Ma Yun Is 50 Years Old, Alibaba 15 Years.

Ma Yun's success has been interpreted by many successful academic training, but he has never mentioned how to succeed in his speech. But Alibaba, behind the world's highly recognizable name, is a story of a happy young man discovering treasure.

In September 2014, he led Ali group in the New York Stock Exchange. After several days of intense travel, Ma also came to the media reception dinner, although the voice was mute, but the spirit was vigorous, and it did not seem like the age of knowing destiny.

Ma Yun once sent micro-blog to call himself a person with strong curiosity. What science can not explain has the desire to explore. Today, Ma Yun, 50, is still curious, still optimistic, still humorous, and still faces anxiety when facing unexpected competition. He is still the same as he was 15 years ago. Internet Youth.

At that time, whenever the world talked about e-commerce, either eBay or Amazon, Ma clearly put forward his own argument - "Asia's" Electronic Commerce It should have its own unique mode instead of replicating the European and American model.

In 1999, the Internet was in existence. China Landing for four years, wind and water rise. The pioneers of China's Internet are experiencing the wanton spread of the "information superhighway" on China's land. In the age when Internet Co group was excited and limitless, Zhang Zhaoyang, Ding Lei and other Internet start-ups became spokesmen for new economy and new wealth.

In the carnival of the Internet industry, Ma led his team to Hangzhou home. He has had a deep understanding of the Internet since he failed in the two venture. Once again, Ma named the company Alibaba. This happy youth who reads "sesame open" will open up treasures in the fairy tale world, and opens the dream of numerous ant enterprises in the future.

Although he speaks fluent English and has a strong international vision, Ma Yun is an entrepreneur who takes the floor. Zhejiang is a large province of foreign trade, and countless private small and medium enterprises are making cheap and good products for consumers in Europe and America. However, in this industry chain, these enterprises hardly have the right to speak. In Europe and the United States, if a pen sells for $15, the order price that WAL-MART gives to its Chinese suppliers may be only $8. Although the profit is small, Chinese suppliers have to do it. Because once WAL-MART cancelled the order, the company lost its way. Ma Yun feels vaguely that this is the opportunity of Alibaba.

At that time, whenever the world talked about e-commerce, either eBay or Amazon, Ma clearly put forward his own argument: "e-commerce in Asia should have its own unique mode instead of replicating the European and American model".

In the short span of two years, Chinese suppliers have accumulated 1 million members on the Alibaba platform. This group of traditional enterprises after the transformation of Internet business to Alibaba membership fee income also climbed. In November 6, 2007, Alibaba B2B listed in Hongkong, becoming the first Internet company in China to have a market value of more than 20 billion dollars.

Ma Yun used such a metaphor to tell the logic of Ali's business: "I've seen shrimp get rich. I've never seen whale making money." In 2003, Ma Yun founded Taobao to target the service of smaller smaller shrimps. At that time, eBay, which was bought by eBay, has achieved 90% market share in China. It is doing the golden dream of China's C2C boss. And Taobao's debut was free, and shouted slogans of "no profit for three years". At that time, business on eBay was about paying. For the vast majority of small businesses and small entrepreneurs, free is the best banner.

An entrepreneur, selling cosmetics on Taobao, sells for 5 million yuan a year. A pair of sisters designed by Beijing pair sells their own designs on Taobao, which sells tens of millions of dollars in two years' sales. Taobao, a sophomore, opens stores to provide packaging services for sellers, with sales amounting to 200 thousand yuan a month. Such stories are clamoring for more and more entrepreneurs to join the Taobao army. They also attract "elephants" in the traditional industries such as UNIQLO, DELL, bestseller fashion and so on.

As a result, Ma Yun's ant strategy is growing rapidly with the growth of Taobao. Although it is free, as long as there are millions of merchants in one hand and hundreds of millions of buyers in one hand, Tmall, Juhuasuan and advertising platforms derived from Taobao quickly become the printing presses of Ali.