Schiaparelli Creative Director Has Been Vacant For His Successor.

Despite previous creative director

(MarcoZanini) after leaving the brand in early November last year, the successor was vacant.

According to reports, the Paris based fashion company will hold two high fashion shows in January 26th during the Paris fashion week, one for buyers and the other for the media.

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The new products were completed by the company's internal design team after the departure of sannini.

Xia Po Li Li is a misfortune and has been bankrupt for many years. He was bought by Italy luxury group Tod 's SpA in 2006. However, the restart plan has been dragging on again and again, and has been dragged to the turning point of the luxury market from prosperity to decline.

In September 2013, he invited Marco Sannini, Italy designer, to be the creative director. He must have taken a fancy to his excellent performance of leading Rochas in Paris from the bottom of the valley.

Sannini's brand has just been in the beginning of a year, but it has only been designed for two high definition series, and it is said to be out of line with the concept of Tod s s and Diego Della Valle.

Despite Sannini's departure, he said he would soon announce his successor, but so far the vacancy has not been filled.

And Sannini's next move has not yet been announced.

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The fashion circle has no short history to play with the secondary line, and the first person to taste is Armani.

In 1981, Giorgio Armani created a subsidiary line brand Emporio Armani.

After that, most fashion brands began to launch corresponding sub lines.

For example, in 1988, Donna Karan launched DKNY, and Prada launched Miu Miu in the 90s of last century. They usually use the reputation of the main line to design consumers who are unable to buy the mainline for young people.

The original idea is profitable, and the response from the market has always been good. Even once, there has been a "main line of image, a profit from the secondary line".

But now, this situation has changed quietly.

We must remember that Domenico Dolce and Stefano Gabbana stopped operating D&G in 2011 and classified D&G into Dolce&Gabbana.

At that time, the news shocked the fashion industry and led to the last wave of panic buying by a group of D&G.

At that time, the brand's annual income was about 400 million euros, which was pretty good. The move has always been speculation, but now it looks clear.

Another way of sub line is to go it alone, like Prada's repositioning of Miu Miu, or to the main line, to reduce branches.

Because over the years, some of the sub line owners have influenced the image of the main line. Some brands are too confused.

The smaller the brand, the harder it will be to maintain the cost of business.

So LV would rather sell cheap key chains and extend the product line rather than play a small LV.

"We know that besides Giorgio Armani, there are Emporio Armani, Armani Exchange, Armani Jeans, Armani collezioni, etc.

In fact, the latter 3 brands are basically handed over to distributors.

An industry insider who worked in Armani told reporters, "we have also discussed whether Armani's secondary line is too large, and it will confuse people.

So now concentrating on the main line and advanced customization, only Emporio Armani is fully managed by the brand.