Semir Apparel 2015 Strategic Plan

　　 Semir apparel In the newly released record of investor relations activities, the company started the transformation of standardized shops starting from the end of 2014. At present, some shops in the company are below 100 square meters, which can no longer meet the future development of the company. The company will gradually close the small shops and set up a large 300-800 square meter standard shop, so that it can match the company's products and so on, which is more conducive to the company's unified operation and management and the operation and management efficiency.

In addition, Semir clothing Electronic business platform Not to deal with the company's inventory mainly, new products in the electronic business platform sales accounted for more than half, the future electronic business platform on the proportion of new products will be higher and higher.

At the end of 2013, the company launched dream brand and Mini balalbala two new children's brands. According to its introduction, Mini balabala is aimed at 0-4 year old baby. Its products include clothing, accessories and products. Many dreams are located in fashion accessories, including shoes, underwear, accessories, bags and so on. It is the first children's one-stop fashion matching center in China. The company said that after more than a year of development, the two new brands have gone smoothly and will have greater development in 2015.

The focus of Semir clothing in 2014 focused on improving supply chain management, transforming supply chain management from loose to close cooperation. After adjustment, Semir brand suppliers have been reduced to about 200. In 2015, the company will continue to adjust its supply chain. The company revealed that in the future, it will increase the capacity of the core suppliers, and complete the fast communication between orders to improve the quality of the company's products.

The main business of Semir clothing is clothing design and development, outsourced production, clothing marketing and distribution. The products mainly include Semir brand. Casual wear And Barbara brand children's clothing.