Four Pformations Must Be Made In The Fast Fashion Pformation Of Traditional Garment Enterprises

Guo Yu Xin Rui Business Management Consulting Co. Ltd.

Fast marketing of fabric Enterprises: fast fashion

tradition

In order to pform into fast fashion, its business mode should make 4 Changes: from quantitative mode to regular mode; from batch to batch to adaptive; from safety stock to safety shortage; from traditional channel to e-commerce.

To achieve these changes, combined with the current market situation, the future sales of domestic enterprises will surely occupy a larger market share.

Fast fashion comes from the increasingly competitive market, and also comes from its first service concept.

stay

When the trend is coming, fabric enterprises should establish a fast fashion marketing mode.

In recent years, with the gradual improvement of network sales, fast fashion sales mode has become the main development direction of garment enterprises in the future.

The pformation of production and sales mode of garment enterprises is related to the pformation of production and marketing modes.

It can be said to be closely related.

With the rise of fast fashion marketing mode, fabric suppliers and manufacturers should not only maintain good cooperative relations with large garment enterprises, but also keep an eye on the industry trend, constantly improve their own design team, and prepare for next season's fabrics ahead of schedule.

The core elements of the business model are basic degree, speed and cost, and the Chinese business model is entering a period from traditional fashion to fast fashion.

Compared with traditional fashion, the biggest difference is fast fashion, which is mainly reflected in the speed of sales. Many traditional enterprises fail in fast fashion, mainly due to their incomplete understanding of fast fashion marketing mode.

tradition

In order to pform into fast fashion, its business mode should make 4 Changes: from quantitative mode to regular mode; from batch to batch to adaptive; from safety stock to safety shortage; from traditional channel to e-commerce.

To achieve these changes, combined with the current market situation, the future sales of domestic enterprises will surely occupy a larger market share.

The pformation of business to the future business model is changing with demand. There are 3 main points: first, the organizational structure must be flattened.

E-commerce is a labor-intensive industry. Its front-end faces the national sales, flat channels, and avoids the disadvantage of low profit margins in traditional industries.

Two, the supply chain must be flattened. This is the most difficult aspect to change in traditional industries, because changes in the supply chain involve many interest agencies.

Third, development must be flattened.

We can do a lot of work, but in the future, they start from raw materials for product development.

In addition, there are three "four" in the change of the main structure of the business model in the future.

The first is to develop the "four products", one is the market, the second is the design and the buyer, the third is the pformation from the development of materials to the bulk goods, and the fourth is supply; the two is the supply chain "four", one is the market forecast, the second is the capacity matching, the third is the supplier and the procurement management, the fourth is the management of the merchandising and the merchandising; the three is the retail terminal "four", one is the market channel management, the second is the retail and customer relationship management, the third is the buyer and the commodity management, and the fourth is the display matching management.