Marco: Luxurious And Poor Poetic Devices.
Shops in downtown Dongcheng District have not launched large-scale publicity since the opening last September.
Push the door in, and walk into a secluded quiet world - deep light, wooden tables and chairs, childhood Trojan horses, northern Kang covered with padded mats, some guests are crying here, and others write long letters after returning to tell their inner feelings.
Fashion designer Marco spent nearly six years to create this spiritual world.
In the "useless space", her spiritual ideals and her design concepts are integrated together.
What she shows is not clothing, but deep homesickness about the land beneath her feet.
2006 years,
Marco
With a purely artistic series of "land", it was shown during the fashion week in Paris.
This series, which is not for everyday wear, has attracted much attention in the western world and has been collected by the V&A Museum in London.
2008, the first Chinese entry into the Paris agenda.
Fashion Designer
Marco stands in front of the world with a loom, a spinning woman and a quiet, ancient China.
The name of the release is called "luxury poverty".
The five word is the mark of Marco and the portrayal of Marco's life in recent years: she is not the most familiar with her peers, but the folk handicraftsmen in the poor mountain areas. She studies their objects and skills, and cooks with them.
From them, she not only found a stable mental state, but also established her own future work goal: helping more ordinary people in poor mountainous areas, so that the forthcoming folk handcraft art can be developed.
At the same time, she also wants to bring some thoughts to the urban people about returning to the essence.
French fashion consultant
Martin Lhopol
Marco said: "rather than Marco is making a clothing brand, it is better to say that she is doing a moral project to import the values that she believes is positive energy for this country."
Speaking of the values that can represent China, mark can say that it is a gentleman's world she traveled in her childhood: "wealth can not be adultery, poverty can not be shifted, and strength can not be flexed."
This husband is also. "
The figure of the beauty of cheongsam, the pattern of the dragon and Phoenix, the clasp of tricks, the lively scenes of the noisy drums and gongs and drums are called "China", and the symbols of thick ink and heavy color are changed into a clear water.
On the hand-made cotton jersey sackcloth, there is a Chinese literati doctor in Qingyuan, who is in a poor mood.
In the same year that mark was unveiled in Paris with "luxurious poverty", designer Jiang Qionger started a cautious and unprecedented cooperation with the historic French luxury brand Hermes.
With Jiang Qionger as director of art, a brand new brand will be born.
Its theme is traditional Chinese arts and crafts, and its spiritual source is traditional Chinese aesthetics.
Two years later, in September, the first store of "upper and lower" opened in Shanghai.
The first launched designs include "big world", "Teana", "bridge", "Fuji" and "Yun Qi" and so on. They include furniture, tea sets, clothing and accessories.
Many people call "up and down" Chinese "Hermes".
It is inappropriate to call this name from Hermes to Jiang Qionger himself.
Mr. Ke Ruihan (Florian Craen), the global executive vice president of Hermes, emphasized: "this is a Chinese brand developed by the Chinese team in China, based on Chinese technology and mainly produced in China.
We do not want to cause any misunderstanding. "
Design inspiration obviously comes from the wooden furniture of Ming style furniture, the thin egg porcelain made by the first class craftsman in Jingdezhen, the color of the gem like hand painting of the literati ink and wash painting, the dress of the wide robe, the big sleeves and the shoes similar to the old cloth shoes.
If "useless" has the simplicity and simplicity of ancient song lines, then "up and down" will have the elegant and lively style.
As if back to Marco Polo, it amazed Westerners.
But in the final analysis, only the native Chinese are truly able to understand the world.
Jiang Qionger said, "up and down" product lines are numerous, but all around one thing, that is, tea.
"Tea is a tradition, and it is also a habit in everyone's life.
The quality of tea is gorgeous and ordinary, but it can make you cry.
Taking this as the center, we have designed furniture, tea utensil, tea clothing, and derived accessories, wine utensil and jade articles.
She called these products "poetic artifacts."
"Dwarf paper slanting for free grass, clear windows and fine milk tea."
No matter how many kinds of tea drinking methods invented in the western world, the Chinese will always be the best people who know the tea and deserve it.
At the end of last year, "Shang Xia" introduced tea series, including Oriental beauty, pear mountain oolong, fingered citron three oolong tea, and a ruby black tea.
Tea is the habit of "up and down" shops. The tea on the shelves is the most popular among guests.
"Not the most honorable, but clean and healthy."
Jiang Qionger said.
- Related reading
- Pregnant baby | Anta Children First Ascended New York Fashion Week For 20 Billion Years In 5 Years
- Daily headlines | Cloth Boss To Talk About "Price" Color Change, Next Textile Market Will Usher In A "Critical Moment"!
- Industry Overview | Deep Textile B9 Rapid Rebound On 9
- Industry Overview | In August, China Exported 25 Billion 713 Million 600 Thousand US Dollars For Textiles And Garments.
- Industry Overview | Indonesian Textiles And Garments Will Be Exported Next Year.
- Industry Overview | Jiangsu Textile Scraps "Green" Breeze
- Industry Overview | The Second World Cloth Merchants Conference Will Be Held In Keqiao To Build A Global "Textile Circle Of Friends".
- Industry Overview | Xinjiang Cotton Textile Industry Moves Towards "Green + Intelligence"
- Industry Overview | 2019 China Textile Industry Two Integration Conference Pulse China Garment Industry
- Industry Overview | Serious Pollution In Textile And Garment Industry, Green Environmental Protection Into Industry Trend
- Jil Sander Former Chief Designer Of Men'S Wear Department Takes Over Z Zegna
- Shop Design Pays Special Attention To Several Elements
- Store Design Of Clothing Stores
- 室外設計如何更吸引人
- Shop Design Of Clothing Store: Shop Name
- Clothing Store Owners Should Strengthen Management Of Clothing Store Management
- Loewe Creative Director Joins LVMH Prize Jury
- Tom Ford的商業之道
- Women's Clothing Sales Skills: Strengthen Customer Purchase Mentality
- 創業開店需要掌握的技巧