Boston Personnel Change CEO Liang Xuhui Confirmed Leaving

Yesterday's insider broke the news.

CEO Liang Xuhui has already left the office. In the evening, Bosideng officially announced the announcement.

As Liang Xuhui entered Bosideng has been seen as an important measure to increase the four seasons of products and retail, so the departure ahead of time also indicates that the "ship is difficult to turn around" under the helplessness.

Last night, the announcement explained Liang Xuhui's resignation as "for family reasons". After he left office, Gao Dekang resumed his post of CEO and would convene the board of directors. "The next thing is decided by the board of directors".

In May last year, Liang Xuhui took over as chief executive of Bosideng and made a preliminary three year contract with Bosideng.

Prior to joining Bosideng, Liang Xuhui was chief strategist of Daphne International Holdings Ltd and served as chief operating officer of good boy International Holdings Limited.

Therefore, the introduction of Liang Xuhui is seen as a signal to speed up the pformation of Bosideng.

Liang Xuhui also said in the middle of last year that he would like to take Bosideng to take the international route, and at the same time exert himself in the non down business.

"It is undeniable that the position of Bosteng's down jacket is difficult to shake, but because the down jacket is seasonal products, especially the threat of climate warming, business pressure is greater."

A garment industry insider who declined to be named, said.

The fiscal year ended March 31, 2014 was the first time in nearly five years that Boston has fallen in annual revenue.

"With international background and overseas management experience, this is Liang Xuhui's advantage.

And the performance, main business and non performance that Bosideng is facing at present.

The problem is mainly reflected in the domestic market, which is perhaps not what Liang Xuhui is good at.

Not only that, Liang Xuhui served as a company with partial brand names, but Bosideng is a multi brand enterprise. There are certain differences in management.

Moreover, the concept is not good enough, but also needs strong team support and help.

Shanghai Liang habitat Brand Management Co., Ltd. General Manager Cheng Weixiong analysis.

Boston's recent personnel changes are not Liang Xuhui's case. Zhang Yunning, director of investor relations of the company, left the company in mid December last year for personal reasons.

In Cheng Weixiong's view, "ship is difficult to turn around" is the reason why Liang Xuhui and other professional managers are difficult to carry out.

"The new leadership will take time to try out the main sector, and it will be hard to achieve results in the short term.

And any change, for example.

The chain tries and so on, all involve suppliers, channels, investors and other interests. How to balance is a difficult problem.