Double Eleven Shopping Carnival Ali Trading Volume Broken Twenty Billion

November 11th 00:00:05, Ali The first double eleven transaction data produced by Ali data platform appeared in the big screen of the carnival hall on Taobao Building 5, which is six million five hundred and eight thousand nine hundred and twenty-nine yuan. As of 7:17, Taobao Tmall trading platform trading volume exceeded 20 billion, the number of packages exceeded eighty million. 7 hours, 36 minutes, 6 seconds. Tmall Double eleven wireless transactions amounted to 10 billion yuan. By the time of 7, sellers from 194 countries and regions from around the world were involved in this shopping carnival.

This is a holiday specially created by people. After 5 years of training, it has changed from singles day to shopping promotion festival to become the "year" of the business people, just like Christmas in the west, and the Spring Festival in the Chinese.

And it is undeniable that this manufacturing has been recognized and sought after by the whole nation.

One month ahead of schedule is like preparing every household for the new year in the twelfth lunar month. The electricity supplier has come out with new ideas, online Carnival has begun in advance. When the direct competition is inevitable, the smell of gunpowder will come out. Ali has thrown out the "global purchase" brand. Amazon has used the powerful global logistics resources to proudly shout "six country direct mail". JD.COM In the Ming Dynasty, it publicized "buy genuine products" in an insinuate manner. Alibaba registered "double eleven" related trademarks and counterattacked by "Jingdong infringement". Rather than mentioning these words, Suning called the o2o Shopping Festival. Vip.com carried the banner of the flagship of women, and designated the November theme as "Queen's arrival." Of course, these early wars are not important, but when the peak value of cash flow is generated after online shopping at eleven zero, technology decides destiny.

At the meeting, Ali did not rest assured that the data had not been audited. But where did he try to create the carnival atmosphere where he could afford time to audit? The number continued to rise, easing the anxiety of Ali, and no longer nervously reiterated that if there was a "burst warehouse" and a trading system technical failure, the first time would be communicated with everyone.

120th seconds, trading volume exceeded 1 billion. The main screen is updated every 5 seconds, and the secondary screen is the real-time ranking according to the commodity classification and the data nodes displayed by the geographical area. A year ago, the 35 billion peak sales and the 8 peak pressure test during this year's preparation were undoubtedly more confident for Ali. It reduced the 2000 emergency response plans to 500 sets last year, and for the first time broadcast live data to the outside world.

This is the first double eleven after the listing of the new company, and 460 media at home and abroad have been invited to witness this occasion. So the carnival of the online business spawned a physical party under the line, just like the billboard on the doorway of the venue: the annual big lie, careful fire.

With this kind of self positioning, Ali is located at the park point of Hangzhou City, with eleven double colored lanterns, putting on a midnight snack and stimulating people's nerves by changing the number of transactions. The smart host, Ali, of course, understands that this stimulus will come from the carnival guests to the Internet through the Internet, rapidly spreading to hundreds of millions of online audiences, radiating like lasers.

More than Alibaba, this year's electricity providers who are gathered in double eleven, no one is playing the "cheap card" - one is strictly prohibited by the commerce and Industry Bureau, but more importantly, the electricity providers are clearly aware that the price war is an endless loss. Instead, there were red envelopes, coupons, raffle tickets and even guess games. Rational analysis and comparison, the actual discount of consumers from double eleven is not very large, but the festive atmosphere has far more than the temptation of low price.

38 minutes and 28 seconds, the data is 10 billion, which is 5 hours and 25 minutes faster than last year. This contrast, as a strong evidence, supports Zhang Yong's bold statement at the conference: there will be no electricity in the future.

At 1 o'clock in the morning of November 11th, when micro-blog was breaking through the data of the turnover of 12 billion by Ali, the reporter tried to input "Jingdong" in search column. Unfortunately, its last message stayed on the previous day 22 points about double eleven publicity. Does this mean that Jingdong is defeated in this competition? The outcome is not fixed. After all, Jingdong has shown that its attitude is "seeking truth", so the huge number is not a necessary condition to decide its victory. The celebrations to celebrate the end of the day are still to be seen.

Laying down the double eleven cusp of Ali and Jingdong, the data released by the former 75 seconds when the mobile terminal accounts for 45.5% of the sales share has little relationship with this short boiling hot carnival. It calmly reflects the general trend of the entire electricity supplier industry. The user is moving from the PC side to the mobile terminal very quickly, and has great potential for development. The winner in the future will be the first competitor to grasp the mobile terminal. So we cast our sights on a bit farther. The electricity supplier's war has just begun.