O2O Mode Has Been Recognized And Tried By Enterprises.

According to the statistics released by the National Bureau of statistics, the total retail sales of consumer goods totaled 189151 billion yuan in the first three quarters, up 12% from nominal growth (10.8%) after deducting price factors, and the growth rate dropped 0.1 percentage points over the first half of the year.

At present, the integration of online and offline retailing is accelerating. Forming a full channel shopping channel will be an important direction for the future development of the retail industry.

The latest research report released by the China Chain Store Association on traditional retailers' online retailing (2014) shows that the traditional retail O2O develops rapidly, and the integration of online and offline accelerates.

In 2013, traditional retail enterprises launched the network.

There are 67 top 100 enterprises, with a net increase of 5.

In addition,

The way of online retailing is more diversified. While building a platform, it will also import the ready to use traffic and expand the sales channels through the large business platform.

The survey shows that 82% of the tradition

Through self built platform to carry out online retail business, 50% of them only build one platform, and 32% of them choose to build their own platform and enter the open platform.

18% of the enterprises only enter the third party platform to develop the network retail business.

According to the latest survey, 43% of enterprises have already launched O2O business, while 57% of them have yet to launch, but they are willing to try.

The most widely used form of O2O business is online concern, offline experience and purchase, accounting for 70%, followed by online ordering, offline pickup, replacement and return, accounting for 65%.

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Sense of experience is the most essential difference between entity businessman and electric supplier.

Since the beginning of this year, a number of shopping malls have been opened in Foshan. While improving the overall business environment of Foshan, it is also a step forward in the experience aspect.

At present, these shopping malls have experienced over 50% of the experience formats, and some even account for about 70%.

Experiential formats mainly refer to eating, drinking, playing, and entertainment.

In addition to the regular entertainment main businesses of the cinema, the newly opened shopping malls this year are painstaking efforts in catering business.

There are about 40 restaurants in the Wanda Plaza in the South China Sea.

In terms of decoration, stores have their own characteristics. For example, the Four Seasons restaurant takes the street view of old Hongkong as the theme, full of nostalgia. Dunhuang tea museum shows Foshan's local feelings.

Vanke Plaza in the South China Sea has more than 70 restaurants and brands, accounting for about 35% of the entire shopping mall brand.

Sturgeon flavor restaurant, thousand dozen beef balls, memories of Jiangnan, barbecue, Lang Ge style stew pot and other brands are the first time to enter the brand restaurant in Foshan.

Play, music is also the electricity supplier can not replace the experience of the format.

Entity businesses especially pay attention to children's experience format and make a big fuss around children.

Wanda Plaza in the South China Sea introduces the Chinese original marine fairy tale theme park known as "blue Disney", "whale whale world children's playground" and Yang Hongmei art training center.

Zhaoyang Plaza, a newly opened large shopping mall in the south of the city, although the volume is only more than 30 thousand square meters, it introduces the first Lego activity center in Foshan, with a business area of nearly 1000 square meters.

Experiential formats are advancing rapidly, while the department stores that compete directly with the electricity providers are shrinking.

Although Vanke Plaza in the South China Sea also introduced the self operated format of Vanke department store, the proportion is very small.

While Fengcheng and Zhaoyang square simply abandon the traditional department store and take the exclusive store route, but its proportion is not large.