Courier Companies Have Layout Cross-Border E-Commerce

At present, the number of cross-border electronic business platform in China has exceeded 5000, and there has not yet been a monopolistic monopoly. The whole industry is still in the initial stage of integration.

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In the critical period of shuffling, the small profits of the express industry forced the enterprises to choose the road of rapid expansion, and many private courier companies focused their attention on the cross-border electricity supplier market.

Courier companies have layout cross-border E-commerce

At present,

Companies such as Zhong Tong, Yuantong, rhyme, home express, sunning and so on have all applied for the international express business license.

STO US official website is expected to be launched on the end of February this year. It has opened the sea test.

Suning began to plan its overseas online shopping strategy in September last year, and in December last year, suning.com and

Website "Ocean Terminal" cooperation, on-line "global purchase".

Rhyme's official website of the US Service Center was also launched in September last year.

"Shun Feng Hai Tao on the line signifies that Shun Feng has a real sense of e-commerce platform."

Shun Feng insider told reporters that the future layout of Shun Feng will complete the express + cold chain + e-commerce direct supply + cross border logistics + Shun silver Finance + hey guest store + hey customer e-commerce online and offline O2O closed-loop layout.

Shun Feng currently the most famous business platform, Shun Feng, is mainly in order to cooperate with the fresh cold chain system of SF, the property of the electronic business platform is relatively weak. At the beginning of this year, Shun Feng Hai Tao is the business platform of Wang Feng, the chief executive of SF.

In fact, from the beginning of last year, Wang Wei made many arrangements for cross-border e-commerce business.

It has launched Sfbuy and global Shun, and has been negotiating with many foreign e-commerce websites.

"Shun Feng's expansion under the main line of" Hey inn "is not smooth, so that Wang Wei felt a certain cost pressure. From last year, the layout of cross-border electric business will become an important weight for him to turn over this year.

One industry believes that.

In addition to the express giants, there are Alibaba closely monitoring cross-border electricity providers.

Last year, "double eleven", Ali expanded the shopping Carnival through the Tmall international platform to the global scope.

Zhang Yong, chief operating officer of Ali group, has repeatedly said in public that "cross border electricity providers will become the focus of Ali's future layout."

Ali reported in the three quarter of 2014, Ali group's international retail business (B2C) revenue of 419 million yuan, an increase of 100% over the same period last year, mainly due to the rapid increase in the volume of fast selling business, and the rapid growth of cross-border business to meet the needs of Ali after listing.

In the face of Ali's cross-border electricity supplier business in 2015, Ma Yun also put forward the eight character policy of "setting up mountains and opening roads and crossing bridges with water".

Ma Yun takes Russia, the United States and Singapore, Alipay internationalization and basic support as the four main directions.

Ma plans to separate the international B2C business unit, and will hire former US Treasury executives to take charge of international business affairs.

Abandon luxury products and specialize in daily necessities

Unlike traditional cross-border e-commerce platforms, the main cross-border electricity supplier of express delivery companies has given up tens of thousands of yuan and tens of thousands of dollars of luxury goods, mostly for family life consumption.

Some websites will even avoid the hot spots of the sea, such as mother and baby, shoe clothing, and other products that can maximize its logistics advantages, such as imported food, health care products, daily chemicals and other products.

"It takes less than 1 weeks to place the order from Australia to COD in Australia."

A good purchase experience left Ji'nan citizen Ms. Hao to go to the supermarket to buy imported cod.

"Compared to the Australian cod sold in the supermarket, online shopping is cheaper than 20 yuan per kilogram, and the origin and quality are more assured."

Ms. Hao said.

Insiders say that the release of the purchasing power of the domestic middle class makes these imported consumer goods no longer worry about sales. Compared with some luxury goods, their low price and large volume of shipments make their turnover speed faster and get better returns.

In the Tmall international food and daily chemical shops, there are more than 30 stores that sell more than ten million yuan.

Insiders said that the increasingly fierce price war led to the domestic express industry's profits becoming increasingly diluted, and the domestic private courier companies turned their attention to the field of high profit e-commerce platform.

Due to the strong support of logistics and distribution, the competition of cross-border e-commerce platform is not very intense. The major express companies want to seize the future profit highland with their own delivery network advantages. Many courier companies have received huge amounts of financing, not bad money.

In the case of complex payment and slow delivery, the scale of China's overseas purchasing market in 2013 has already exceeded 70 billion yuan. In the next few years, China's market will gradually expand.

A courier company official said, in addition to the sales revenue of imported goods, compared with traditional logistics, cross-border e-commerce logistics is going to be small packages, if the process goes smoothly, the profit is relatively high, the same express profit is at least 10% higher, for express delivery enterprises, it can be said to be a bumper harvest.