Retail Industry Ushered In The Opening Season Of The Three Or Four Tier Cities

Intensive retail business at the end of the year

In November 28th, Huian Hongyi Baihui Plaza was opened. The square occupies an area of about 36 thousand square meters, with a total construction area of about 100 thousand square meters, of which the commercial building area is about 67 thousand square meters.

During the opening period, the company launched a series of warm activities, including free apple mobile phones, luxury car show, Miss Asia visiting the scene, etc.

As the first brand-new multi-functional city complex and landmark commercial center in Huian, the opening of Hongyi Baihui Plaza means that Huian has a high-grade business center since then.

It is more than the Hongyi Baihui square to choose the opening business at the end of the year.

According to Xu Jianzhu, head of business development in the East China Sea, new year's East Bay living square and parent-child square will also be opened in New Year's day before 2015. Xinhua's East Bay living square, drawing on the format of large commercial complexes in China, has become a new strategic plan launched by Xinhua group after large supermarkets, popular department stores, living appliances and Intel sports.

Its formats include retail department stores, leisure and entertainment, gourmet restaurants, and main store brands. Among them, the proportion of experience formats is as high as 50%.

In the home appliance industry, in December 5th, the Su Ningyuan flagship store in Quanzhou was reopened and businesses launched a series of large-scale promotional activities.

The upgrading of Su Ningyuan's shop has merged online suning.com and offline stores, bringing new shopping experience to Quanzhou residents in terms of sales, service and experience.

Behind the settlement of the three or four tier cities at the end of these traditional retail stores, the industry has found such a trend, that is, the channel sink of the retail enterprises is more obvious, and is pferred to the three or four line cities with lower cost and market space still not saturated.

Recently, statistics show that in the new market entry projects of the national retail enterprises, 90% appear in 234 cities, such as Qingdao, Yantai, Xingcheng, Taiyuan, Longyan and so on. Among them, Yonghui supermarket has infiltrated into the county seat. In the 161 shops planned to build, 34% fall in the three or four line cities, while the foreign retail giants metro, Carrefour, WAL-MART's hypermarket business also go to Guizhou, Dongguan, Zhuzhou and other places.

The survey shows that the retail industry is developing more rapidly in small and medium-sized cities. For example, the growth rate of the sales of the three or four line stores and the daily average passenger price are 4.2% and 4.5%, respectively, in the large supermarket business. Last year, the growth rate of the department stores and shopping centers is the same. The average sales growth of the three or four department stores is 6%, the second tier cities are only 1.4%, the average sales growth rate of shopping centers is 19.2%, almost two times of the second tier cities.

Just like China and Fujian

Chen Kaitong, President of the retail group, said: "urbanization has become the theme of the future economic development. Urbanization has brought about the acceleration of urbanization and the improvement of people's consumption level."

Reporters learned from the Quanzhou textile and garment industry that in December 6th, the 107th Wanda Plaza, Zhejiang, Wenzhou and Pingyang Wanda Plaza opened in great numbers.

Brand Li Lang 1000 square meters collection experience shop is also a new debut.

On the same day, Li Lang's "simple but not simple" autumn and winter fashion trend brought more than 270 thousand yuan of sales, and the three or four line city is also an important turning point in its retail mode for traditional clothing brands.