The Prospect Provides A Bright Prospect For The Shopping Guide.
Shopping guide personnel are the front-line staff of enterprises, and also the lowest level employees of enterprises. They are faced with the consumers' fastidious criticism and the direct pressure from the enterprises themselves and the competition from the same industry.
Enterprises will adjust their promoters at any time because of the needs of strategy and peak season.
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In the past few years, when sales promotion was still new, because the demand of the market was not satisfied, the guide buyers were often easy to recruit. At that time, the guide buyers were generally not too high in quality because of lack of competition, so the enterprises did not treat the promoters as a real member of the enterprise.
Until the intensification of competition and the increasingly difficult market, the competition level has further escalated. Shopping guide has also become an indispensable part of the market competition. At this time, excellent guide buyers have become scarce resources in the market. Not only are they difficult to recruit, they are also not able to retain themselves for a long time.
stay
Human resources
There are three ways to keep people in management: first, to keep people in business, to enable employees to develop with the development of enterprises; two, to treat and retain people, to provide employees with better pay than their competitors; three, to retain feelings, so that employees can feel the warmth of the team in their work, and have an inseparable feeling for the enterprises; and these three ways, especially the retention of employees, is the best way to make an employee's heart moved.
Therefore, for a salesperson, it is the most attractive job for an enterprise to work steadily and develop continuously with this job and upgrade its position.
When we enter the company, we have to teach them a vision of future development and help them to plan their career after working for a while.
Some people may say that a small shopping guide can have any career planning. Wrong! As long as soldiers want to be general!
We divide the shopping guide into four levels: the four level shopping guide is generally a novice, after entering the company, they will arrange the internship first, follow the excellent shopping guide to run the field, learn their shopping experience, such a guide member's salary is also the lowest, generally only take the basic internship salary, and the three level shopping guide can usually complete their own work independently, including product introduction, store communication, frequent customers and so on.
VIP customer
And so on.
這個級別的導購實行的都是基本工資加提成的薪酬制度,鼓勵她們靠業績提高自己的收入;二級導購員就不僅僅是導購的概念了,她更多的是一種終端維護員的概念,類似于管理終端的業務員,一般情況下,二級導購員都要負責好幾個場子,甚至某一個區域的場子都歸其負責,在其所轄區域里面的三級、四級導購員都歸其管理,其工作職責更多的是管理導購員以及協調賣場和公司或經銷商之間的關系,負責執行公司制定的各種終端推廣活動,她們的薪酬一般實行較高的底薪加業績平均獎勵;一級導購員類似于區域導購主管,主要是對區域里面所有的導購員進行管理和培訓,并且能夠協助區域經理(或區域主管)制定區域里面的各種終端推廣方案并負責落實執行,她們的薪酬主要是高底薪加不多的月獎,如果區域業績出色,會跟區域經理或區域主管一樣有一份比較豐厚的
Of course, with the acceleration of the company's expansion or market expansion, we have established provincial and even nationwide purchasing director, and formulated a unified management system and payment system for the whole province or the whole country to further integrate resources and standardize management.
An excellent shopping guide will gradually realize her desire to grow up in the established competitive ranks, thus changing their perception that shopping guide is just a short-term livelihood work. When they enter the industry, they will feel the great development space.
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- The Key Point Of Training Should Be The Corporate Culture.
- Beijing International Accessories And Yarn Exhibition 2015 April Fool'S Day
- Bruno Searl Strategy: Hugo Boss'S Global Strategy Is Inspiring.
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- What Is Taboo For Shopping Guide Personnel?
- 塑造權威形象 發現顧客需求