless architectures, such as shopping cart, search and so on, do not need to be restructured at all, which wastes a lot of energy and financial resources.

He disclosed that the Android group of the current mobile e-commerce platform has the highest users, but the conversion rate of iPhone and iPad is even higher, and the Windows platform can basically give up.

In short, it has gone through many detours, and it is not yet clear how to find tomorrow's shop No. 1 in the mobile terminal. It is imperative for us to speed up our losses as soon as possible and improve our position.

Perhaps there will be no opportunity for the mobile phone business to emerge as king, but the key is how much discourse power has just been acquired for the 1 shop after being acquired. This has become the decisive factor for the 1 store's future strategy to be able to land.