Design Clothing Works To Give Full Consideration To Its Inclusiveness And Sustainability.

Wang Lu, Dean, School of art, China Women's University

Design innovation is inclusive and sustainable.

If a product can have an inclusive concept, it can take sustainability into account in the manufacturing process, and promote the gradual pformation from a consumer oriented to a sustainable one. This is a good thing.

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In the long run, the role of design is far greater than that of design in the current industry.

Designers often think of design as the most important part of the whole industry chain when they are studying in school.

However, when they really enter the society and run in and relearn in the enterprise, they will find that design is not as important as they think. In some bosses' eyes, it is even insignificant and can be replaced at any time.

Against this background, we want to change the status quo, and we need to change from concept to design, so that design will gradually become the driving force for the evolution of society from consumption to sustainability. The core element of supporting this pformation is the inclusiveness and sustainability of design.

What is the inclusiveness of design? The Japanese brand UNIQLO explains this concept very well. The company has a very clear position, that is, serving the people, so he has not been famous through celebrities, packaging, and famous.

Such as gimmicks to hype themselves, in order to enhance brand awareness, but spent a lot of time and energy, truly understand the actual needs of target customers, so that their design is absolutely inclusive.

On the contrary, most of the clothing brands in China currently locate their target customers in 18~35 years old, with a monthly salary of around 10 thousand yuan, and young and beautiful girls.

If these enterprises can take into account the inclusiveness of design in the process of development, and truly understand what exactly they want in the market's most demanding people, then they may be able to find a breakthrough point for promoting design innovation.

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The concept of inclusiveness and sustainability of design is also crucial for garment enterprises.

In the process of creating beauty, design should also shoulder the responsibility of promoting the pformation of the whole society to green and sustainable development.

Therefore, when

When designing a product, we should take full account of the three factors that affect the environment, the energy consumption and the profits that the product has in the birth process.

If a product can have an inclusive concept, it can think sustainability in the manufacturing process, and promote the gradual pformation from consumption to sustainability. This is a good design.

Besides, the 4 elements of functionality, usability, customer expectation and feasibility are also essential for successful products.

In the specific operation process,

First of all, you need to know why you want to design, find the design goals, then create according to that goal, and finally evaluate the design.

In this series, enterprises should take management as the core, constantly review progress and carry out the next stage of work.